Communicate Unilever’s EVP to graduates in an engaging and cost efficient way, without going to campus.

1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
ONE
DAY
AT
UNILEVER
CASE STUDY
A virtual experience for
graduates to learn about
Unilever’s employer brand "
in China.
Client
Unilever
Region
China
Date
2013/2014
Keywords

2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BACKGROUND
This year, over 7 million students will graduate from Chinese
Universities alone. Like many companies, Unilever’s recruiters visit
top-tier universities. Being on campus gives them the opportunity
to meet future talent and to discuss Unilever's Employee Value
Proposition. While this leads to valuable personal engagements,
Unilever also realise that it's physically impossible to reach all
students in China.

3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BRIEF
Communicate Unilever’s EVP to graduates in an "
engaging and cost efficient way, without going to campus.

4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
SOLUTION
A virtual experience, students can 'join' Unilever for a day and feel
what it is like to work at one the world's largest FMCG companies.
Maximum developed the concept, wrote the script, produced "
the photos, developed the design, programmed front-end and "
back-end and hosted the microsite on its secure servers in China.

5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
RESULTS
62,031
49,131
1:56
79%
28,424
46%
8 Sept 2013 - 25 Feb 2014
Total visits
Unique visitors
Avg. visit duration
New visits
Registrations
Conversion rate

6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
EVP of Unilever
EVP of Unilever: Sustainable living
Brand & Innovation, Great People,
Great Place

7. 7© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
EVP of Unilever
Performance evaluation with your
manager.

8. 8© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
EVP of Unilever
Fitness time.

9. 9© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
EVP of Unilever
Consumer and product analysis in
Innovation centre.

10. 10© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
EVP of Unilever
1-day tour of a senior professional in
Unilever: 7:00PM Family time

11. 11© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
NEXT STEPS
For more information, talk to me.
Emile Mac Gillavry
Managing Director
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry

12. 12© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
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Shanghai 200052
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T: +86 21 52 305 321
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© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

13. 13© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
SOLUTION
www.oneday-unilever.com
A virtual experience, students can 'join'
Unilever for a day and feel what it is like to
work at one the world's largest FMCG
companies.
Maximum developed the concept, wrote the
script, produced the photos, developed the
design, programmed front-end and back-
end and hosted the microsite on its secure
servers in China.