1. 2015 Florida Film Festival
Awards Bash Marketing Plan
Matthew Goginsky
Jarobi Washington
Jeffrey Kaney

2. • Awards given for best films
• Party to conclude the festival
• Held at the Enzian
The Awards Bash

3. • Increase attendance at the awards
bash
• Appeal to a broader demographic
• Increase donations
• Increase brand recognition
• Increase awareness of year-round
events such as Brouhaha
The Challenge

4. FILM
FOOD
FUN
Awards Bash
Objectives

5. Sundance Tribeca
Park City, Utah
Toronto, Ontario
New York City, NY
Tribeca Film Festival
Sundance Film
Festival
The Competition
We have three film festivals to compete with.
Toronto
International
Toronto International Film
Festival

6. Web design
Brand recognition
Social media
Value
SEO
How We Stack Up
How well do we do compared to our competition?

7. Zane Salinger
Julie Rose
Arthur and
Regina Van der
Recke
Suzette Winklestrouse
Film Graduate
Rollins Student
Age 25
Age 21
Age 39
Ages 73 and 67
Director
Retirees
Buyer Personas
Our Target Segments

8. Red Carpet
Entry
2
Two-Part
Awards Event
1
“Fan Favorite”
Film Award
4
Live Music 3
Awards Bash Features
Results in increased
attendance,
engagement, and
demographic reach.

9. SEO Add Content Link Social Media
Website Design

10. Personalized
Schedule
Trailers Event Information
Mobile App
A personal touch for our festival enthusiasts

11. Local Paper
Articles
Fliers and
Brochures
Local News
Interview
1
2
3
Pre-Film
Advertisements
4
Traditional marketing distribution is a proven way to reach our target market.
Traditional Marketing Methods

12. YouTube
Snapchat
Facebook
Twitter
Instagram
Social Media Mix
Platforms to use

13. “Our Story”
Awards Bash
Program
Snapchat
Our Snapchat content strategy

14. 13 Brouhaha Entries
List of Brouhaha
Nominees
Festival Days 1-8
Event Recaps
List of Award
Winners
Instagram
Our Instagram content strategy

15. Update Important
Information
Announce the
Awards Nominees
Announce List
of Events
Announce Awards
Twitter
Our Twitter content strategy

16. Film Trailers
Director Interviews
YouTube
Our YouTube content strategy

17. Interviews and
Additional Content
Photo Galleries
Links to Outside
Content
Boost Our Posts About
the Awards Bash
Facebook
Our Facebook content strategy

18. Press Release
Please refer
to page 18

19. Social Media Schedule
Please refer to
pages 21-23

20. Attendance
Facebook engagement
Awards Bash improvements
Traditional media distribution
Website additions/Mobile app
Snapchat “Our Story”
Instagram promotion
Youtube content
Twitter updates
In Conclusion

21. References
• About Florida Film Festival 2015. (n.d.). Retrieved January 26, 2015, from http://
www.floridafilmfestival.com/attend/about
• About Sundance Film Festival. (n.d.). Retrieved January 26, 2015, from http://www.sundance.org/festivals/
sundance-film-festival/about
• Florida Film Festival 2015. (n.d.). Retrieved January 19, 2015,
• from http://www.floridafilmfestival.com
• Florida Film Festival. (n.d.). Retrieved January 26, 2015, from http://www.yelp.com/biz/florida-film-festival-
maitland-2
• Grove, E. (n.d.). 12 Types of People Who Go To Film Festivals. Retrieved January 26, 2015, from http://
www.raindance.org/12-types-of-people-youll-find-at-raindance/
• Lussier, G. (2015, January 23). Why We Go To The Sundance Film Festival - /Film. Retrieved January 26,
2015, from http://www.slashfilm.com/sundance-film-festival/
• Tribeca. (n.d.). Retrieved January 26, 2015, from http://tribecafilm.com/press-center/festival/press-releases

22. THANK YOU FOR WATCHING
Matthew Goginsky
Jarobi Washington
Jeffrey Kaney