SlideShare a Scribd company logo
1 of 6
BRANDED
PRODUCTSVS
PRIVATE LABELS
MATHEW GEORGE CHANDY
S2 MBA (2021-23)
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST)
Kerala, India
www.macfast.org
BRANDED
PRODUCTS
■ Basically, if you see a logo printed,
engraved or embroidered on any
products, that item is considered branded
merchandise.
■ The intent of branding a product is to
advertise or promote a company and to
generate brand awareness.
PRIVATE LABEL
■ Private brands, also known as private
label and store brands, are made and
sold for specific retailers and meant to
complete with brand-name goods.
■ Private brands tend to be cheaper than
name brand goods and provide retailers
with higher margins.
Detergent Powder
Branded Products
Name Price
Surf Excel (1 kg) ₹ 125
Henko (1 kg) ₹124
Sunlight ( 1 kg) ₹86
Ujala (1 kg) ₹85
Private Labels
Name Price
Magic wash (1 kg) ₹38
Mr. Boss(1 kg) ₹60
Foline (1 kg) ₹50
Brio (1 kg) ₹38
Edible Oil (Coconut Oil)
Branded Products Private Labels
Name Price
KLF Coconad (1
litre)
₹259
Gold winner (1 L) ₹220
Nirmal (1 L) ₹230
Sunflower (1 L) ₹260
Name Price
Coco Guru ₹199
Kera ₹200
Kalpasree ₹197
Brilliant ₹210
RICE
Branded Products Private Labels
Name Price
Nirapara (10 kg) ₹536
Pavizham (10 kg) ₹420
Double Horse(10
kg)
₹510
Brahmins(10 kg) ₹520
Name Price
Harisree(10 kg) ₹369
Matta vadi(10 kg) ₹340
Royal rice(10 kg) ₹380
Rose (10 kg) ₹360
THANKYOU

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Branded Products VS Private Labels.

  • 1. BRANDED PRODUCTSVS PRIVATE LABELS MATHEW GEORGE CHANDY S2 MBA (2021-23) Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) Kerala, India www.macfast.org
  • 2. BRANDED PRODUCTS ■ Basically, if you see a logo printed, engraved or embroidered on any products, that item is considered branded merchandise. ■ The intent of branding a product is to advertise or promote a company and to generate brand awareness. PRIVATE LABEL ■ Private brands, also known as private label and store brands, are made and sold for specific retailers and meant to complete with brand-name goods. ■ Private brands tend to be cheaper than name brand goods and provide retailers with higher margins.
  • 3. Detergent Powder Branded Products Name Price Surf Excel (1 kg) ₹ 125 Henko (1 kg) ₹124 Sunlight ( 1 kg) ₹86 Ujala (1 kg) ₹85 Private Labels Name Price Magic wash (1 kg) ₹38 Mr. Boss(1 kg) ₹60 Foline (1 kg) ₹50 Brio (1 kg) ₹38
  • 4. Edible Oil (Coconut Oil) Branded Products Private Labels Name Price KLF Coconad (1 litre) ₹259 Gold winner (1 L) ₹220 Nirmal (1 L) ₹230 Sunflower (1 L) ₹260 Name Price Coco Guru ₹199 Kera ₹200 Kalpasree ₹197 Brilliant ₹210
  • 5. RICE Branded Products Private Labels Name Price Nirapara (10 kg) ₹536 Pavizham (10 kg) ₹420 Double Horse(10 kg) ₹510 Brahmins(10 kg) ₹520 Name Price Harisree(10 kg) ₹369 Matta vadi(10 kg) ₹340 Royal rice(10 kg) ₹380 Rose (10 kg) ₹360