SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Product Comparison Shopping Engines Study Goals, recommendations & opportunities to boost revenues by 16%
Presentation  Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Follow us on Twitter: http://twitter.com/landingpagetips
Why shopping engines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Comscore Mediametrix – May 2008
Who are the Comparison sites users? ,[object Object],[object Object],[object Object],[object Object],Source:  Forrester Research -  Forrester’s ECTAS Q2 2006 Media, Marketing, and Retail Survey  - March 2007
Shopping engines challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Econsultancy.com  -  Comparison Shopping Engines Survey Report  - Sept 2008
Pre-launch checklist Stand alone website Experience with SEO/PPC Quality website that converts Analytics program Ability to download and manipulate your catalog SingleFeed Channel Advisor Channel Intelligence
What does it takes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Data Feed Optimization Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vertical Segment for search engines  Comparison Shopping space is just a way to attract merchants and offer them additional services such as Search, Contextual, Content, and Display ads.  In fact, most of the Search Engines offer a vertical service: Google is taking ecommerce seriously by moving around product search results (from Google Product Base). They also implemented last month a new interesting tool called  Google Squared  by extracts data from Web pages and presents them in search results as squares in an online spreadsheet. After a successful and leading business model at the beginning of the 2000 years with Yahoo Store solution, Yahoo! Shopping adventure was unfortunate with CSE (Kelkoo sold in Nov 2008) but kept a leading market share by offering a suite of merchant solutions:  Yahoo! Ecommerce ,  Yahoo! Shortcuts ,  Yahoo Web Analytics , etc. Microsoft  acquired Ciao.com (Greenfiled Online) for $486M – Aug 2008 in Europe and  launched CashBack Search Engine in US on May 2008 (based on Jellyfish, purchased in Oct 2007). Microsoft/MSN/Live has no fewer than 3-4 CSEs now and they seem to be combining them into one platform bing.com. AOL is rolling out their own CSE (used to be Pricegrabber partnership).
Which CSE? Source:  Nielsen Mega View Search (April 2009) Source:  Comscore (April 2009) In the US, 25% of internet audience (50 millions) passes through a shopping engine. Close to 75 % of traffic goes to the TOP 7 websites. According  CPC Strategy LLC, a full service comparison shopping management agency , among Internet Retailer's Top 500, Google Product Search leads in market penetration with 72.2%. Shopping.com and Pricegrabber follow with rates of 53.8% and 50.6% respectively with Microsoft's snagging 30.2% of the top 500 market.
Which CSE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon & bing.com opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],transaction & Microsoft is also keeping a fee on these sale. See example below with AT&T (35%), eBay/Paypal (8%), TigerDirect (7.3%), HP (3%), etc.
Which results to expect? According to the Q12009 study from CPC Strategy LLC, the “big 5″ primary traffic drivers to merchants’ sites were  Shopzilla.com ,  Nextag.com ,  Shopping.com ,  Pricegrabber.com , &  Google Product Seach .  There’s a strong correlation between the average revenue generated by each engine and the traffic that was brought in. It is explained by the fact that more traffic in theory should lead to more conversions. It is interesting to notice that in the study Nextag pulls ahead of the pack due to their strong abilities to drive quality traffic to merchants’ sites - but each engine has the ability to drive a decent amount of revenue to each site. Source:  CPCstrategy.com – The top 10 CSE compared - May 2009
Which results to expect? The Cost Of Sales (spend/revenue), ROI for every dollar spent, is demonstrating that Google Base (free) is in top position followed by Microsoft’s Cashback slightly behind with the revenue sharing percentage (5-10% is a good range to generate sales & keep costs low but enough to create incentive to buy). For many merchants this is the most important metric in a campaign as they generally seek to maximize the return on their spend. Regarding Average PPC costs, Google Base and Microsoft’s Cashback top the list since their traffic is essentially “free” (you pay a fee per transaction with Cashback), while Become and Smarter, being two of the smaller shopping engines they have lower rates in order to allow them to compete with the larger engines. Source:  CPCstrategy.com – The top 10 CSE compared - May 2009
Conclusion & recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  The State of Retailing Online 2009 - Shop.org study conducted by Forrester Research -  2009 Because of the decreasing effectiveness of search, large retailers look to other efforts such as shopping comparison engines, affiliate marketing, social media and online banners to engage as many new customers as possible.
[object Object]

Contenu connexe

Tendances

Search Engine Marketing and The Internet for Distribution
Search Engine Marketing and The Internet for DistributionSearch Engine Marketing and The Internet for Distribution
Search Engine Marketing and The Internet for Distributiontutubitika
 
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper AnalysisJ. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper AnalysisSocial Media Marketing
 
eBay's SEM example that proves worthless advertising
eBay's SEM example that proves worthless advertisingeBay's SEM example that proves worthless advertising
eBay's SEM example that proves worthless advertisingTitus Capilnean
 
Converting More Online Automotive Shoppers Into Sales
Converting More Online Automotive Shoppers Into SalesConverting More Online Automotive Shoppers Into Sales
Converting More Online Automotive Shoppers Into SalesRalph Paglia
 
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing ReviewJdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing ReviewAncira Auto Group
 
E-Commerce in Marketing Communications
E-Commerce in Marketing Communications E-Commerce in Marketing Communications
E-Commerce in Marketing Communications Anubha Rastogi
 
L Ike.Com[1][1][1]
L Ike.Com[1][1][1]L Ike.Com[1][1][1]
L Ike.Com[1][1][1]la11459
 
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaTech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaNational Retail Federation
 
Towing Guru Presents Googling for Business
Towing Guru Presents Googling for BusinessTowing Guru Presents Googling for Business
Towing Guru Presents Googling for BusinessSoftline Solutions
 
Adt Capabilites Presentation Final
Adt Capabilites Presentation FinalAdt Capabilites Presentation Final
Adt Capabilites Presentation Finaljcbbarnard
 
How price comparison websites affect market performance in the UK
How price comparison websites affect market performance in the UKHow price comparison websites affect market performance in the UK
How price comparison websites affect market performance in the UKXPotential
 
Ecommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email EngagementEcommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email EngagementSergey Bizikin
 
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
 
Ux analysis for Target
Ux analysis for Target Ux analysis for Target
Ux analysis for Target Sanjay Mitra
 
AC Nielsem - Retail Coping Strategies
AC Nielsem - Retail Coping StrategiesAC Nielsem - Retail Coping Strategies
AC Nielsem - Retail Coping StrategiesPatrick Flanagan
 
How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)
How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)
How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)Aaron Evans
 
Iab Comscoreexecpreso
Iab ComscoreexecpresoIab Comscoreexecpreso
Iab Comscoreexecpresovaninavanini
 

Tendances (19)

Search Engine Marketing and The Internet for Distribution
Search Engine Marketing and The Internet for DistributionSearch Engine Marketing and The Internet for Distribution
Search Engine Marketing and The Internet for Distribution
 
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper AnalysisJ. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper Analysis
 
eBay's SEM example that proves worthless advertising
eBay's SEM example that proves worthless advertisingeBay's SEM example that proves worthless advertising
eBay's SEM example that proves worthless advertising
 
Converting More Online Automotive Shoppers Into Sales
Converting More Online Automotive Shoppers Into SalesConverting More Online Automotive Shoppers Into Sales
Converting More Online Automotive Shoppers Into Sales
 
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing ReviewJdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing Review
 
E-Commerce in Marketing Communications
E-Commerce in Marketing Communications E-Commerce in Marketing Communications
E-Commerce in Marketing Communications
 
L Ike.Com[1][1][1]
L Ike.Com[1][1][1]L Ike.Com[1][1][1]
L Ike.Com[1][1][1]
 
E245 personal libraries-week4
E245 personal libraries-week4E245 personal libraries-week4
E245 personal libraries-week4
 
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaTech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
 
Towing Guru Presents Googling for Business
Towing Guru Presents Googling for BusinessTowing Guru Presents Googling for Business
Towing Guru Presents Googling for Business
 
Etailing valuation _zovi.com
Etailing valuation _zovi.comEtailing valuation _zovi.com
Etailing valuation _zovi.com
 
Adt Capabilites Presentation Final
Adt Capabilites Presentation FinalAdt Capabilites Presentation Final
Adt Capabilites Presentation Final
 
How price comparison websites affect market performance in the UK
How price comparison websites affect market performance in the UKHow price comparison websites affect market performance in the UK
How price comparison websites affect market performance in the UK
 
Ecommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email EngagementEcommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email Engagement
 
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...
 
Ux analysis for Target
Ux analysis for Target Ux analysis for Target
Ux analysis for Target
 
AC Nielsem - Retail Coping Strategies
AC Nielsem - Retail Coping StrategiesAC Nielsem - Retail Coping Strategies
AC Nielsem - Retail Coping Strategies
 
How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)
How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)
How AI Can Identify Imminent Purchase Intent (Most Valuable Insights)
 
Iab Comscoreexecpreso
Iab ComscoreexecpresoIab Comscoreexecpreso
Iab Comscoreexecpreso
 

En vedette (6)

Estambul Antigua
Estambul AntiguaEstambul Antigua
Estambul Antigua
 
1003 Product Evaluation Framework
1003 Product Evaluation Framework1003 Product Evaluation Framework
1003 Product Evaluation Framework
 
Silver Fox Fox-in-a-Box - Product Comparison
Silver Fox Fox-in-a-Box - Product ComparisonSilver Fox Fox-in-a-Box - Product Comparison
Silver Fox Fox-in-a-Box - Product Comparison
 
Comparison Of Methodologies
Comparison Of MethodologiesComparison Of Methodologies
Comparison Of Methodologies
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
Slideshare ppt
Slideshare pptSlideshare ppt
Slideshare ppt
 

Similaire à Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents

Closing The Loop with Offline Tracking
Closing The Loop with Offline TrackingClosing The Loop with Offline Tracking
Closing The Loop with Offline TrackingApogee Search
 
Search Marketing
Search MarketingSearch Marketing
Search Marketingleeza21
 
Internet Retailer Conference and Exhibition
Internet Retailer Conference and ExhibitionInternet Retailer Conference and Exhibition
Internet Retailer Conference and ExhibitionScot Wingo
 
AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesElias Dabbas
 
2010 Internet Sales Trends Webinar
2010 Internet Sales Trends Webinar2010 Internet Sales Trends Webinar
2010 Internet Sales Trends WebinarMichael Healey
 
Folksbay pascal qa_1806
Folksbay pascal qa_1806Folksbay pascal qa_1806
Folksbay pascal qa_1806arrr_partners
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!onproff6
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1Gold and Silver Online
 
e commerce business models
e commerce business modelse commerce business models
e commerce business modelsWan Syazwan
 
Consumer heterogeneity and paid search effectiveness: A large scale field exp...
Consumer heterogeneity and paid search effectiveness: A large scale field exp...Consumer heterogeneity and paid search effectiveness: A large scale field exp...
Consumer heterogeneity and paid search effectiveness: A large scale field exp...Ира Пустовит
 
Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...
Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...
Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...PhoneTrack
 
Google AdWords Update at Pubcon Austin 2009
Google AdWords Update at Pubcon Austin 2009Google AdWords Update at Pubcon Austin 2009
Google AdWords Update at Pubcon Austin 2009Frederick Vallaeys
 
Digital download part 2
Digital download  part 2 Digital download  part 2
Digital download part 2 Raul Vielma
 
Hunt 212 Nyc
Hunt   212 NycHunt   212 Nyc
Hunt 212 NycBill Hunt
 
David Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableDavid Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableKelly Automotive
 
ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilLima Consulting Group
 

Similaire à Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents (20)

Closing The Loop with Offline Tracking
Closing The Loop with Offline TrackingClosing The Loop with Offline Tracking
Closing The Loop with Offline Tracking
 
Search Marketing
Search MarketingSearch Marketing
Search Marketing
 
Internet Retailer Conference and Exhibition
Internet Retailer Conference and ExhibitionInternet Retailer Conference and Exhibition
Internet Retailer Conference and Exhibition
 
AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, Strategies
 
2010 Internet Sales Trends Webinar
2010 Internet Sales Trends Webinar2010 Internet Sales Trends Webinar
2010 Internet Sales Trends Webinar
 
SEO vs. PPC
SEO vs. PPC SEO vs. PPC
SEO vs. PPC
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Folksbay pascal qa_1806
Folksbay pascal qa_1806Folksbay pascal qa_1806
Folksbay pascal qa_1806
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
 
e commerce business models
e commerce business modelse commerce business models
e commerce business models
 
Consumer heterogeneity and paid search effectiveness: A large scale field exp...
Consumer heterogeneity and paid search effectiveness: A large scale field exp...Consumer heterogeneity and paid search effectiveness: A large scale field exp...
Consumer heterogeneity and paid search effectiveness: A large scale field exp...
 
Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...
Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...
Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Exp...
 
Emkt final
Emkt finalEmkt final
Emkt final
 
Google AdWords Update at Pubcon Austin 2009
Google AdWords Update at Pubcon Austin 2009Google AdWords Update at Pubcon Austin 2009
Google AdWords Update at Pubcon Austin 2009
 
Digital download part 2
Digital download  part 2 Digital download  part 2
Digital download part 2
 
Hunt 212 Nyc
Hunt   212 NycHunt   212 Nyc
Hunt 212 Nyc
 
David Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableDavid Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet Roundtable
 
unit 1.pptx
unit 1.pptxunit 1.pptx
unit 1.pptx
 
ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, Brazil
 

Dernier

Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 

Dernier (20)

Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 

Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents

  • 1. Product Comparison Shopping Engines Study Goals, recommendations & opportunities to boost revenues by 16%
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Pre-launch checklist Stand alone website Experience with SEO/PPC Quality website that converts Analytics program Ability to download and manipulate your catalog SingleFeed Channel Advisor Channel Intelligence
  • 7.
  • 8.
  • 9. Vertical Segment for search engines Comparison Shopping space is just a way to attract merchants and offer them additional services such as Search, Contextual, Content, and Display ads. In fact, most of the Search Engines offer a vertical service: Google is taking ecommerce seriously by moving around product search results (from Google Product Base). They also implemented last month a new interesting tool called Google Squared by extracts data from Web pages and presents them in search results as squares in an online spreadsheet. After a successful and leading business model at the beginning of the 2000 years with Yahoo Store solution, Yahoo! Shopping adventure was unfortunate with CSE (Kelkoo sold in Nov 2008) but kept a leading market share by offering a suite of merchant solutions: Yahoo! Ecommerce , Yahoo! Shortcuts , Yahoo Web Analytics , etc. Microsoft acquired Ciao.com (Greenfiled Online) for $486M – Aug 2008 in Europe and launched CashBack Search Engine in US on May 2008 (based on Jellyfish, purchased in Oct 2007). Microsoft/MSN/Live has no fewer than 3-4 CSEs now and they seem to be combining them into one platform bing.com. AOL is rolling out their own CSE (used to be Pricegrabber partnership).
  • 10. Which CSE? Source: Nielsen Mega View Search (April 2009) Source: Comscore (April 2009) In the US, 25% of internet audience (50 millions) passes through a shopping engine. Close to 75 % of traffic goes to the TOP 7 websites. According CPC Strategy LLC, a full service comparison shopping management agency , among Internet Retailer's Top 500, Google Product Search leads in market penetration with 72.2%. Shopping.com and Pricegrabber follow with rates of 53.8% and 50.6% respectively with Microsoft's snagging 30.2% of the top 500 market.
  • 11.
  • 12.
  • 13. Which results to expect? According to the Q12009 study from CPC Strategy LLC, the “big 5″ primary traffic drivers to merchants’ sites were Shopzilla.com , Nextag.com , Shopping.com , Pricegrabber.com , & Google Product Seach . There’s a strong correlation between the average revenue generated by each engine and the traffic that was brought in. It is explained by the fact that more traffic in theory should lead to more conversions. It is interesting to notice that in the study Nextag pulls ahead of the pack due to their strong abilities to drive quality traffic to merchants’ sites - but each engine has the ability to drive a decent amount of revenue to each site. Source: CPCstrategy.com – The top 10 CSE compared - May 2009
  • 14. Which results to expect? The Cost Of Sales (spend/revenue), ROI for every dollar spent, is demonstrating that Google Base (free) is in top position followed by Microsoft’s Cashback slightly behind with the revenue sharing percentage (5-10% is a good range to generate sales & keep costs low but enough to create incentive to buy). For many merchants this is the most important metric in a campaign as they generally seek to maximize the return on their spend. Regarding Average PPC costs, Google Base and Microsoft’s Cashback top the list since their traffic is essentially “free” (you pay a fee per transaction with Cashback), while Become and Smarter, being two of the smaller shopping engines they have lower rates in order to allow them to compete with the larger engines. Source: CPCstrategy.com – The top 10 CSE compared - May 2009
  • 15.
  • 16.