McKinsey & Company 1
Uncertainty remains the dominant sentiment, with one out of three
consumers being optimistic about economic recovery
12% 14% 14%
56% 58% 57%
32% 29% 28%
Confidence in own country’s economic recovery after COVID-191
% of respondents
Unsure: The economy will be impacted
for 6–12 months or longer and will
stagnate or show slow growth thereafter
Pessimistic: COVID-19 will have lasting
impact on the economy and show
regression/fall into lengthy recession
Optimistic: The economy will rebound
within 2–3 months and grow just as strong
as or stronger than before COVID-19
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007; 5/1–5/4/2020, n = 941; 4/7–4/13/2020, n = 1,005, sampled and weighted to match Chile’s general
population 18+ years
Apr 7–13
Chile
May 1–4 Sep 1–16

McKinsey & Company 2
Chileans continue to be careful of their spending, but are more
upbeat about their financial concerns compared to last survey in May
Overall sentiment in the general population in Chile1
% of respondents
1 Q: Please indicate how strongly you agree or disagree with each of the following statements. Please select only one response for each statement; figures may not sum to 100% because of rounding.
2 Measures difference in “strongly agree / agree” between current and last pulse survey.
42%
22%
21%
23%
18%
9%
27%
38%
32%
31%
34%
35%
37%
25%
32%
40%
46%
46%
48%
56%
58%
72%3%
5%
Strongly disagree / disagree Strongly agree / agreeSomewhat disagree / agree
Strongly agree/
agree difference
since last survey2
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007; 5/1–5/4/2020, n = 941, sampled and weighted to match Chile’s general population 18+ years
I have been personally affected by the coronavirus or COVID-19
I am very concerned about losing my job
My ability to work has been reduced by coronavirus or COVID-19
My ability to make financial ends meet has been negatively impacted
by coronavirus or COVID-19
My income has been negatively impacted by coronavirus or COVID-19
Uncertainty about the economy is preventing me from making
purchases or investments that I would otherwise make
Given the economy and my personal finances,
I have to be very careful how I spend my money
I am cutting back on my spending
-6
-20
-16
-14
-10
-14
-10
-12

McKinsey & Company 3
Household income1,2
% of respondents
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
36%
Past 2 weeks
3%
Past 2 weeks
23%
74%
7%
57%
11%
53%
37%
Next 2 weeks
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.
While their personal finances have stabilized more since May, most
Chileans are still experiencing reductions in income and savings
Household spending1,2
% of respondents
Past 2 weeks
39%
23%
38%
38%
29%
33%
Past 2 weeks
29%
44%
27%
Next 2 weeks
May 1–4 September 1–16 May 1–4 September 1–16
Household savings1,2
% of respondents
16%
5%
79%
66%
12%
Past 2 weeks
22%
Past 2 weeks
12%
32%
56%
Next 2 weeks
May 1–4 September 1–16
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007; 5/1–5/4/2020, n = 941, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 4
Except for groceries, purchase intent remains negative across all
categories
9
34
32
40
36
48
58
81
51
61
54
30
14
10
41
65
16
11
5
16
11
8
7
8
8
13
10
9
8
6
Tobacco products
Groceries
Jewelry
Restaurant
Snacks
Food takeout & delivery
Alcohol
Quick-service restaurant
2Footwear
Apparel
3
Accessories
Furnishings & appliances
Non-food child products
Household supplies
Personal-care products
Skin care & makeup
Expected spending per category over the next two weeks compared to usual1
% of respondents
Decrease Stay the same Increase
16
47
62
74
32
54
44
27
55
48
47
33
67
71
70
68
10
10
11
6
9
8
5
13
9
4
11
10
3
8
7
Personal-care services
Pet-care services
Entertainment at home
Books/magazines/newspapers
Consumer electronics
Gasoline
Out-of-home entertainment
Fitness & wellness
Vehicle purchases
Short-term home rentals
Cruises
Travel by car
0
Adventures & tours
International flights
Domestic flights
Hotel/resort stays
Net intent2
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
-6
-38
-50
-68
-22
-46
-38
-15
-46
-43
-36
-33
-57
-68
-62
-61
Net intent2
+6
-17
-4
-60
-23
-27
-24
-25
-40
-51
-79
-44
-58
-45
-1
-33
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 5
The shift to online continues to accelerate in entertainment and in
food takeout and delivery, and less so in household essentials
1 Q: Over the next two weeks, where do you expect you’ll buy these categories? Tell us if you will shop in the following places more, about the same, or less in the next two weeks; please note, if you don’t buy
in one of these places today and won’t in next two weeks, please select “N/A.”
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease shopping frequency from the % of respondents stating they expect to increase shopping frequency.
Expected change in shopping channel per category over the next two weeks1
Axes show net intent,2 bubble size relative to share of respondents that have purchased category in last six months
-20
-10-15 20-30
-70
-35 -25
-10
-20 -5
-60
0 5 10 15
-50
10
25
-40
-30
0
Groceries
Tobacco
Accessories Food takeout & delivery
Furnishings &
appliances
Snacks
Books/
magazines/
newspapers
Household supplies
(e.g., cleaning, laundry)
Non-food child products
(e.g., diapers)
Skin care & makeup
Fitness &
wellness
Personal-care products
(e.g., soap, shampoo)
Apparel
Entertainment
at home (e.g., Netflix)
Footwear
Consumer
electronics
Jewelry
Alcohol
Discretionary
Household essentials
Entertainment at home
In-store
Online
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 6
As employment picks up, consumers expect to spend more time on
work and less time on leisure activities
19%
18%
19%
17%
14%
21%
37%
40%
30%
37%
48%
53%
54%
56%
58%
62%
59%
44%
43%
54%
47%
37%
28%
28%
24%
24%
24%
20%
19%
17%
16%
16%
15%
Social media
Movies or shows
Working
Online shopping for groceries
Video content
Texting, chatting, messaging
Online shopping for non-food purchases
Reading news online
Live news
Reading for personal interest
Video games
Decrease Stay the same IncreaseExpected change to time allocation over the next two weeks1
% of respondents
1 Q: Over the next two weeks, how much time do you expect to spend on these activities compared to how much time you normally spend on them? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating they expect to increase time spent.
Net intent2
+9
+9
+8
+7
+5
-1
-13
-19
-21
-22
-26-25
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 7
Have you used or done any of the following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”;
“using more since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
More Chileans are adopting digital habits, especially online
streaming, video chats, and videoconferencing
37%
35%
25%
21%
11%
11%
5%
14%
8%
9%
19%
21%
6%
5%
20%
21%
16%
8%
6%
9%
4%
3%
9%
6%
6%
5%
Online fitness
Meal-kit delivery
Online streaming
Video chat: personal
Remote learning: my children or myself
Wellness app
Tiktok
Playing online games
Telemedicine: physical or mental
Restaurant delivery
Videoconferencing: professional
Grocery delivery
Watching e-sports
Just started usingNot using Using less / the same Using more
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 8
Chileans are most concerned about taking care of their families,
safety, and health
83%
77%
75%
71%
70%
68%
67%
60%
57%
51%
50%
49%
49%
46%
32%
My personal health
Overall public health
Taking care of my family
Safety of me or my family
Not knowing how long it will last
Contributing to spread of virus
Health of my vulnerable relatives
The Chilean economy
Impact on upcoming events
Negative impact on my job or income
Impact on upcoming travel plans
Not being able to make ends meet
My mental health
Not being able to get the supplies I need
Negative impact on my business
1 Q: What concerns you most about the COVID-19 situation? Possible answers: “not a concern”; “minimally concerned”; “somewhat concerned”; “very concerned”; “extremely concerned.”
Largest concerns of the Chile’s population related to COVID-191
% of respondents who are very concerned or extremely concerned
Very concerned /
extremely concerned
83%
of Chileans are
very/extremely concerned
about taking care of their
families
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 9
Most Chileans expect the personal and financial impact of
COVID-19 to persist beyond another two months
4–6 months 35%
18%
5%
18%
24%
More than one year
0–1 month
2–3 months
7–12 months
10%
14%
26%
27%
19%
2–3 months
5%
No impact
0–1 month
4–6 months
7–12 months
More than one year
Adjustments to routines1
% of respondents
Impact on personal / household finances2
% of respondents
~95%
believe it will take
2+ months before
routines can return to
normal, the same as
the last pulse survey
~85%
believe their finances
will be impacted for
2+ months by the
COVID-19 situation,
down from 94% in the
last pulse survey
1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal in Chile (e.g., government lifts restrictions on events/travel)? Figures may not sum
to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Chile Consumer Pulse Survey 9/1–9/16/2020, n = 1,007; 5/1–5/4/2020, n = 941, sampled and weighted to match Chile’s general population 18+ years

McKinsey & Company 10
Disclaimer
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based on information currently available and do not contain all of the
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