7. image: Michael Dawes
ambient connectivity
6 messages per waking hourstatversations
6 messages per waking hour
millennials and other digital natives find comfort in
Context
9. "More companies are discovering that an über-
connected workplace is not just about
implementing a new set of tools---it is also about
embracing a cultural shift to create an
environment where employees are encouraged to
share,innovate and collaborate virtually."
~Jeanne Meister,Harvard Business Review
10. Gen Y work priorities
Flexibility
Funculture
Mentorship
Challenges
Workwithimpact
Technology(social&mobile)
Professionaldevelopment
Opportunityforadvancement
11. "I need to access my Facebook in order to do my job."
~Millennial MBA,interviewed
in Harvard Business Review
image by El Ronzo
12. impact of social media
1.employer branding
2.collaboration & communication
3.talent recruiting
4.assessing candidates before hiring
5.professional development of employees
6.employee engagement
7.driving innovation
Manpower Employer Perspectives on Social Networking
survey of 34,000 employers worldwide in 2009
where will the
be most felt by companies in the coming years?
13. people management & enterprise strategy
shape & support new ways of working
image by DeaPeaJay
CHRO leadership
23. "Twitter is altering the recruitment advertising
landscape.The focus is now on providing users
with the tools to access,find and filter jobs
within the Job Cloud."
~ MattAlder,RecruitingFuture.com
...to the Job Cloud
a brave new world for recruiting
Social Recruiting
24.
25.
26. job notices on niche news media sites & streams
Social Recruiting
34. ...by making them aware of the skills
and attitudes employers expect."
~David Cruikshank,Deloitte Chairman
Social Recruiting + thought leadership
image: lenifuzhead
38. Social Recruiting
+ job searching
When
I
tested
BeKnown
it
immediately
posted
a
bunch
of
spam
on
my
Facebook
wall
without
permission.
Very
uncool.
The
service
is
gameified,
so
if
you're
not
interested
in
spam
and
silly
badges,
I'd
give
it
a
pass.
39. Social Recruiting
& job searching
In
2011
BranchOut
scaled
back
their
game
elements
and
grew
by
a
million
members.
This
app
is
cool
way
to
professionalize
your
Facebook
and
discover
jobs.
42. Source: CareerBuilder Harris Interactive survey 2010
job listings 35%
fast facts 26%
info about career paths 23%
evidence that working there is fun 16%
employee testimonials 16%
photos from company events 12%
when job seekers visit recruiting microsites,
what do they want to see?
60. or exclusive sponsorship
white label?
Social Recruiting
mobile
content
Is
there
a
cool
app
buried
in
the
app
stores,
that
resonates
with
your
brand
values
and
would
add
value
to
your
clients'
or
employees'
smartphones?
Many
underpaid
indie
app
developers
would
welcome
an
exclusive
$pon$or$hip
offer.
The
fastest
way
to
get
into
mobile
could
be
co-‐
branding
or
white
labelling.
69. Talent Management & Retention
GenYis eager to develop marketable
skills and is seeking career trajectories.
image: jamesjustin
70. support community knowledge sharing
with a less hierarchical structure
increaseemployeesatisfaction,motivation,andperformance
cost savings bonus: preserve organizational memory
inward facing blog
Talent Management
71. increasingopenness,decreasingsilos
bonus: social media makes leaders more visible to employees
helps if your goal is more transparency
Talent Management
an inward facing blog
(but only if they are willing to participate!)
image: mark sebastian
74. 54%
Source: 2010 survey commissioned by SkillsSoft
employees surveyed feel
they're not given enough
time to keep up with training
courses
70%
would prefer on-
demand eLearning
Talent Management
75. Training as a Perk
encourage continuous professional
development to keep morale high
Talent Management
training is directly connected to employee retention
78. care enough to be interested
make the ask
strategic function: gain actionable intelligence
around employee performance, ambition, interests
Talent Management
79. acknowledge innovators by increasing visibility
feature their backstory in newsletter
interview with quotations + photo/video
or a guest blog
Talent Management
key to employee satisfaction?
socialrecognition
80. a 1-time award?
an email?
a phonecall?
do your communication tools
match GenY media use styles?
81. reward & recognize:
Help them connect.
Reward effort as well as success.
Publicise their successes.
Say thank you.
Talent Management
92. What's next?
image: fritzon
future
focused
enterprise
knows
that
next
gen
talent
(the
touch
generation)
will
be
mobile
literate
for the under 2 "consumer" group?
iPad
#1
hello
93. iPad is the tool of choice
grade schools to biz schools
mLearning
94. image: Blakespot
android and iOS apps for HR
whether
podcast
or
app,
now
is
the
time
for
your
organization
to
create
some
mobile
solutions
and
content
95. Thank
you
to
Alexandra
Patricia
Vivien
Macgregor
for
research
assistance.
Contents
of
this
presentation
including
images
have
Creative
Commons
Attribution-‐Noncommercial-‐Share
Alike
3.0
Licenses.
Sidneyeve
Matrix
teaches
media
and
marketing,
culture
and
communications,
at
Queen's
University
in
Canada.
Online
at
sidneyevematrix.com
