Content Marketing: Travel Business Website.pdf
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A presentation deck describing content marketing in the travel sector
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Content Marketing: Travel Business Website.pdf
- 1. Content Marketing: Travel Business Website Matthew Brown DIGITAL MARKETING CONSULTANT
- 2. International visitor spending rose by 81.9% in 2022 - 40.4% below 2019 Domestic visitor spending increased by 20.4% in 2022 - 14.1% below 2019 World Travel & Tourism Council Global opportunity Credit: Canva stock
- 3. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Content Marketing Institute
- 4. Thomas Cook (1808-1892) Pioneer of package tours Pioneer of guidebooks to promote Cook’s tours - “content marketing” in 2023... Blogs Photography Video Podcasts Credit: Canva stock Fig. 1
- 5. Blog Much Better Adventures TripAdvisor Fig. 2 Fig. 3
- 6. Photography Intrepid Travel Beautiful Destinations Fig. 4 Fig. 6 Fig. 5 Fig. 7
- 7. Video My Switzerland Mark Wiens Fig. 8 Fig. 9 Fig. 12 Fig. 10 Fig. 11
- 8. Podcasts Travel with Rick Steves Out Travel The System (Expedia) Fig. 12 Fig. 14 Fig. 13 Fig. 15
- 10. Benefits Attract and Engage Target Audience Establish Industry Leadership Drive More Business and Revenue Promote Online Presence Leverage Multiple Channels Utilize SEO Tactics Credit: Canva stock
- 11. Thank you! Credit: Canva stock
- 12. Illustrations Fig 1 Fig 2 Fig 3 Fig 4 Fig 6 Fig 8 https://en.wikipedia.org/wiki/Cook%27s_Travellers_Handbooks https://www.muchbetteradventures.com/ https://www.tripadvisor.com/Articles https://www.intrepidtravel.com/au https://beautifuldestinations.com/ https://www.myswitzerland.com/en-au/ Fig 5 https://www.instagram.com/intrepidtravel/?hl=en Fig 7 https://www.instagram.com/beautifuldestinations/?hl=en
- 13. Fig 9 Fig 10 Fig 12 Fig 14 Fig 16 Fig 17 https://youtu.be/5JK7vjVaIvo?si=rSacttdBUZY9Tgm1 https://www.youtube.com/@MarkWiens https://www.ricksteves.com/watch-read-listen/audio/radio https://www.expedia.com/stories/out-travel-the-system/ https://www.visittheusa.com.au/trip/idaho-road-trip-beaten-path- yellowstone https://www.traivl.com/ Fig 11 https://www.youtube.com/@MarkWiens Fig 13 https://podcasts.apple.com/au/podcast/travel-with-rick- steves/id79063354 Fig 15 https://podcasts.apple.com/us/podcast/out-travel-the- system/id1477909314