10. THREE KEY SUCCESS FACTORS
10
BE
UNPREDICTABLE
OWNA
MOMENT
MAKEIT
PERSONAL
Buildanticipationtoa
momentintime
Rewardpeoplewith
theunexpected
Putpeopleatthecenterof
anexperience
11. THREE KEY SUCCESS FACTORS
11
BE
UNPREDICTABLE
OWNA
MOMENT
MAKEIT
PERSONAL
Buildanticipationtoa
momentintime
Rewardpeoplewith
theunexpected
Putpeopleatthecenterof
anexperience
20. INSIGHT
ACTIVATION IDEA
You can close your eyes but you
can never turn off your nose
Take over everyday environments with bad
odour and open people’s eyes to the air
transformation that Febreze provides
21.
22.
23.
24. INSIGHT
ACTIVATION IDEA
Redbull seeks to enable talent to take the next step
towards their goals and dreams
Create a series of world music events for those who want to
make a difference in today’s musical landscape
25.
26.
27.
28. THREE KEY SUCCESS FACTORS
28
BE
UNPREDICTABLE
OWNA
MOMENT
MAKEIT
PERSONAL
Buildanticipationtoa
momentintime
Rewardpeoplewith
theunexpected
Putpeopleatthecenterof
anexperience
29.
30. INSIGHT
ACTIVATION IDEA
People on social media tweet that they’re bored 5
million times a week globally
Transform boring moments into unforgettable ones
36. INSIGHT
ACTIVATION IDEA
VW believe that more people will drive
environmentally friendly cars if it’s fun to do
An initiative that proves how the power of
fun can change human behavior
37.
38.
39. THREE KEY SUCCESS FACTORS
39
BE
UNPREDICTABLE
OWNA
MOMENT
MAKEIT
PERSONAL
Buildanticipationtoa
momentintime
Rewardpeoplewith
theunexpected
Putpeopleatthecenterof
anexperience
40.
41. INSIGHT
ACTIVATION IDEA
Smirnoff is the global leader in spirits, but wasn’t
owning the biggest usage occasion, nightlife.
Become the global nightlife leader
42.
43.
44.
45.
46. INSIGHT
ACTIVATION IDEA
If you change the physical environment to be more
colorful, it will change the way people feel and behave
Add color to people’s lives
