This is from my breakout sessions at MivaCon 2015 named "Responsive Web Design: Bringing Your Site to the Masses"

1. Responsive Web Design:
Bringing Your Site to the Masses
Matt Zimmermann

4. MAJOR BROWSER COMPATIBILITY

6. ❏ Single Codebase
❏ Easier to Maintain
❏ Improved SEO and Better Conversion Tracking
❏ Visitors want Access to Your Site Wherever THEY Are
“Day by day, the number of devices, platforms, and
browsers that need to work with your site grows.
Responsive web design represents a fundamental shift in
how we’ll build websites for the decade to come.”
- Jeffrey Veen

8. With the surge in usage of tablets and
smartphones, the demand for
mobile-friendly sites is higher than ever.

9. ❏ Generally higher initial design and development cost
❏ The codebase may require advanced tweaking to make
page loads faster
❏ Possibly more asset management needed

10. Why Responsive Design Might
Not Be Right For You

11. ❏ Your site is fine on a tablet and you mobile traffic is
basically non-existent.
❏ Your site content does not lend well to mobile devices.
❏ Your site is comprised of several, static systems making
updating the layout very costly or just not feasible
without re-platforming.
❏ You already have a mobile app.
Why Responsive Design Might
Not Be Right For You

13. ❏ Mobile-First...more importantly USERS first
❏ Large trigger areas
❏ Hidden or off-canvas menus
❏ Use only necessary imagery, rely more on SVG or icons
❏ Optimize the UX for touch

14. Miva ReadyThemes
http://apps.miva.com/themes

16. Matt Zimmermann
Follow me: @mivamatt
@influxweb
Slides: speakerdeck.com/mattz