Inbound marketing agencies need to qualify and excite their prospects at the beginning of their sales process. Here are 4 groups of questions to ask your prospects about site visits, lead gen, customer conversion and measurement to establish the need for your agency services.
6. www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketer’s Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint
11. www.contentmarketingblueprint.com
Who are you? What is your
value as a company?
“I can help you grow your business”
How?
“I can generate qualified sales leads for your business,
and help your sales team close them”
13. www.contentmarketingblueprint.com
How to diagnose their problem
1. Lets talk about your website traffic.
2. Lets talk about the leads you
generate.
3. Lets talk about the customers you
close from those leads.
4. How do you measure that process?
15. www.contentmarketingblueprint.com
Generating leads
How many leads are you generating?
Does that number typically increase?
Why?
Why aren’t you doing more of that?
Have you tried capturing leads with
content on your website?
16. www.contentmarketingblueprint.com
Closing leads
Is your website giving you any
customers?
How do you know?
What are you doing to increase customers
from your website this year?
Are you working against any sales/growth
goals this year?
19. www.contentmarketingblueprint.com
We help you grow your
business…
Increase your traffic, month over month
Capture around 2% of that traffic into leads
Somewhere around 20% of those leads will be
qualified opportunities that we hand off to your sales
team
Measure ROI for each marketing investment and
move the budget around to the investments with
higher ROI
24. www.contentmarketingblueprint.com
Setup your goal setting call
(The next step)
“If your not getting these types of
results, can we talk more about the
results you are getting next week on
Tuesday at 3pm?”