State of Sales & Marketing: 50 Fastest-Growing B2B Companies35
Key Takeaways for Your Business:
Pricing is important for buyers, but
not quite as important for companies.
A majority of the companies on our list
didn’t have pricing pages on their site, even
though research indicates buyers want
it. Consider A/B testing a pricing page’s
efficacy in driving to a specific outcome.
Keep your pricing simple. If your pricing
structure is unclear or a part of a friction-
filled process, you need to fix it. Remove the
barriers to entry for people who want your