1. PERSONAL BRAND EXPLORATION
MATTHEW WILSON
Project & Portfolio I: Week 1
JANUARY 6, 2023

2. A follower of Kobe Bryant’s “Mamba Mentality”,
I always believe in working harder than others to
accomplish your goals and dreams. A current
student in the Dan Patrick program for
sportscasting at Full Sail University, I am striving
to be the next great sports broadcaster. Growing
up in poverty and a place where most dreams
have been broken and forgotten, I will break
generational curses to show my son and future
generations in my family, that hard work and
faith in yourself will allow you to make anything
possible.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Broadcast Writer
• Sports Journalist
BRAND ARCHETYPE - Having the
brand archetype of a “Hero”, I lead
by example while motivating others
to reach new heights. I overcome
challenges thrown my way with a
belief in myself and a massive course
of action.
Sportscaster for Sports Media Entertainment

4. Talent Acqusition Managers at News Networks
TARGET AUDIENCE
Kevin McDonnell
Outreach Plan:
• Work on LinkedIn account to show experience and
education
• Send a message on LinkedIn to Inquire about open
positions
• Will send a follow up email if no message back after 1
week
PROFILE
PICTURE HR Talent Acquisition at
ESPN
Gene White
Outreach Plan:
• Work on LinkedIn account to show experience and
education
• Send a message on LinkedIn to Inquire about open
positions
• Will send a follow up email if no message back after 1
week
PROFILE
PICTURE
Director of Talent
Acquisitions at Fox Sports
Chris Swope
Outreach Plan:
• Work on LinkedIn account to show experience and
education
• Send a message on LinkedIn to Inquire about open
positions
• Will send a follow up email if no message back after 1
week
PROFILE
PICTURE News Producer at WCTI News

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Become an on-air Sports Broadcaster by the end of 2024
‣ I will continue to grow my online presence by creating
content related to my industry. Secure an internship at
a local Radio/TV station to develop experience in my
craft. Secure permanent Sports Broadcast position.
Mid Term: (2028-2033)
• Work for a major TV Network (ESPN, FOX)
‣ Leverage My experience and accomplishments to
fi
nally secure my dream job at a major TV network.
Long Term: (2038-2043)
• Have my own show on major sports network
‣ After working through the ranks as just an on air
anchor, I will have my own show just like Stephen A
Smith on First Take.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Time Management Novice / Adept / Expert
Analyzing Information Novice / Adept / Expert
Public Speaking
SOFT
HARD
Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help sports fans relate and escape every day
life stresses by reminding them we all have
the same love in sports.
PROMISE

8. CREDENTIALS
Work Experience:
• Cohost on “Conversations At The Shop”
Podcast
• Content Creator For “Blackout Sports”
Education:
• Sportscasting Bachelors of Science, Full
Sail University, 2023

9. COMPETITION
Michael Vick
Industry Experience:
• Content Creator/ Producer at MV
Productions
Education:
• Bachelor of science- BS, Dan Patrick School of
Sportscasting, Full Sail University
Leadership Experience:
• Producer at MV Productions
Skills and Pro
fi
ciencies:
• Leadership - 94 endorsements
• Team Building - 94 endorsements
• Entrepreneurship - 99 endorsements
Matthew Wilson
Overall Online Presence:
• 500+ connections, banner image is customized,
professional headshot, Pro
fi
le is very detailed, No public
articles found, Unable to
fi
nd social media presence,
LinkedIn URL is customized,
• Grade:Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Content Creator/ Producer At
Blaccout Sports Productions
Education:
• Bachelor of science- BS, Dan Patrick School of
Sportscasting, Full Sail University
Leadership Experience:
• Producer At Blaccout Sports Productions
Skills and Pro
fi
ciencies:
• Leadership - 0 endorsements
• Team Building - 0 endorsements
Overall Online Presence:
• 0 connections, banner image is customized, headshot is
not professional, pro
fi
le not very detailed, no published
articles, very active on other social media, LinkedIn
URL is customized
• Grade: Poor, 27 out of 100

10. COMPETITION
Stephen A Smith
Noteworthy Experience:
• Journalist/ Commentator at Espn for 19 years
• Sports Reporter at Philadelphia Inquirer for 15 years
Matthew Wilson
HEADSHOT HEADSHOT
Industry Experience:
• Journalist/ Commentator at ESPN
Education:
• Bachelor’s Degree, Mass Communication/ Media
Studies, Winton-Salem State University
Skills and Pro
fi
ciencies:
• No Skills Shown on LinkedIn
Overall Online Presence:
• No connections shown but hat 75,000+ followers,
banner image is customized, Headshot is professional,
Pro
fi
le is very detailed, has published articles, very active
on other social media, LinkedIn URL is customized
• Grade: Superior?, 100 out of 100
Industry Experience:
• Content Creator/ Producer At
Blaccout Sports Productions
Education:
• Bachelor of science- BS, Dan Patrick School of
Sportscasting, Full Sail University
Leadership Experience:
• Leadership
• Team Building
Skills and Pro
fi
ciencies:
• No Skills Shown on LinkedIN
Overall Online Presence:
• 0 connections, banner image is customized, headshot is
not professional, pro
fi
le not very detailed, no published
articles, very active on other social media, LinkedIn
URL is customized
• Grade: Poor, 27 out of 100

11. BRAND POSITION
Although our Industry in super competitive, we all
have one common love, Sports. This will be
re
fl
ected in my work, demeanor, and personality.
As well as lay the groundwork for those who come
after to do the same.
“HERO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Will Join The National Association of Broadcasters
‣ June 2023
• Will Join The National Association of Black Owned
Broadcasters
‣ June 2023
• Will Join The National Sports Media Association
‣ June 2023
Digital Marketing
• Primary Content: I will be posting Videos from my Podcast as
well as my sports takes in a professional format
• Primary Tools: I will be posting my videos on Youtube, Tiktok,
Facebook, Instagram and LinkedIn. I promise to do at least 2
videos per week
• Website: I will post my most viewed and like content on my
digital portfolio page

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who is already a Sports Broadcaster so they
have the ability to help me along my journey through their
experience. Will
fi
nd one by June 2023
Formal Education
• New Media Journalism (Master of Arts) Degree, Full Sail
University (2024-2025)
Technical Skills
• Strong Social Media Presence - Full Sail University by January
2023
• Ability to write and produce Video Packages - Full Sail
University by September 2023
• Bachelors Degree in Sports Media - Full Sail University by
September 2023
Soft Skills
• Strong Broadcasting Voice - Full Sail University by September
2023
• Critical Thinking - Full Sail University by September 2023
• Socially informed - Full Sail University by September 2023

14. Matthew Wilson
You know how boring and unprofessional start up
sports blogs are? Well, what I do is add an energetic
personality and current entertainment to relevant sports topic. In fact, the
fi
rst 3 videos I’ve done have averaged around 2,000-3,000 views in a matter
of days. And I’m just getting started.
“

15. REFERENCES
Everett, N. (2018, October 7). Meet The Fans: ESPN Sportscaster
Neil Everett [Photo]. The Life https://
www.americasbestracing.net/lifestyle/2018-meet-the-fans-
espn-sportscaster-neil-everett
Mcdonnell, K. (N.d) LinkedIn Pro
fi
le https://
www.linkedin.com/in/gene-white-1a891a8/
OnetONLINE (n.d) Broadcast Announcers and Radio Disc
Jockeys https://www.onetonline.org/link/summary/27-3011.00
Smith, S.A (2017, October 30). Stephen A. Smith responds to
J.R. Smith's clap-back. First Take. [Photo] https://
www.youtube.com/watch?v=4kf37bzbUwY
Smith, S.A. (n.d) LinkedIn Pro
fi
le https://www.linkedin.com/
in/gene-white-1a891a8/
Swope, C (n.d) LinkedIn Pro
fi
le https://www.linkedin.com/in/
tvnewschrisswope/
TEGNA (2022, December 20) Glassdoor https://
www.glassdoor.com/Job/knoxville-tn-actor-jobs-
SRCH_IL.0,12_IC1144394_KO13,18.htm?
src=GD_JOB_AD&srs=ALL_RESULTS&jl=1007142329953&a
o=1136043&s=345&guid=0000018593874d698de64aa4550301
da&pos=102&t=SR-JOBS-
HR&vt=w&cs=1_5bc4459c&cb=1673217396217&jobListingId=1
007142329953&jrtk=3-0-1gm9oejcqk6d9801-1gm9oejddjc9n8
00-0230963f1acc81d6-
Vick, M (n.d) LinkedIn Pro
fi
le https://www.linkedin.com/in/
dmichaelvick/
White, G. (n.d) LinkedIn Pro
fi
le https://www.linkedin.com/in/
gene-white-1a891a8/
Wilson, M. (n.d) LinkedIn Pro
fi
le https://www.linkedin.com/in/
gene-white-1a891a8/