Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.

1. Getting the most leverage out of your Visual Content

2. TWO problems we are going to try and solve today.

3. Too Much Content.

4. Not the right kind.

5. But first.

6. This is me.

7. Not me, but who I podcast with - Dave Rohrer

8. Some of our clients.

9. I love visuals.

10. So much content all around us.

11. It never ends.

12. “There’s so much beauty in our
world. Find the corners that speak to
your brand and share them with your
audience.”
www.insights.newscred.com/visual-content-marketing-2017

13. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

14. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

15. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
DON’T GET LEFT BEHIND

16. The right kind of content.

20. Think Beyond - MailChimp

21. I really hope this gets likes
and links

22. I really hope this gets likes
and links
Lets stop thinking like this.

23. Lets start thinking like this - ReMax

24. Getting the Most Out of Your Visual Content
Blog Banners
White Papers
PowerPoint
Social Content
Website Banners
MicroGraphics

25. Case Study

26. Infographics White Papers

27. Leverage your content for MAX-Capacity

28. Blog Content
Social Ads
Paid Ads
The Follow
Up Strategy

29. Campaign
Strategies

30. Plan Out
the Topics

31. Recurring Topics

32. Once the topics
are established, a content
campaign can be
structured
and planned around each
topic with a variety of
content created.

33. This is going to help brands foresee trends and be prepared.

34. Continue to Think Beyond the Normal

36. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.

37. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.

38. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.

40. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them

47. Is it too much content if you guys keep asking for it?

54. Raised over 10k

55. Raised over 10k

56. Raised over 10k

57. Raised over 10k

58. Thank You!