PERSONAL BRAND EXPLORATION
Max Gershon
Project & Portfolio I: Week 1
March 5th, 2023

I am an 18-year-old sportscaster at Full Sail
University. My heart belongs to my hometown
of Kansas City where I grew up, and my
passion for Kansas City sports runs deep. I
played baseball for most of my life trying to
follow in my grandfather's footsteps who
played in the minor leagues. In my senior year
of high school, I didn’t get the chance I felt I
deserved on the field and it motivates me to
this day. When I realized I wasn’t able to
continue to play the sport I loved, I decided
to pursue sportscasting so my passion for
sports could continue to shine.
IDENTITY

PROFESSION
Potential Job Titles:
• Announcer
• Live Sports Director
• Producer
BRAND ARCHETYPE - I am considered to
be under the hero archetype. I am a
self-motivator and it doesn’t take
much to motivate me. I pursue success
through hard work and turning
obstacles into learning curves as
well as motivation.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Stephanie Peterson
Outreach Plan:
• Have a portfolio of my work complete, in case she is
interested in an interview.
• Start by emailing her showing interest in the company.
• Try and schedule a phone call within a week of the
initial email
PROFILE
PICTURE Talent Acquisition, Barstool Sports
Taylor Monti
Outreach Plan:
• Have a portfolio from Full Sail complete and edited to
show my best work from college.
• In the initial contact, whether it be via phone call or
email, uses connections of instructors within Full Sail
that have worked at ESPN, to gain a personal connection if
possible with Taylor
• Acknowledge that she is probably busy but let her know
as well that I will be persistent in trying to get in
contact with her.
PROFILE
PICTURE
Talent Acquisition, ESPN
Mindy Zajchowski
Outreach Plan:
• See if there are any connections that I already have that may be
important endorsements before contacting Mindy. Especially
with Rollins.
• Start with an email wanting to get in contact via a phone call.
• Try getting a contact once a week until a phone call or meeting
is scheduled.
Talent Connector, NBC Sports

GOALS
Short Term: (Work for any network possible(size not
important), 2024)
• Reach out to 5-10 networks a month for interviews
• Get in contact with 3-5 sportscasters outside of Full Sail to gain
knowledge and insight on the market.
• Call at least 5 Rollins games by the time of graduation
Mid Term: (Play-by-Play for a minor league baseball team,
2026)
• Try to get 2-3 interviews a month until finding a job, preferably
in a position where I can grow/move up within an organization
• Reach out to 5-6 play-by-play announcers (former or current) to
network.
• One contact with each MLB team
Long Term: (Play-by-play announcer for an MLB team
or large-scale network (NBC, ESPN, TNT, etc.) 2030)
• Get in contact with at least one person on each Pro team to see
about a play-by-play opening.
• Have a portfolio of the best calls of my career to that point for
interviews
• Get in touch with connections at higher-scale networks like ESPN
or TNT.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Skill in the operation of a control board, remote broadcasting, and other
related production
SOFT
HARD
Novice / Adept / Expert
Public speaking skill and ability to interact with listeners and
clients in a public setting
Novice / Adept / Expert
Knowledge of Sports Novice / Adept / Expert
Energy to thrive in fast paced, and sometimes
unpredictable environment
Novice / Adept / Expert
Written and verbal communication skills.
SOFT
HARD
Novice / Adept / Expert
Knowledge of all applicable rules and regulations. Novice / Adept / Expert
Ability to multi-task and handle pressures and deadlines. Novice / Adept / Expert
Must be creative and innovative with a strong work ethic. Novice / Adept / Expert

I help sports fans who watch
sports games by enhancing the
game with my point of view.
PROMISE

CREDENTIALS
Work Experience:
• Baseball Umpire
• Announced Rollin’s baseball/softball
games
• PA announcer for an annual men’s
baseball tournament in KS.
Education:
• High school diploma at Blue Valley North High
School
• Dan Patrick School of Sportscasting, B.S., Full Sail University (2024)
Awards:
• 2-time high school baseball teammate of the
year award winner (voted by players)
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Max Gershon
Industry Experience:
• Announced Rollins game
• Podcasts
• Experience editing sports highlights
• Have experience being a PA announcer
Education:
• Blue Valley North High School Diploma
• Dan Patrick School of Sportscasting, B.S., Full Sail University
Leadership Experience:
• High School Baseball
• Leadership Class in highschool
Skills and Proficiencies:
• Above-average sports knowledge
• Good Public Speaker
• Great with technology
Clayton Wollner
Overall Online Presence:
• No linked in account, but very active on all other
social media platforms with a good amount of
connections.
• Grade: Above Average - 75/100
Industry Experience:
• PA
• Podcast
• Editing
Education:
• Sussex Hamilton High School Diploma
• Dan Patrick School of Sportscasting, B.S., Full Sail
University
Leadership Experience:
• Youth leader during a church trip
Skills and Proficiencies:
• Sports knowledge
• Great public speaking voice
• Great working with people
Overall Online Presence:
• Linked in account, not used often, uses other social
media as well, a decent amount of connections.
• Grade: Above Average - 80/100

COMPETITION
Max Gershon
Noteworthy Experience:
• Getting to do PA at a minor league stadium
• Play by Play for Rollins baseball
• Connections with Ex/Current MLB Players
Aaron Feidt
Industry Experience:
• Announced Rollins game
• Podcasts
• Experience editing sports highlights
• Have experience being a PA announcer
Education:
• Blue Valley North High School Diploma
• Dan Patrick School of Sportscasting, B.S., Full Sail University
Skills and Pro
fi
ciencies:
• Above-average sports knowledge
• Good Public Speaker
• Great with technology
Overall Online Presence:
• No linked in account, but very active on all other social media platforms
with a good amount of connections.
• Grade: Above Average - 75/100
Industry Experience:
• Beat writer
• High School commentator
• Podcasts
• Experience editing
Education:
• Farmington High School Diploma
Leadership Experience:
• Supervisor at dick’s sporting goods
Skills and Pro
fi
ciencies:
• Good with premiere pro
• Writing
• Great with production equipment
Overall Online Presence:
• Linked in account, rarely uses it, decent - small presence on other
social media accounts.
• Grade: Average - 70/100

BRAND POSITION
For [the average sports fan] who [want to gain
knowledge while also having their viewing experience
enhanced], I provide [A LOT OF DIFFERENT PERSPECTIVES
AND A POINT OF VIEW THAT IS DIFFERENT THEN MOST]
because [I HAVE PLAYED SPORTS, REFEREED SPORTS
GAMES, FILMED SPORTS GAMES AND ANNOUNCED THEM]
“GERSH”

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ JUNE 2023 MACCABI GAMES, Buenos Aires.
• Name of event or professional organization
‣ APRIL 2023 FULL SAIL HALL OF FAME
• Name of event or professional organization
‣ MARCH 24th, FULL SAIL IL
Digital Marketing
• Primary Content: I will be producing content online that
shows people my knowledge of sports. The content also will
continue to give me a positive online appearance that will help
in the job searching process.
• Primary Tools: Youtube, Twitter, Instagram. I find it essential
to have a social media presence on these apps in the
sportscasting industry.
• Website: To promote my content as well as tell my story.

PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that is hard-working and earned all
of his success through his hard work. As well
as having a different perspective than mine.
June 2024
Formal Education
• B.S in Sportscasting at Full Sail University
(2024).
Technical Skills
• Editing content - December 2023
• Producing and directing content - February
2024
Soft Skills
• Public Speaking - June 2023
• Working in the control room - August 2023
• Working with adobe programs - November 2023

Max Gershon
You know [sports media likes to put their
attention into the storylines regardless if they
are real or not, that get the most clicks and
attention]? Well, what I do is [give the consumers actual
information that can broaden their view of the actual sport itself instead of
the off-the-field drama]. In fact, [I always make sure before posting/reposting
something on social media that it is 100% true to stay away from spreading
fake stories. I will continue to keep this same mindset when I am on air
broadcasting games].
“

REFERENCES
Zajchowski, Mindy (2023) - Talent acquisition recruiter - NBC
sports - LinkedIn. (n.d.). Retrieved from https://
www.linkedin.com/in/mindy-zajchowski-8823823
Peterson, Stephanie (2023) - Talent acquisition - Barstool
Sports - LinkedIn. (n.d). Retrieved from https://
www.linkedin.com/in/mindy-zajchowski-8823823/
Taylor Monti (2023) - Recruiter - ESPN | LinkedIn. (n.d.).
Retrieved from https://www.linkedin.com/in/taylormonti
Sports announcer jobs, employment | indeed.com. (n.d.).
Retrieved March 5, 2023, from https://www.indeed.com/q-
Sports-Announcer-jobs.html
Events. Full Sail University. (2023) (n.d.). Retrieved from
https://www.fullsail.edu/about/events