1. mat t hewwoodward.co.uk http://www.matthewwoodward.co.uk/experiments/gingers-vs-blondes-vs-brunettes/
Matthew Woodward
Gingers Vs Blondes Vs Brunettes – Proof That Gingers Are
Taking Over The World
Gingers usually get a hard time and as a f ellow ginger I think I know why.
In essence it is because we are genetically superior, no – seriously!
Our ability to absorb higher quantities of vitamin D strengthens our immune systems giving us a head start in
the health stakes.
I realise I’m clutching at straws here, Google it though ^^
So I decided to set up a test to settle the argument once and f or all. Af ter all, data does not lie!
So who is truly superior? Blondes, brunettes or gingers?
Blondes Vs Brunettes vs Gingers
To f ind out I setup a new Facebook Advertising Campaign split testing 3 dif f erent adverts spending a total of
$300.
I wanted to see which advert would catch peoples attention the most and get the highest click through rate and
lowest cost per click.
Side note: The adverts below are named AD2, AD4 and AD5. The reason the numbers aren’t sequential is
because AD2 was the proven winner of my previous Facebook campaign.
Advert 2

2. This advert was the clear winner of my previous Facebook Ad campaign. I took this advert, cloned it and
changed the image to create the other adverts below.
Advert 4
Everything is identical to AD2, except f or the image!

3. Advert 5
Everything is identical to AD2, except f or the image!

4. The Results Are In!
The campaign ran f or a f ew days and spent a total of $300 targeting people interested in blogging, wordpress
and blogspot etc.
Here are the results-
Ad Impressions Clicks Cost Per Click Click Through Rate
AD2 (Brunette) 41,349 336 $0.18 1.14%
AD4 (Blonde) 41,674 279 $0.19 0.96%
AD5 (Ginger) 153,223 1,201 $0.17 1.60%
(report screenshot here)
We Are Coming For You!
As you can see f rom the results, gingers are better than brunettes and brunettes are better than blondes! It’s
not like it was even a close battle either!
Gingers get 40.4% more attention than brunettes and 66.6% more attention than blondes. Where as brunettes
only get 18.7% more attention than blondes.

5. Gingers are taking over the world, one click at a time! Data does not lie!
2,851% & 2,691% ROI Facebook Campaigns
I setup 2 separate Facebook campaigns spending a total of $599.91 generating a total of $17,204.46!
Campaign Cost Income ROI
#1 $300.00 $8,883.76 2,851%
#2 $299.91 $8,370.70 2,691%
Next week I’m going to be revealing all of the juicy details behind both campaigns including the adverts, the
targeting, the landing pages and more!
I’ll show you how to setup your own high perf orming Facebook ad campaigns step by step f ree of charge!
Get my step by step Facebook advertising guide before anyone else!
I promise you won’t have seen anything like it bef ore! Save your money and take advantage of my 100% f ree
Facebook advertising guide!
UPDATE: The guide is now available right here.