2. BRANDED
PRODUCTS
■ Basically, if you see a logo printed,
engraved or embroidered on any
products, that item is considered branded
merchandise.
■ The intent of branding a product is to
advertise or promote a company and to
generate brand awareness.
PRIVATE LABEL
■ Private brands, also known as private
label and store brands, are made and
sold for specific retailers and meant to
complete with brand-name goods.
■ Private brands tend to be cheaper than
name brand goods and provide retailers
with higher margins.
3. Detergent Powder
Branded Products
Name Price
Surf Excel (1 kg) ₹ 125
Henko (1 kg) ₹124
Sunlight ( 1 kg) ₹86
Ujala (1 kg) ₹85
Private Labels
Name Price
Magic wash (1 kg) ₹38
Mr. Boss(1 kg) ₹60
Foline (1 kg) ₹50
Brio (1 kg) ₹38
5. RICE
Branded Products Private Labels
Name Price
Nirapara (10 kg) ₹536
Pavizham (10 kg) ₹420
Double Horse(10
kg)
₹510
Brahmins(10 kg) ₹520
Name Price
Harisree(10 kg) ₹369
Matta vadi(10 kg) ₹340
Royal rice(10 kg) ₹380
Rose (10 kg) ₹360