SlideShare une entreprise Scribd logo
1  sur  7
Télécharger pour lire hors ligne
Advertising Techniques 
Beauty Appeal 
Celebrity Endorsement 
Escape 
These adverts use beautiful people to 
try and encourage customers to buy 
their product to make them look just as 
beautiful. Also they use “perfect” 
models to give the illusion that their 
product can make people flawless. 
Celebrities are used many 
times in adverts because 
they are well known and 
some people want to be 
like then. So by having 
well-known celebrities 
advertise their product they 
can assure some people 
will buy it.
Independence/Individuality 
Intelligence 
Holiday adverts often use luxurious islands to 
represent “escape” as most people would like to be 
able to escape everyday life for a while in order to 
relax. 
The advert gives the viewer a sense of 
independence which will give them a unique 
feel. People will believe by buying this product 
they will be different from everyone else. 
This advert portrays a sense of intelligence as you will be 
“smarter” by buying this car as it helps the environment 
compared to people who don’t. The fact that you buy the 
product makes you “smart” and better than everyone else.
Lifestyle 
Nurture 
Peer Approval 
By viewing this advert it makes you feel as if 
you are missing out if you do not buy this 
product. As a lot of people have it and if you 
don’t you will be left out. 
This adverts make you feel sad as it makes you feel 
responsible for the actions happening on these 
animals, they. They try and make you feel guilty so 
you buy or “donate” to the cause,
Rebel 
Rhetorical Question 
This is encouraging people to buy this beer as it is showing 
that by drinking this product you have the approval of your 
peers, gaining more respect from doing this. 
It is focused on younger adults as by buying he 
product it releases a more wild side of you, a side 
that may be more ‘fun’ and ‘exiting’
Scientific / Statistical Claim 
Unfinished Comparison / Claim 
A rhetorical question makes you think about the issue at 
hand, and as they person is a young girl who is upset it 
makes the viewer obliged to help and donate otherwise 
they will feel bad for ignoring her. 
Adverts use statistical claims to try and make their 
product more appealing to the customer, they manipulate 
real statistics to make them look better to try and sell 
their product. 
Some adverts even claim to be/do certain things 
without having any evidence behind it to try and 
persuade people into buying the product as some 
people are too unaware of the real situation.
Advertising techniques Unit 18 Jordan Wardle
Advertising techniques Unit 18 Jordan Wardle

Contenu connexe

Tendances

Three key approaches
Three key approachesThree key approaches
Three key approachesAnisa Kennar
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesfeartom
 
(mobileYouth) The Youth Marketing Handbook
(mobileYouth) The Youth Marketing Handbook(mobileYouth) The Youth Marketing Handbook
(mobileYouth) The Youth Marketing HandbookGraham Brown
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniqueschappleaaron00
 
Creative and Clever Advertising Part 6 Bagtisement
Creative and Clever Advertising Part 6 BagtisementCreative and Clever Advertising Part 6 Bagtisement
Creative and Clever Advertising Part 6 BagtisementSayyedul Hoq
 
Questionnaire analyses
Questionnaire analysesQuestionnaire analyses
Questionnaire analysesxoibz21
 
Questionnaire analyses
Questionnaire analysesQuestionnaire analyses
Questionnaire analysesxoibz21
 
Trickoftrade.pptx
Trickoftrade.pptxTrickoftrade.pptx
Trickoftrade.pptxCardTech
 
Parenting Hacks
Parenting HacksParenting Hacks
Parenting HacksDivya Jain
 
How to buy Promotional Items
How to buy Promotional ItemsHow to buy Promotional Items
How to buy Promotional ItemsCedaracres
 
Activity ideas
Activity ideasActivity ideas
Activity ideasChhaya Rai
 
Pca 22 Understanding your Stakeholders (aka your users!)
Pca 22 Understanding your Stakeholders (aka your users!)Pca 22 Understanding your Stakeholders (aka your users!)
Pca 22 Understanding your Stakeholders (aka your users!)Betsy Stockdale, PMI-PBA
 

Tendances (15)

Three key approaches
Three key approachesThree key approaches
Three key approaches
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
(mobileYouth) The Youth Marketing Handbook
(mobileYouth) The Youth Marketing Handbook(mobileYouth) The Youth Marketing Handbook
(mobileYouth) The Youth Marketing Handbook
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Creative and Clever Advertising Part 6 Bagtisement
Creative and Clever Advertising Part 6 BagtisementCreative and Clever Advertising Part 6 Bagtisement
Creative and Clever Advertising Part 6 Bagtisement
 
Questionnaire analyses
Questionnaire analysesQuestionnaire analyses
Questionnaire analyses
 
Questionnaire analyses
Questionnaire analysesQuestionnaire analyses
Questionnaire analyses
 
Trickoftrade.pptx
Trickoftrade.pptxTrickoftrade.pptx
Trickoftrade.pptx
 
Charity finalized
Charity finalizedCharity finalized
Charity finalized
 
Evaluation
EvaluationEvaluation
Evaluation
 
Parenting Hacks
Parenting HacksParenting Hacks
Parenting Hacks
 
How to buy Promotional Items
How to buy Promotional ItemsHow to buy Promotional Items
How to buy Promotional Items
 
Phenomenon Brands
Phenomenon BrandsPhenomenon Brands
Phenomenon Brands
 
Activity ideas
Activity ideasActivity ideas
Activity ideas
 
Pca 22 Understanding your Stakeholders (aka your users!)
Pca 22 Understanding your Stakeholders (aka your users!)Pca 22 Understanding your Stakeholders (aka your users!)
Pca 22 Understanding your Stakeholders (aka your users!)
 

En vedette

Genre conventions horror A-level Media
Genre conventions horror A-level MediaGenre conventions horror A-level Media
Genre conventions horror A-level MediaMattLumley
 
Stokkink Focus korte versie 2015
Stokkink Focus korte versie 2015Stokkink Focus korte versie 2015
Stokkink Focus korte versie 2015Jan Stokkink
 
10 coses sobre mi
10 coses sobre mi10 coses sobre mi
10 coses sobre miflygerard98
 
Initial ideas - A-level Media
Initial ideas - A-level MediaInitial ideas - A-level Media
Initial ideas - A-level MediaMattLumley
 
'The shadows' script
'The shadows' script'The shadows' script
'The shadows' scriptMattLumley
 
Reece - Pre-production A-Level Media
Reece - Pre-production A-Level MediaReece - Pre-production A-Level Media
Reece - Pre-production A-Level MediaMattLumley
 
Task 4 my photos
Task 4 my photosTask 4 my photos
Task 4 my photosMattLumley
 
Unit 18 evaluation Media
Unit 18 evaluation MediaUnit 18 evaluation Media
Unit 18 evaluation MediaMattLumley
 
Are You Asking the Right Questions? Questions for your bookkeeper
Are You Asking the Right Questions?  Questions for your bookkeeperAre You Asking the Right Questions?  Questions for your bookkeeper
Are You Asking the Right Questions? Questions for your bookkeeperProfit Guard 4 Business
 
Actors – costumes props
Actors – costumes   propsActors – costumes   props
Actors – costumes propsMattLumley
 
Accounting Made Easy for Right-Brain Business Owners
Accounting Made Easy for Right-Brain Business OwnersAccounting Made Easy for Right-Brain Business Owners
Accounting Made Easy for Right-Brain Business OwnersProfit Guard 4 Business
 
Balance sheet - Accounting for Right Brain Business Owners
Balance sheet - Accounting for Right Brain Business OwnersBalance sheet - Accounting for Right Brain Business Owners
Balance sheet - Accounting for Right Brain Business OwnersProfit Guard 4 Business
 
Audience theory
Audience theoryAudience theory
Audience theoryMattLumley
 
Surgical complications of Gastrectomy
Surgical complications of GastrectomySurgical complications of Gastrectomy
Surgical complications of GastrectomyBala Sankar
 

En vedette (14)

Genre conventions horror A-level Media
Genre conventions horror A-level MediaGenre conventions horror A-level Media
Genre conventions horror A-level Media
 
Stokkink Focus korte versie 2015
Stokkink Focus korte versie 2015Stokkink Focus korte versie 2015
Stokkink Focus korte versie 2015
 
10 coses sobre mi
10 coses sobre mi10 coses sobre mi
10 coses sobre mi
 
Initial ideas - A-level Media
Initial ideas - A-level MediaInitial ideas - A-level Media
Initial ideas - A-level Media
 
'The shadows' script
'The shadows' script'The shadows' script
'The shadows' script
 
Reece - Pre-production A-Level Media
Reece - Pre-production A-Level MediaReece - Pre-production A-Level Media
Reece - Pre-production A-Level Media
 
Task 4 my photos
Task 4 my photosTask 4 my photos
Task 4 my photos
 
Unit 18 evaluation Media
Unit 18 evaluation MediaUnit 18 evaluation Media
Unit 18 evaluation Media
 
Are You Asking the Right Questions? Questions for your bookkeeper
Are You Asking the Right Questions?  Questions for your bookkeeperAre You Asking the Right Questions?  Questions for your bookkeeper
Are You Asking the Right Questions? Questions for your bookkeeper
 
Actors – costumes props
Actors – costumes   propsActors – costumes   props
Actors – costumes props
 
Accounting Made Easy for Right-Brain Business Owners
Accounting Made Easy for Right-Brain Business OwnersAccounting Made Easy for Right-Brain Business Owners
Accounting Made Easy for Right-Brain Business Owners
 
Balance sheet - Accounting for Right Brain Business Owners
Balance sheet - Accounting for Right Brain Business OwnersBalance sheet - Accounting for Right Brain Business Owners
Balance sheet - Accounting for Right Brain Business Owners
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Surgical complications of Gastrectomy
Surgical complications of GastrectomySurgical complications of Gastrectomy
Surgical complications of Gastrectomy
 

Similaire à Advertising techniques Unit 18 Jordan Wardle

Advertising techniques
Advertising techniques Advertising techniques
Advertising techniques karne666
 
Advertising techniques
Advertising techniques Advertising techniques
Advertising techniques traynorw
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniquesnicolaou2j
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesThatMediaGuy
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniqueselit3stan
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesBethW99
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniqueschappleaaron00
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesgulliverg
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesSchmoolie13
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesSchmoolie13
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesjacobw121
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniquesmdrummond13
 
Advertising techniques.
Advertising techniques.Advertising techniques.
Advertising techniques.Charliedday03
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesanthony01425
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesmattholley
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniqueslibbywatts
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniquesjoshh12
 

Similaire à Advertising techniques Unit 18 Jordan Wardle (20)

Advertising techniques
Advertising techniques Advertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniques Advertising techniques
Advertising techniques
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Task 2
Task 2Task 2
Task 2
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
Advertising techniques.
Advertising techniques.Advertising techniques.
Advertising techniques.
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 

Dernier

Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024bsellato
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfwill854175
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...Nguyen Thanh Tu Collection
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderDr. Bruce A. Johnson
 
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSDLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSTeacherNicaPrintable
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.docdieu18
 
LEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollLEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollDr. Bruce A. Johnson
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptxBBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptxProf. Kanchan Kumari
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargavJitendra Bhargav
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxDhatriParmar
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandDr. Sarita Anand
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxDr. Santhosh Kumar. N
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptxGOWSIKRAJA PALANISAMY
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxHimansu10
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptxmary850239
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxiammrhaywood
 

Dernier (20)

Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational Leader
 
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSDLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
 
t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 
LEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollLEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community Coll
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptxBBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargav
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptx
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptx
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptx
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
 

Advertising techniques Unit 18 Jordan Wardle

  • 1. Advertising Techniques Beauty Appeal Celebrity Endorsement Escape These adverts use beautiful people to try and encourage customers to buy their product to make them look just as beautiful. Also they use “perfect” models to give the illusion that their product can make people flawless. Celebrities are used many times in adverts because they are well known and some people want to be like then. So by having well-known celebrities advertise their product they can assure some people will buy it.
  • 2. Independence/Individuality Intelligence Holiday adverts often use luxurious islands to represent “escape” as most people would like to be able to escape everyday life for a while in order to relax. The advert gives the viewer a sense of independence which will give them a unique feel. People will believe by buying this product they will be different from everyone else. This advert portrays a sense of intelligence as you will be “smarter” by buying this car as it helps the environment compared to people who don’t. The fact that you buy the product makes you “smart” and better than everyone else.
  • 3. Lifestyle Nurture Peer Approval By viewing this advert it makes you feel as if you are missing out if you do not buy this product. As a lot of people have it and if you don’t you will be left out. This adverts make you feel sad as it makes you feel responsible for the actions happening on these animals, they. They try and make you feel guilty so you buy or “donate” to the cause,
  • 4. Rebel Rhetorical Question This is encouraging people to buy this beer as it is showing that by drinking this product you have the approval of your peers, gaining more respect from doing this. It is focused on younger adults as by buying he product it releases a more wild side of you, a side that may be more ‘fun’ and ‘exiting’
  • 5. Scientific / Statistical Claim Unfinished Comparison / Claim A rhetorical question makes you think about the issue at hand, and as they person is a young girl who is upset it makes the viewer obliged to help and donate otherwise they will feel bad for ignoring her. Adverts use statistical claims to try and make their product more appealing to the customer, they manipulate real statistics to make them look better to try and sell their product. Some adverts even claim to be/do certain things without having any evidence behind it to try and persuade people into buying the product as some people are too unaware of the real situation.