Being disruptive is all the rage these days in the business world. But do you know what being disruptive really mean?

1. What Do You Know About
Being “Disruptive”?

2. Being disruptive is all the rage these days
in the business world

3. Everyone is so eager to jump in on the
“disruption” bandwagon that they forgot
about the fact that they literally know
nothing about it

4. Many CEOs can’t articulate the “disruptive”
factor that makes their product different
from everything else available in the market

5. 2 Types of Disruption

6. New Market Disruption - a new product or
service is created to target customers who
have needs that have been ignored and
unserved by existing products

7. Examples: Ryanair, AirBnB, Uber, etc.

8. Low-end Disruption - a product or service aims
at consumers who are at the bottom of an
existing market & care more about cost of use
than the features of the product that valued
by customers at the high end of the market

9. Examples: Kia or Hyundai (cheap
automobiles), Dell (cheap laptops), Twitter
(cheaper & easier to tweet than to blog), etc.

10. Only once you understand clearly the
distinctions between these two types that
you can come up with product ideas that
could benefit your business in the long run

11. Maverick Mentoring has a new program that
will show you how to Disrupt the
Marketplace by bringing in Innovation and
create the edge you have been looking for

12. For more information on this
presentation, click these icons

13. Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: peter@maverickmentoringforbusiness.com.au
Phone: 61 3 9005 8275