Indias Cards and Payments Industry:Industry Analysis Report

Indias Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and
Competitive Landscape

Synopsis
The report provides market analysis, information and insights into India’s cards and payments
industry, including:
Current and forecast values for each category of India’s cards and payments industry including debit
cards, credit cards, prepaid cards and charge cards. Comprehensive analysis of the industry’s market
attractiveness and future growth areas. Analysis of various market drivers and regulations governing
India’s cards and payments industry. Detailed analysis of the marketing strategies adopted for selling
debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
Comprehensive analysis of consumer attitudes and their buying preferences for cards. Competitive landscape
of India’s cards and payments industry.
Executive summary
The Indian cards and payments industry registered significant growth during the review period
(2008–2012). The card payments channel grew at a CAGR of 27.05%, to reach 456.8 million cards in
circulation by the end of 2012. In value terms, the card payments channel valued INR19.4 trillion (US$363.0
billion) in 2012. Changing lifestyle demographics, increased popularity of online shopping and higher
disposable income per capita supported the growth of cards in circulation. Many Indian banks expanded their
networks of automated teller machines (ATMs) during the review period. Part of this expansion involved
installing point-of-sale (POS) terminals that accept both debit and credit card payments. Nationally, these
terminals registered a CAGR of 17.21% during the review period, increasing from 448,000 terminals in 2008
to 845,653 in 2012. The number of ATMs installed increased at a review-period CAGR of 27.13%, from
43,651 in 2008 to 114,014 in 2012.
Scope
This report provides a comprehensive analysis of India’s cards and payments industry. It provides
current values for India’s cards and payments industry for 2012 and forecast figures for 2017. It details
the different macroeconomic, infrastructural, consumer and business drivers affecting India’s cards and
payments industry. It outlines the current regulatory framework in the industry. It details the marketing
strategies used by various bankers and other institutions. It profiles the major banks in India’s cards
and payments industry.
Reasons to buy
Make strategic business decisions using historic and forecast market data related to India’s cards and
payments industry and each market within it. Understand the key market trends and growth opportunities
within India’s cards and payments industry. Assess the competitive dynamics in India’s cards
and payments industry. Gain insights into the marketing strategies used for selling various types of cards in
India. Gain insights into key regulations governing India’s cards and payment industry.
Key highlights
India is the fourth-largest country in terms of the number of resident high net worth individuals (HNWIs).
By the end of December 2012, the country had 290,552 HNWIs, and this number is projected to reach 547,893
Indias Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

by 2016. To capitalize on this growing niche segment, banks and card issuers are making a significant effort to
target this group as HNWIs traditionally show a greater willingness to use non-cash payment methods such as
credit, debit and prepaid cards. According to 2012 RBI estimates, around 43.8% of the Indian population
remains unbanked, and rely heavily on cash transactions. Of the total unbanked population, INR46.5 trillion
(US$869.8 billion) worth of cash transactions were registered in 2012. RBI regulations relating to financial
inclusion mean that banks are presented with a significant opportunity to target and market prepaid card
products, especially in rural areas. To increase card usage, the Reserve Bank of India (RBI) capped the
Merchant Discount Rate (MDR) for debit card transactions at 0.75% for any transaction below INR2,000
(US$37.4), and 1% for any transaction above INR2,000 (US$37.4) in June 2012 from the earlier MDR
charges of 1–2.5%. The Indian cards and payments industry registered significant growth during the
review period (2008–2012). The card payments channel grew at a CAGR of 27.05%, to reach 456.8
million cards in circulation by the end of 2012. In value terms, the card payments channel valued INR19.4
trillion (US$363.0 billion) in 2012.
table Of Contents

1 Executive Summary

2 Analysis Of Industry Environment, Key Trends And Drivers
2.1 Payment Infrastructure And Emerging Technologies
2.1.1 Atms
2.1.2 Poss
2.1.3 Emv
2.1.4 Internet Penetration
2.1.5 Near-field Communication (nfc)
2.1.6 Mobile Payments
2.2 Business Drivers
2.2.1 Competitive Pressure
2.2.2 Online Trade Dynamics
2.2.3 Retail Dynamics
2.3 Economic Drivers
2.3.1 Gdp
2.3.2 Inflation
2.3.3 Gdp Per Capita Income

3 Cards And Payments Industry Share Analysis
3.1 Overview Of The Cards And Payments Industry
3.1.1 Cash
3.1.2 Checks
3.1.3 Card Payments

3.1.4 Direct Debit
3.1.5 Credit Transfer

4 Regulatory Framework And Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Security Regulations And Guidelines
4.1.2 Foreign Direct Investment (fdi) Regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present Fraud
4.2.2 Counterfeit Cards
4.2.3 Cards Lost Or Stolen

5 Emerging Consumer Attitudes And Trends
5.1 Industry Segmentation And Targeting
5.1.1 Retail Customers
5.1.2 Corporate Users
5.2 Travel And Tourism Spending
5.2.1 Outbound Tourist Volume
5.2.2 Outbound Tourist Spending
5.2.3 Outbound Tourist Card Spending
5.3 Retail Card Spending
5.3.1 Analysis By Product Categories
5.3.2 Analysis By Retail Channels

6 Analysis Of Card Payments Channel And Growth Prospects
6.1 Channel Share Analysis By Card Category
6.2 Size And Forecast Of The Card Payments Channel
6.2.1 Analysis By Number Of Cards In Circulation
6.2.2 Analysis By Transaction Value

7 Analysis Of Credit Card Payments And Growth Prospects
7.1 Overall Category Size And Forecast
7.1.1 Analysis By Volume Of Cards In Circulation
7.1.3 Analysis By Transaction Volume
7.2 Transaction Share Analysis By Channel
7.3 Personal Credit Cards Size And Forecast

7.4 Commercial Credit Cards Sub-category Size And Forecast
7.5 Competitive Landscape
7.5.1 Scheme Share Analysis
7.5.2 Issuer Share Analysis

8 Analysis Of Debit Card Payments And Growth Prospects

9 Analysis Of Charge Card Payments And Growth Prospects
9.3 Personal Charge Cards Segment Size And Forecast
9.4 Commercial Charge Cards Sub-category Size And Forecast


10 Analysis Of Prepaid Card Payments And Growth Prospects
10.2 Open-loop Prepaid Cards Segment Size And Forecast
10.3 Closed-loop Prepaid Cards Segment Size And Forecast

11 Merchant Acquiring
11.1 Merchant Acquirers In The Country

12 Company Profiles Of Card Issuers
12.1 State Bank Of India (sbi)
12.1.1 Key Financials
12.1.2 Card Portfolio
12.1.3 Strategies
12.2 Icici Bank Ltd
12.2.3 Strategies
12.3 Hdfc Bank
12.3.3 Strategies
12.4 Axis Bank
12.4.3 Strategies
12.5 Citibank
12.5.2 Strategies

13 Appendix
13.1 Methodology

13.2 Definitions
13.3 Contact Timetric
13.4 About Timetric
13.5 Timetric’s Services
13.6 Disclaimer
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Indias Cards and Payments Industry:Industry Analysis Report