Just finished teaching "Using Social Networks for Your Group" Communiversity class -- always a good cross-section of people and causes at these classes. One woman was interested in using Facebook to promote a for-profit business centered on alternative health. A couple in the class supported two non-profits, including Belton Days community events. I think some lightbulbs came on for participants. Here are the slides from the class...

1. How to Use Social Networks to Support Your Group Matt Quinn CommuniversityAugust 5, 2010

2. Agenda for Workshop Survey - Facebook, Twitter, MySpace, YouTube, Flickr, podcasting, blogs Techniques and tips for successful social networking Examples of successful social networkers at KKFI and other NPO’s How to use social networks to build a following for your group or cause

3. Social Media Interactive, Two-way Communication Enabling Groups to Engage Supporters. Using Social Media is different for groups – Get Action, Build Community! Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”

4. 4 Ways to Help NPOs Deepening Relationships and Engagement Individuals & small groups are self-organizing around non-profit causes Facilitating collaboration and crowd-sourcing Social change behind the firewall -- From Mashable, The Social Media Guide

5. Growth Ladder Step #1 – “Start Up” – listening; branding; connect with other sites; planning Step #2 – “Sharing” – establish partnerships Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action

6. How do you “Listen”? Create Google Alert to search for what people are saying about your program Create TweetBeep alert to search for what people are saying in Twitter Follow Facebook, Twitter accounts Engage - Comment on Facebook followers Engage – Re-tweet, Reply Tweets

8. 3 times per day network with people

9. 2 times per day share something from someone else like re-Tweet or share

10. 1 time per day do something creative like blogging-- Guerilla Marketing for Non-Profits 4 / 3 / 2 /1

11. Facebook Pages Allows Organization to Gain Support Allow an organization to communicate through messages or updates Set it up as open or “invitation only”–Keep Focused on Supporters (not you) Some people do not use email; prefer to stay on Facebook

12. 4 Elements of a Successful Fan Page Connect all spaces to your web site Create a Resource Fan Page that focuses on a particular sector or issue Create contests that allow for action or participation through an offer Mention Facebook during your program -- From Mashable, The Social Media Guide How to Succeed

13. Facebook - HAIC

14. Facebook - Causes Facebook – advocacy, fundraising Causes Facebook Birthdays

15. Twitter Using Twitter for Non-Profit Groups: New social media site Micro-blogging 3 E’s of Twitter - Engage, Educate, Entertain - from Old Media, New Tricks website

16. 4 Tips to Succeed with Twitter Authenticity before marketing. Have personality. Build community. Be thankful. Reply and Retweet! Follow everyone who follows you if your goal is to have lots of followers. Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications How to Succeed

17. KC Currents (KCUR)

18. MySpace for Groups Allows Non-Profit groups to create a space that includes a message board Allows supporters to increase awareness about your organization Can post media to MySpace Group – photos, videos to site Use Apps for fundraising

19. Best Practices Link to your Organization’s Website Thank Your Donors with Comments Ask your MySpace friends to create a fundraising page to benefit your group Put your donors in your top friends - from DIOSA

20. Blogs for Groups Allows Group Members and Supporters to Submit Blog Articles Provides readers a way to submit comments on Blog Posts Another way to build relationships with supporters by displaying personality and group demeanor

21. Blogs 4 Reasons Why Blogging is Important Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook Improve your search engine results Build community around your mission Grow your fans and followers on social networking sites -- from Nonprofit Organizations

22. Resources – Social Media Facebook Best Practices for Nonprofit Organizations – see DIOSA The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/ “75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA Here Comes Everybody by Clay Shirky

23. Media Don’t wait for the news, make your own news! Use Internet tools to publish and distribute your own story or information. Video sites – YouTube, others Photo sites – Flickr, Picasa Audio sites – Libsyn, iTunes Press Releases – NowPublic, KC Star Press Central, Free Press Release

24. Media - YouTube YouTube – Allows groups to create a channel to publish videos Gain followers and advocate for your cause through subscriptions Seek feedback, collaborate with other like non-profits or causes “Keep it Fresh” and share links

25. Media - YouTube http://www.youtube.com/harvesterskc

26. Media - Flickr Flickr for Groups Invite people to subscribe to your group to learn more about your groups Allows subscribers to submit photos, videos, and comments

27. Media - Flickr Flickr for “Good” Available to Non-Profits from Techsoup.org Provides “Pro” Account – for Free Use Flickr for Outreach and Community Building

28. Media - Flickr http://flickr.com/groups/facesofone

29. Media - Podcasts http://tellsomebody.libsyn.com

30. Self-Publishing Some sites allow groups to submit News Stories and Press Releases KC Star Press Central (local) Infozine.com (local) Digg – You publish stories; others vote! NowPublic – Publicity site Free-Press-Release.com

31. Wednes. Mid-Day Medley Wednesdays – 10:00 am – 12 Noon Facebook – 1650 friends MySpace – 5000 friends YouTube Channel Twitter, Linked In Twice-a-week emails

32. Mid-Day Medley - Facebook

33. Mid-Day Medley - MySpace Group map

34. Facebook - Community Radio KKFI 90.1 – Kansas City – 3,400 KCUR 89.3 – Kansas City – 3,800 KOPN 89.5 – Columbia, MO – 1,000 WDHZ 88.1 – St. Louis, MO – 7,000 KWMU 90.7 – St. Louis – 1,400 WWOZ – New Orleans – 15,000

35. Twitter - Community Radio KKFI 90.1 – @kkfi901fm – 60 followers KCUR 89.3 – @kcur – 1,500 KCUR – @kccurrents – 577 KCUR - @KCURuptodate - 370 KWMU 90.7 – @stlpublicradio – 2,300 WWOZ – @wwoz_neworleans – 2,600

36. Questions? Matt Quinn Twitter: @jmq0004 Facebook: facebook.com/jmq0004 Blog: http://foundationjournal.blogspot.com