Resume

1. Matthew B. Allen
210 Diamond Street • San Francisco, California 94114 • 612.462.0030 • mallen.mdba@gmail.com
Summary
Accomplished marketing leader with over 17 years experience in consumer focused brand
strategy and integrated platform execution. Strong agency generalist background coupled with
a breadth of transferable experience working with industry leading clients across technology,
education, quick service restaurant and travel verticals.
Experience
 Develop strategy, deliver measurable results, implement and manage budgets
 Oversee creation of integrated brand building ideas and execution across the customer
journey, expertly address challenges throughout
 Foster trusting relationships and build credibility at all levels of an organization
 Flexible, dynamic leader with a fast learning curve and long-standing record of quick
adaptation to change
 Build, motivate, and lead high performing teams
Work Experience
12/2015 -
Present
gyro, San Francisco, California
Account Director (freelance)
 Lead new client partnership in development of global B2B communications platforms for
Hewlett Packard Inc across several business units from strategy, tactical development and
measurement
 Manage relationship with key disciplines in multiple offices across the agency and with
partner agencies in development of integrated marketing plans that address client business
objectives
 Work to date has been received positively, building credibility with client and leading to
organic growth on the account
 Built account team from scratch in a fast-paced, growth mode agency
06/2012 -
10/2015
Arnold Worldwide, San Francisco, California
Vice President/Marketing Director
 Oversaw team responsible for development of brand strategy and integrated campaign
work for University of Phoenix
 Executed six national brand campaigns and dozens of ongoing initiatives to date that
involved international production and management of teams across multiple geographies
 Contributed to unprecedented lift in University of Phoenix brand consideration, familiarity
and overall opinion for the brand
 Played integral role in maintaining superior client referral ratings, a predictor of client
retention throughout multiple client management changes
 Led expansion of account team, including revisions to organizational plan reflective of
organic growth on the account and additional work streams
01/2003 -
05/2012
Arnold Worldwide, Minneapolis, Minnesota / Boston, Massachusetts
Vice President/Marketing Director (promoted 2010) , Management Supervisor (2003 - 2009)
 Oversaw strategic and tactical marketing efforts for McDonald's restaurants across
numerous key Midwest and Northeast markets
 Influenced marketing decisions, including vendor relationships, sports partnerships and
multi-million dollar marketing budgets
 Hired, trained and led teams in multiple regions with direct responsibility for 10 people -
acknowledged by team as a great teacher and motivator

2. 01/1997 -
12/2002
Carlson Companies, Minneapolis, Minnesota
Account Executive
 Collaborated with Carlson Wagonlit Travel franchisees on marketing initiatives in 20
domestic markets with the dual purpose of building brand recognition and promoting
profitable offerings
 Secured and presented exclusive partner offers with third parties for VISA customer
loyalty programs resulting in increased engagement
Education
University of Wisconsin, Madison
B.A. in International Relations