Why is change
management important?
A business case for developing an approach
to managing change within organisations
www.maventraining.co.uk І 020 7089 6161
© Maven Training Ltd 2012

Summary
• This presentation has been written for anyone who is trying
to persuade their colleagues that applying a structured
approach to change management is a good thing!
• I have provided a couple of my favourite quotes about the
importance of change, as sometimes the views of others can
be more persuasive than your own reasoning.
• I have outlined the benefits and costs of having a change
management framework which has done some of the thinking
for those of you who have to put together a business case for
investing in change management skills.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Have a structure to allow change…
“It’s such a volatile world that the first resolution for
any business leader coming into 2012 must be to
become change friendly. I can’t think of any sector
that could not change massively within the next year.
So before you even start thinking about what those
changes might be, you must ensure that you as an
individual and your company as a whole is open to
change and has the structure in place to allow it.”
William Higham, founder of future trends consultancy The Next
Big Thing, quoted in Director Magazine, January 2012
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Become a change leader…
But unless an organisation sees that its task is to lead change,
that organisation - whether a business, a university, or a hospital
- will not survive. In a period of rapid structural change the only
organizations that survive are the ‘change leaders’.
It is therefore a central 21st-century challenge for management
that its organisation become a change leader.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Become a change leader…
A change leader sees change as an opportunity. A change leader
looks for change, knows how to find the right changes and
knows how to make them effective both outside the
organisation and inside it.
This requires:
1. Policies to make the future.
2. Systematic methods to look for and to anticipate change.
3. The right way to introduce change both within and outside the
organisation.
4. Policies to balance change and continuity.
Peter Drucker, Management Challenges for the 21st Century
(1999)
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Benefits of effective change
management
• Return on investment:
— Economies of scale as the approach to change is re-used
for each initiative saving the number of days spent
defining a unique approach to each change initiative.
— Faster implementation of change as those involved have
the confidence to know where to get started, who to
involve and can estimate with greater certainty the impact
on their workloads and the level of impact in their
departments.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Benefits of effective change
management
• Quality of the outcome achieved:
— Increased understanding of the impact of the change
which ensures that all processes, systems and people that
are impacted are consulted, and their requirements
incorporated into the change plan.
— Appropriate levels of involvement with agreed
responsibilities for making the change happen reduces the
resistance to change and increases the rate of adoption,
leading to greater realisation of benefits.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Benefits of effective change
management
• Efficiency of resources:
— Clarifies the roles and responsibilities of all those involved in
the change effort, ensuring that those with the most relevant
skills and experience are given appropriate activities to
manage.
— Reduction in the number of ‘failed’ change initiatives and the
waste of resources involved in making changes that ‘run out
of steam’ or get overtaken by other events which had not
been assessed when the change was conceived.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Benefits of effective change
management
— Reduction in the level of activity that is duplication of
effort or that is running at cross purposes to other changes
being made elsewhere in the organisation.
— Enhanced employee morale and a reduction in
recruitment and retention costs.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Costs of change management
Ability to manage change is a management skill so we need to
invest in training and development programmes that enable
people to learn the theories and apply them to practical
situations:
— Define your processes for managing change:
—Build a business change lifecycle.
—Align it with your existing operational governance
approach.
—Develop a framework of roles and responsibilities for
defining, leading and implementing change.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Costs of change management
— Deliver training programmes that empower individuals to
participate in change:
—Explain what your organisation means when it refers to change
management and business transformation.
—Train people to understand your step-by-step guide to
implement change as defined in your business change
lifecycle.
— Delegate responsibility for implementing change across your
organisation:
—Reduce ‘business as usual’ responsibilities to create the time
to invest in new ways of working.
—Accept the need for lower productivity and/or temporary staff
during periods when significant change is taking place.
© Maven Training Ltd 2012
www.maventraining.co.uk І 020 7089 6161

Further Information
For further information about Maven Training please contact:
Melanie Franklin
e-mail: melanie.franklin@maventraining.co.uk
www.maventraining.co.uk І 020 7089 6161
© Maven Training Ltd 2012