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Corporate Social Responsibility of Ambuja Cements

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Corporate Social Responsibility of Ambuja Cements

  1. 1. AMBUJA CEMENTLIMITED Group# 9 Ayushi Agrawal (C005) Swati Garg (C024) Aman Gupta (C027) Ragini Gupta (C029) Nitish Kumar (C039)
  2. 2. MISSION Create value for all Delighted customers Inspired employees Energised society Enlightened partners Healthy environment Loyal shareholders VISION To be the most sustainable and competitive company in their industry.
  3. 3. MISSION Energise, involve and enable communities to realize their potential. Focus Areas Skill and Entrepreneurship development institute Water resource management Disaster Relief Infrastructure Women Empowerment Agro based livelihood EducationHealth Care
  4. 4. Sustainability Policy Climate Change Mitigation Policy Green Procurement Policy Corporate Environment Policy Corporate Social Responsibility Policy Sustainable Development Model
  5. 5. PEOPLE Zero Harm Policy I Can Programme Community Advisory Panel for Community Engagement Skill and Entrepreneurship Development Institute Surface Mining Techniques
  6. 6. PLANET Water Management Waste Management Energy Efficiency Mechanisms
  7. 7. SUSTAINABILITY AREAS Water SocialCarbon Emissions Logistics People Green Energy Economical Waste Recycling Safe Mining Environmental
  8. 8. WATER MANAGEMENT Driving Safety program Sustainability Principles in Procurement ENVIRONMENT SUSTAINABILITY MODEL Labour Practice SURFACE MINING WASTE MANAGEMENT COMBATING HEALTH ISSUES CUSTOMER SUPPORT (GRIHASHILPI) BUSINESS MODELS
  9. 9. WATER MANAGEMENT • Inter-Plant comparison • Water consumption monitoring on a monthly basis-KPI • Plants send monthly Water Management Reports to Corporate Office for information and discussion in Regional as well as National Executive Committees of top management.
  10. 10. MINING • Surface mining versus Blasting method • Digital Energy Control System
  11. 11. FOR THE PEOPLE • HEALTH PRACTICES- Awareness about HIV AIDS, alcohol, tobacco • Setting of Anti Retroviral Treatment Centre in Wadi in Karnataka and would help avert 250 deaths every year. • Safe driving training sessions for logistic workers • Contract and permanent labour minimum age 18 yrs • Minimum Wage was Rs 13,456 while the statutory minimum was Rs 7,200. Thus the ratio between the two stood almost at 2:1.
  12. 12. SUPPLIER MANAGEMENT • Environment management, safety standard and social accountability requirements to be followed by any supplier, contractors and third party service providers.
  13. 13. ENVIRONMENTAL SUSTAINABILITY • Plant Environment Profile (PEP)- internal annual environment performance assessment system • At the end of the atmospheric emissions, energy and material consumption, water, and waste and quarry management assessment, Environment Performance Index Score is calculated • It is used for rating plants internally, as well as to benchmark against the Group’s other operating plants globally. • This helps in keeping the carbon footprint low and also effective utilisation of raw materials and other resources.
  14. 14. Stakeholders of ACL Media Community and Society Government Regulations Industry Associations Employees Dealers and Suppliers Customers Shareholders and Investors Construction Professionals STAKEHOLDER MANAGEMENT
  15. 15. STAKEHOLDER ENGAGEMENT METHOD OUTCOME Shareholder & Investors Annual General Meeting Investor Grievance Cell Board Meetings/ Communications Annual Report * Increased investor confidence * Shareholders better aligned with the vision and mission of ACL Dealers & Suppliers Grihalakshmi Conference Annual Meet, Marketing Meets, Channel Satisfaction Survey Project Procure * Elimination of child labour in the supply chain * Increased dealer/supplier support * Transparency in procurement process Customers Customer Support Group Camps, Workshops, Seminars, Individual Site Visits * Increase in customer satisfaction * Right product and service solution * Better understanding of the ongoing construction by the customer * healthy interaction with the customer Employees Employee Engagement Survey Magazines - I CAN, I SIGHT Department specific e- newsletter, Departmental specific MEETS, Induction * Better trained and skilled employees * Improved health of the employees * Job satisfaction of employees * Overall development employees IMPACT OF STAKEHOLDER
  16. 16. STAKEHOLDER ENGAGEMENT METHOD OUTCOME Community & Society Ambuja Cement Foundation Social Engagement Scorecard * Integrated development Government & Regulatory Authority Compliance To Laws Representations to proposed legislations * Healthy relation between the company and government * Increased support from the government Media Press Briefing Invitation to events * Transparency between the company’s mission and media * Increased confidence of media on the company Construction Professionals Ambuja Knowledge Initiative, Ambuja Technical Literature Series * Exchange of Knowledge * Professionals understand the use of materials and methods for sustainable construction IMPACT OF STAKEHOLDER(cond.)
  17. 17. INTERVENTIONS DESIGNED BY ACL Spent Rs. 52.27 cr during the year 2013 on CSR activities which is over 4% of the company’s net profit Break up of the spend is depicted in the chart shown
  18. 18. MDGs involved •ACF appoints Balmitras in school as children’s friend for joyous learning •It runs the Ambuja Manovikas Kendra, a special school for intellectually challenged children MDG 2: ACHIEVE UNIVERSAL PRIMARY EDUCATION •ACF helps women to develop soft skills and provide them with small funding to start their own entrepreneurial venture •It has changed the lifestyle of numerous young girls by providing them an opportunity to be skilled and hence support their families MDG 3: PROMOTE GENDER EQUALITY AND EMPOWER WOMEN •Creating awareness about HIV •Regular programmes are held with truckers around ACL plants MDG 6: COMBAT HIV/AIDS, MALARIA AND OTHER DISEASES MDG 7: ENSURE ENVIRONMENTAL SUSTAINABILITY • Use of green fuels, reduction of CO2 emissions or reduction of water usage • ACL invested in Waste Heat Recovery System (WHRS) of 6.5 MW at Rabriyawas and 7.5 MW of Wind Energy
  19. 19. Ambuja Cement’s plant in Balodabazar district, Chhattisgarh, had claimed the lives of five factory workers. It occurred due to the overloading of fly- ash hopper At Vadnagar Village in Gujrat, ACL illegally used the reserved land for mining which affected farmers and animals. They were fined 3.5 crores for it Surface mining can severely erode the soil and reduce its fertility. It pollutes water and drains underground water reserves In Kodinar, Junagadh, Ambuja Cement took out a lot of water for its own use. Water level went down a lot and the eco system got disturbed Bhekeshwar Dam in Gujarat disturbed the ecological balance in that area. People got relocated and aquatic loss incurred. ACL did not pay proper compensation to people SHORTCOMINGS OF ACL
  20. 20. REFERENCES • V. Kasturi RanganLisa Chase and Sohel Karim (2015), THE TRUTH ABOUT CSR URL: https://hbr.org/2015/01/the-truth-about-csr • VtvGujrati (2014), GUJARAT AMBUJA CEMENT COMPANY AGAIN IN CONTROVERSY, GIR – VTV URL: https://www.youtube.com/watch?v=h-PdDqy103w • Ambuja Cements (2014), Sustainability development report 2013 • VtvGujrati (2012), AMBUJA CEMENT COMPANY AGAIN IN CONTROVERSY AT KODINAR, JUNAGADH URL: https://www.youtube.com/watch?v=VZgoN_Gslcs • The Strip Mining Handbook (2009), THE ENVIRONMENTAL EFFECTS OF STRIP MINING URL: https://sites.google.com/site/stripmininghandbook/chapter-2-1

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