Social Media Content Production - Pubcon Florida presentation on creating content for social media and the best practices for an agency with lots of resources.
10. “We need to create more content”
“We need to be on all the social media”
11. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
12. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
“I heard we need to be creating video”
13. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
“I heard we need to be creating video”
You get the point
33. There’s so much beauty in our world.
Find the corners that speak to your
brand and share them with your
audience.www.insights.newscred.com/visual-content-marketing-2017
34. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
35. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
36. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
Don’t get left behind
50. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.
51. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.
52. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.
53. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them