13. Operator’s ARPU global trends are
downward, but…….
• Data service usage is rapidly increasing worldwide, principally
driven by mobile internet
• Data revenues amount now almost 20% of total revenues
globally
• As growth slows down in mature markets, global operators
expand to Emerging markets for future growth and service
differentiation, mobile VAS market is booming in emerging
markets
• Rising the interest to replicate Emerging markets’ business
models based on low costs and low tariffs also in more mature
markets
• Carriers are dominant distributors of content and applications in
their domestic markets
16. LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT
35 MILLIONS TURKCELL SUBSCRIBERS
Forum Nokia Business Development
Team EMEA was consulting Turkcell in
setting up their application market place.
On the portal it has been deployed
already more then 100 mobile
applications from Forum Nokia
developers and more are in the pipeline
waiting for the deployment.
From the following link:
http://www.uygulamapazari.com/Store
Front/Index.aspx?lang=2 you will find the
application portal in English
17. TELENOR GROUP AND FORUM NOKIA JOIN
FORCES
Forum Nokia Business Development Team
EMEA reached an important agreement
with Telenor Group.
Forum Nokia will start promoting
applications and services to Playground, the
application portal for Telenor Group.
Playground portal is used by operators
belonging to the Telenor Group to select
and deploy new applications and services in
the markets.
You will find more information from the
following link:
http://playground.telenor.com/node/887,
and the article regarding the agreement at
the following link:
http://playground.telenor.com/node/899
18. Summary
The ways people use their phone are changed
The mobile is still the preferred device
Mobile applications can offer new dimensions
and more value
The business will be big enough for all the
ecosystem