A Social Media Overview of Facebook, Twitter & LinkedIn
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This is a training session (delivered in March 2015) of the 3 main social media websites; Facebook, Twitter & LinkedIn.
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A Social Media Overview of Facebook, Twitter & LinkedIn
- 2. What are we going to cover today? • Facebook • Twitter • LinkedIn + • YouTube… briefly.
- 3. Think Mobile Phones & Tablets
- 5. What will you be using social media for? What do you hope to learn today?
- 6. For Business
- 7. 1.39 Billion users worldwide - 223 million In Europe
- 10. Facebook for Business – Benefits • Engage with target audience • Communicate with existing clients • Brand Awareness • Competitive Intelligence • Reputation Management • Signposting • Feedback Channel • Support Channel • Sales Channel • Research • Information Resource
- 14. Facebook for Business – Who? Works best for Business to Consumer – B2C
- 15. 3 faces of Facebook • Profile – me and you • Page – for business or organisations • Groups – for profiles Facebook for Business
- 16. Set up YOUR Page
- 17. Facebook for Business – URL Address Get your URL…!
- 18. Facebook for Business – Address
- 19. Spread the Word 1. Put prominently on your website 2. Add it to your Email signature 3. Encourage existing customers to 4. Encourage business contacts to 5. Encourage friends too…
- 20. Invite your friends Spread the word…
- 21. Create engaging content 1. Post a variety – links to blog posts, photos, press releases, videos
- 22. Create engaging content 2. Ask questions
- 23. Create engaging content 3. Use competitions in moderation
- 24. Create engaging content 1. Post a variety – links to blog posts, photos, press releases, videos 2. Ask questions 3. Use competitions in moderation Plus… 4. Experiment with monthly topics 5. Be interesting
- 25. Engage 1. Respond to comments 2. Reply to questions 3. Post hints and tips 4. Link to articles with value 5. Don’t oversell
- 26. Put the Facebook “badge” and “Like” everywhere • Website • Email Signature • Blog • Business Cards • Signage • Letter Heading • Compliment Slips • Vehicle Signage • Advertising • PR Facebook for Business – Facebooking Smarter
- 27. When should I post?
- 29. Scheduling
- 30. 1 2 3
- 32. 1. Create multiple adverts 2. Use targeting options to put your ad in front of your target market 3. Choose goal – visits to website Boost your posts Promote your Page 4. Decide on your budget 5. Run your Ad 6. Manage your campaign Facebook Ads
- 33. Advertising
- 35. Place in the timeline or on the right-hand side?
- 36. Measuring
- 41. Break time
- 42. Twitter
- 43. Twitter – what is it? • It’s a website where you can post 140 character updates called “Tweets”. • If you ‘follow’ someone, you’ll get their tweets in your newsfeed. If they follow you, they’ll get your tweets.
- 44. Isn’t it just like Facebook? NO • 2 types of account; public or private • Followers, not Friends • Short, Quick and Fast
- 45. You don’t HAVE to tweet • You can just read other people’s tweets • You can just look at other people’s pictures • You can just click on the links (and read the pages it take you to on the web)
- 51. Ready to Tweet…
- 53. Tweets of the accounts you follow Mentions, new followers and retweets Private messages Find new information Twitter – Top Bar Write a Tweet
- 54. Compose a tweet
- 55. Scheduling on Twitter *If you can’t see this go to ads.twitter.com when you’re logged in to Twitter
- 57. Lists
- 62. Click the cog next to The follow button
- 67. Spam If you click it, it will affect your account too. You’ll be the one sending the spam out… … not good for your reputation!
- 68. If it looks suspicious… don’t click on it. Most commonly found in Direct Messages.
- 70. Break time
- 71. Top Tips for LinkedIn
- 72. What does the ideal profile look like?
- 73. There is no ideal profile What it should do is give a true reflection of you, in a business sense.
- 76. It’s an online CV
- 77. Typical Profile • Summary (intro and abilities) • Experience (jobs) • Skills & Endorsements (what are you good at) • Projects (if relevant) • Additional Info (interests, personal details, etc…) • Education • Honours & Awards
- 78. What’s the point? • Show me who you are • Tell me what you do • What skills do you have and could they be useful to me or my business
- 79. Curious
- 80. • We’re all human beings We’re curious, nosy, inquisitive… Our quest for knowledge is growing
- 81. Profile Pictures Do I have to have one? – YES! What should it look like? - YOU
- 86. Good pictures • Professional headshot • Not holding a drink (…or a gun!) • In focus • Just you, no one else • Yes, you can smile • No, you can’t gurn
- 87. Business Page
- 88. Updates &Posts Regular updates like FB & TW Posts are like blogs
- 89. Posts = Blog
- 90. Summary • Do… Upload a profile picture Fill out your experience Optimise your profile (SEO) Link to your business page Post regularly Promote Yourself • Don’t… Use a ‘boozy’ photo Ignore it Use it like Twitter Use it like Facebook Post ‘just text’ updates, give me links
- 91. What else…? • Google + • Instagram • Vine • Snapchat • YouTube Google’s own Pictures & Mobile 6” videos (mobile) Instant fix Owned by Google