在每年的校园招聘季，德勤都面临激烈的人才抢夺战。对手有同领域的安永、KPMG、普华永道，还有银⾏业和快速消费品领域的其他公司。 
 马克西姆发起了一场“绿点”活动，围绕“绿点”很好的传达了“德勤，你职业之路的最佳起点”这一信息。

1. 1!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
YOUR
BEST
START
案例分析

2. 传递信息“德勤，你职业⽣生涯的
最佳起点”。

3. 客户

4. 德勤

5. 地区

6. 中国

7. ⽇日期

8. 2012,

9. 2013

10. 关键词

11. 毕业⽣生招聘

12. 招聘⽹网站

13. 电视⼴广告

14. 2!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
背景

15. 在每年的校园招聘季，德勤都⾯面临激烈的⼈人才抢夺战。对⼿手有同
领域的安永、KPMG、普华永道，还有银⾏行业和快速消费品领域
的其他公司。

16. 3!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
任务和挑战

17. § 帮助德勤树⽴立与众不同的雇主品牌形象，从竞争中脱颖⽽而出吸
引优秀⼈人才；

18. § 有效的传达“德勤，你职业之路的最佳起点”这⼀一核⼼心信息。

19. 4!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
解决⽅方案

20. 马克西姆发起了⼀一场“绿点”活动，围绕“绿点”很好的
传达了“德勤，你职业之路的最佳起点”这⼀一信息。

21. 利⽤用这⼀一概念，我们制作了⼀一系列海报、易拉宝和视频，
吸引毕业⽣生参加德勤的校园招聘活动。

22. 5!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
Take on challenges with
the Financial Industry?
Top Graduates With graduation close at hand, you are about to make one of the most important decisions in your life:
in which industry will I start my dream career? You might be dazzled by the choices. Will it be Aviation? Banking? IT? FMCG? Or...
One thing is for sure: the decision you are about to make will determine your future career, or even the rest of your life.
If your ambition is to claim the top, Deloitte is where you should be. Because at Deloitte, you will enjoy global resources, receive
extensive trainings and be guided by seasoned professionals every step of your growth. Not in one industry, but all industries that
our professionals advise to. This allows everyone at Deloitte the broadest scale of experiences you can imagine. And all that in a
culture that is based on the utmost quality, innovation and respect for everyone that contributes to the success of our clients.
Are you ready for the best start pointing of your career? Go to www.workatdeloitte.com to find out how!
绿点海报

23. 6!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
易拉宝

24. 7!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
易拉宝

25. 我们还做了⼀一套⽩白⾊色背景的易拉宝，两个版本同时使⽤用。

26. 8!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
视频

27. 我们还制作了⼀一个视频。它
包含了所有的主视觉元素。
视频提供了⼀一个更直观的体
验，让学⽣生们明⽩白为什么德
勤是“你职业之路的最佳起
点”。

28. http://v.youku.com/v_show/
id_XNjQ0MDQ3NjIw.html

29. 9!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!

30. 10!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!

31. 11!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
想咨询更多信息，联系我

32. Emile Mac Gillavry
总经理

33. !
!
T: +86 139 1811 0043!
E: emile.mac.gillavry@maximum.com!
W: maximum.com/emile-mac-gillavry!
深⼊入了解

34. © 2014 Maximum Employment Marketing Group. All rights reserved. 12!
香港 鹿特丹 上海 新加坡!
中国上海市淮海西路570号!
B117, B201-203室!
邮编：200052!
!
电话: +86 21 52 305 321!
!
MAXIMUM.COM!
© 2014马克西姆雇佣营销集团。保留所有权利。所有内容均为私人并严格保密，并且为马克西姆雇佣营销集团有限公司所有。