"How content strategy helps to drive customer experience."

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5 Points on why content is about your audience, that it's driven by narrative and data, and MUST be tailored to platform. - Matty Soccio, Strategic Content Communication Conference, Melbourne, 26th May, 2016

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• Q 4 2 0 1 5 – S M A R T P H O N E U P T A K E
A U S T R A L I A N S 1 6 + - 8 0 % ( + 6 % ) *
• O V E R 4 0 % O F F A C E B O O K P A G E U S E R S
W E R E 2 4 - 3 5
• 5 3 % W E R E L O C A T E D I N M E L B O U R N E
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" E X P E R I E N C E H A S A L R E A D Y T A U G H T
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"How content strategy helps to drive customer experience."

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"How content strategy helps to drive customer experience."

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