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INTELLEXY social media monitoring and analysis solutions
Consumers are talking.  Are you listening?
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Listening to social media is important because: Opinions on the internet do more than reflect consumer perception They  influence  it
[object Object],[object Object]
[object Object],[object Object]
We’re now in a conversation… Companies aren’t in control any more Consumers own brands People talk to each other as much as to companies They want companies to listen as well as speak They want to speak as well as listen
Marketing’s role is to  change the conversation Have more people speaking positively about you Or fewer people speaking negatively about you + -
Huge correlation to future business success Brands with the most conversations in their category grow  4x faster  than the category average according to a recent research by:
Increasing conversations by 12%  doubles   sales growth according to a recent research by:
In order to change the conversation You have to listen to it first
Monitoring and Analysis of social media - Key tool in listening to consumers Our approach: Our media analysts extract measurable qualitative and quantitative data from social media content.  Or, in other words: we do the listening for you
Solutions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media monitoring
[object Object],[object Object],[object Object],[object Object],[object Object],Social media analysis Issues & Dynamics Users Product/service features Brands Four domains of the conversation explored
[object Object],[object Object],[object Object],[object Object],Key differentiator:  Human analysis
[object Object],[object Object],Coding example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on our methodology
[object Object],[object Object],[object Object],[object Object],Raw data aggregation
Some project references :
For inquiries, quotes and info: Intellexy Ltd. 118 , Bulgaria blvd., c/o Publicis AD 1618 Sofia Bulgaria Maya Marashlian Managing partner T: +35929159010 M:+359896786765  [email_address] www.intellexy.com

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Intellexy Social Media Monitoring and Analysis Solutions D2011

  • 1. INTELLEXY social media monitoring and analysis solutions
  • 2. Consumers are talking. Are you listening?
  • 3.
  • 4. Listening to social media is important because: Opinions on the internet do more than reflect consumer perception They influence it
  • 5.
  • 6.
  • 7. We’re now in a conversation… Companies aren’t in control any more Consumers own brands People talk to each other as much as to companies They want companies to listen as well as speak They want to speak as well as listen
  • 8. Marketing’s role is to change the conversation Have more people speaking positively about you Or fewer people speaking negatively about you + -
  • 9. Huge correlation to future business success Brands with the most conversations in their category grow 4x faster than the category average according to a recent research by:
  • 10. Increasing conversations by 12% doubles sales growth according to a recent research by:
  • 11. In order to change the conversation You have to listen to it first
  • 12. Monitoring and Analysis of social media - Key tool in listening to consumers Our approach: Our media analysts extract measurable qualitative and quantitative data from social media content. Or, in other words: we do the listening for you
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21. For inquiries, quotes and info: Intellexy Ltd. 118 , Bulgaria blvd., c/o Publicis AD 1618 Sofia Bulgaria Maya Marashlian Managing partner T: +35929159010 M:+359896786765 [email_address] www.intellexy.com