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Social Media & Stuff!
Thanks, Epicponyz.com!
Questions?!
1960: Jerome McCarthyʼs 4 Ps!
Social Media & Stuff
Social Media & Stuff
Ogilvy & Mather, 2009:!
From:              To:

•  Product !
          !     "    EXPERIENCE
•  Place!       "    EVERYPLACE
•  Price !      "    EXCHANGE
•  Promotion!   "    EVANGELISM
How many people, exactly?!




     U.S.	
  adults	
  21+:	
  210	
  million	
  
Who are they?!




Source: Pew Internet!
Pew: 65% of adults use social networking
       sites; 43% on a typical day.!
Source: Pew Internet!
Social Media & Stuff
Twitter CEO Dick Costolo:!

"   100 million users are active on Twitter
"   55% log on every day via mobile
"   40% of active users do not Tweet or
    have not Tweeted in the last month.
"   Twitter.com sees 400 million unique
    visitors each month

As of October 2011!
Theyʼre out there.!




                --Jakob Nielsen!
Social Media & Stuff
Sample SoMe goals: JetBlue Airways"
Social Media & Stuff
Social Media & Stuff
Social Media & Stuff
Social Media & Stuff
Social Media & Stuff
Social Media & Stuff
Social Media & Stuff
Questions?!
            (Seriously this time.…)!


"     sbroderick@mckinseydevelopment.com"
"     mckinseydevelopment.com"
"     facebook.com/mckinseydevelopment"
"     @McKinseyIMC	
  

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