This document discusses the importance of integrating different types of content, including social media posts, images, videos and other digital assets, into a cohesive marketing plan. It emphasizes the need for brands to be consistent in their messaging across all channels and to leverage trends on social media to improve search engine optimization efforts and find new opportunities. The document also stresses analyzing analytics to understand what content is performing best and learning from that to streamline messaging and focus digital strategies comprehensively rather than just tactically.

1. INTEGRATE
CONTENT
ARealGuideto
IntoaCohesiveMarketingPlan
@Matt_Siltala

2. WHAT IS
CONTENT?
@Matt_Siltala

3. IS WHAT PEOPLE SAY
ABOUT YOU ON SOCIAL
MEDIA CONTENT?
@Matt_Siltala

4. My DaughtertweetedJolly
Rancherand they replied
@Matt_Siltala

5. My daughterstweet to Jolly
Rancheris contentthey can
capitalizeon
@Matt_Siltala

6. BRAND
CONSISTENCY
@Matt_Siltala

7. BRAND
CONSISTENCY
@Matt_Siltala

8. BRAND
CONSISTENCY
@Matt_Siltala

9. EVEN SOMETHING
AS SIMPLE AS THIS
PICTURE CAN BE
CONTENT
Areyoulookingfor
contentopportunities?
@Matt_Siltala

10. OUR
YETI
@Matt_Siltala

11. @Matt_Siltala

12. ALL OF THIS
IS CONTENT
@Matt_Siltala

13. BE CONSISTENT
@Matt_Siltala

14. BRANDED
HEAD SHOTS
TO BE USED
ON SOCIAL
MEDIA
@Matt_Siltala

15. PEOPLE
ARE LOOKING
YOU UP
@Matt_Siltala

16. STREAMLINE
MESSAGING
ACROSS ALL
CHANNELS
@Matt_Siltala

17. FOCUS ON DIGITAL
AS A
COMPREHENSIVE
STRATEGY
VS
JUST
TACTICAL
CONSIDERATIONS
@Matt_Siltala

18. SOCIAL MEDIA CAN HELP YOU DO
BETTER WITH OUTREACH
Research Find
Influencers
Data Survey
@Matt_Siltala

19. SOCIAL
CAMPAIGNS
CAN HELP YOU
WITH LINK
BUILDING
LEVERAGE
THE TOOLS
YOU HAVE
AVAILABLE
You spendall kindsof money
on visual contentso don’tjust
“postand pray”
@Matt_Siltala

20. WANT TO GET A NEW
PAGE INDEXED QUICKER?
TweettheURLout from
an“established”
account.Inotherwords:
USE SOCIAL
CHANNELS TO
AMPLIFY SEO
EFFORTS
@Matt_Siltala

21. ARE YOU PAYING
ATTENTION TO YOUR
ANALYTICS?
SocialandSearch?
Whatisdoingwell?
Whatcanyoulearn?
NewOpportunities?
@Matt_Siltala

22. WHAT’S
TRENDING
ON SOCIAL
MEDIA?
Can you use that info to do
betterwith search?
@Matt_Siltala

23. WORKFRONT
FormerlyAtTask
@Matt_Siltala

24. ContentandImagesonyoursite
MUST FLOW
@Matt_Siltala

25. Ifyouaregoingtosay“It’sallaboutthecoils,”
YOU BETTER IMMEDIATELY...
@Matt_Siltala

26. SHOW ME THE COILS!
@Matt_Siltala

27. MISSED
OPPORTUNITY
TO SHOW THE
TECHNOLOGY
@Matt_Siltala

28. Whenyoushareinformationabout“sellingpoints,”
MAKE SURE THERE IS VISUAL
CONTENT TO DRIVE IT HOME
@Matt_Siltala

29. VIDEOS YOU CREATE SHOULD
MATCH YOUR WEBSITE
andeverythingelseyouaredoing
@Matt_Siltala

30. INTEGRATE
CONTENT
ARealGuideto
IntoaCohesiveMarketingPlan
@Matt_Siltala