Preview of the “Pricing Right” course from Resume Writer’s University.

1. HIGHLIGHTS
Pricing Right
Price Your Career Services
With Confidence

2. The #1 question I get from
resume writers I talk to is about
pricing our resume services.

3. What this course will cover:
• Picking the best pricing model for your business
• Gauging how much your time is worth
• Determining what to charge
• Having “confidence in pricing”

4. What this course will cover:
• Understanding what you should NOT do in pricing your
services
• How not to “give the farm away”
• How to raise your prices

5. “If a company raises prices by just 1% —
while demand for their products and
services remained constant — profits
would increase by 11% on average.”
– McKinsey & Company

6. How to know if this course is for you:
• If you want to meet (and exceed) your revenue targets
• If you’re having a hard time figuring out how much to
charge
• If every time you quote a prospect, you worry they will say
no

7. How to know if this course is for you:
• If you’re busy all the time but struggling to make ends meet
• If you seldom — or never – get price resistance from clients
• If you frequently get price resistance — but your prices are
low
• If you think your prospects or clients won’t pay more

8. Value is something that exists
in the client’s mind.

9. Top challenges:
• “Communicating and making the client understand the
value of their project.”
• “It’s not like buying a car or a house where you go in with
some idea of why it costs what it does.”
• “It’s important to make the prospect understand the time
and effort that goes into developing the resume.”

10. People buy the RESULTS, not the PROCESS.
They are buying a better job.
A shorter job search.
A higher starting salary.

11. “You are likely underestimating
the billable time you are spending
on a project by 25 – 50%.”

12. How do you raise prices
without losing clients?

13. Give the best value you can give to
the right client, who appreciates it.