Every growing inbound marketing agency is faced with the same question: who to hire in-house and what to outsource to strategic partners.

1. CMB Partner Office Hours
Today’s Presentation:
“Planning the Structure of
Your Inbound Marketing
Agency”
Every Tuesday & Thursday @3pm Eastern
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com

2. What is the CMB
Community?
A team of inbound marketing agencies that are trained to use the Content Marketer’s
Blueprint as a sales and service model for their clients.
www.contentmarketingblueprint.com

3. Today’s Schedule
15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A
www.contentmarketingblueprint.com

4. After the Webinar
Webinar recording, slides and blog article
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com

5. Today’s Question
What services should I keep in-house vs outsource?
www.contentmarketingblueprint.com

6. #1 Nail down your value
proposition
Innovative Marketing
Resources will grow you
business by generating
new qualified leads
online, and nurturing them
to a point of sale.
www.contentmarketingblueprint.com

7. #2 Document all the talent you
may need.
 Copywriter
 Video Marketing
Specialist
 Search Engine
Optimization Specialist
 Paid Advertising Specialist
 Brand Journalist
 Social Media Specialist
 Website Designer
 E-Mail Marketing
 Website Developer
 Lead Generation
Specialist
 Marketing Manager
Source: Inbound Marketing Fishing Teams, PureDriven blog
Specialist
www.contentmarketingblueprint.com

8. #3 What type of agency are you
trying to build?
 Full Service: We do
everything
 Specialized with partnerships
 One man shop
www.contentmarketingblueprint.com

9. Full Service: We do
Everything!
 Only works when you have a large client base
 Heavy investment in employees
www.contentmarketingblueprint.com

10. Specialized with Partnerships
 Keep your core services in house (aligned with your value
proposition).
 Outsource the rest to trusted partners.
www.contentmarketingblueprint.com

11. In House Talent
Innovative Marketing Resources will grow you business by generating
new qualified leads online, and nurturing them to a point of sale.
 Content Manager
 Manages freelance writers
 Conducts interviews
 Quality control
 Marketing Manager (Consultant)
 Project management skills (managing partnerships and
clients)
 Industry knowledge: SEO, lead gen, email marketing, YOUR
STRATEGY
www.contentmarketingblueprint.com

12. Partnerships & Freelancers
Innovative Marketing Resources will grow you business by generating
new qualified leads online, and nurturing them to a point of sale.

Copywriters



Zerys
WriterAccess
Social Media Agency

SocialEars (trend software)

SLA-eConsulting
Content Agency




Penrocket (Division of Square2Marketing) 
Inbound Central


Inbound Design Studio
Market 8
Media Junction
www.contentmarketingblueprint.com


Google ad network

Website Design Agency

Paid Advertising Freelancer
Re-targeter
Video Freelancer

13. Next Session: Tuesday
th @3pm
January 14
“Onboarding & Project Management”
Guest Speaker: Chris Handy, ThinkHandy
Signup at: www.contentmarketingblueprint.com/webinars
www.contentmarketingblueprint.com