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Understanding marketing

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Mazhar Iftikhar (mazhariftikhar@gmail.com)
Mazhar Iftikhar (mazhariftikhar@gmail.com)
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Understanding Marketing
Definition ,[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peter Drucker ,[object Object],[object Object],[object Object]
What Can Be Marketed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing is.... ,[object Object]
[object Object],[object Object]
Marketing Strategy and the Marketing Mix ,[object Object]
Customer Driven Marketing Strategy ,[object Object],[object Object]
[object Object],[object Object]
Niche Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Differentiation & Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Marketing Effort ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a product? ,[object Object],[object Object],[object Object]
Levels of Product and Services ,[object Object],[object Object],[object Object],[object Object]
Product and Service Classification ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Industrial Product ,[object Object],[object Object],[object Object],[object Object]
Product and Service Decision ,[object Object],[object Object],[object Object]
Individual Product Decisions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Labeling ,[object Object],[object Object]
Product Line Decisions ,[object Object],[object Object],[object Object]
Marriot Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Mix Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Branding Strategy ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Development ,[object Object],[object Object],[object Object]
Brand Extensions ,[object Object],[object Object],[object Object]
Multi Brands New Brands ,[object Object],[object Object],[object Object],[object Object]
Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
PLC – S Curve
Introduction Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maturity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maturity ,[object Object],[object Object],[object Object],[object Object]
Decline Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Understanding marketing

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  • 41.
  • 42. PLC – S Curve
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  • 47.