1. Post Report on
Aarong Dairy Cluster Market
Activation
&
Aarong Dairy Channel Partners
Meet

2. Objective of the Campaign:
The main objective of this campaign is to enhance the market
presence of Aarong Dairy by making connection with sellers and in
Dhaka South City corporation through cluster market.

3. Before the activation proper training has provided to
each team regarding Aarong Activation Campaign

4. • Advance team goes to
several shop of the
market of Dhaka South
city corporation area.
• Here are target group is
retailers.
Aarong
Activation
• The TG buys
Aarong Dairy and
orders the
product for
further sell.
TG Buys Aarong
Dairy • After buying the product
the retailer gets Aarong
dairy slip pad as a gift.
• Team provide leaflet,
dangler and gate of
Aarong Dairy.
TG gets gift and
shop decoration.
Activation in a Nutshell

5. Campaign Schedule
Date:
Activation Start Date: 16 October, 2016
Activation End Date: 18 October, 2016
Time Schedule:
Start time: 8 am
End time: 5 pm
Campaign Working Days: 3 days

6. Aarong Dairy activation has conducted in 254
places of Dhaka South City Corporation area

7. Team Summary Report
Sl
Working
Day
Team
Number
Number Of
Area
Visit Shope
Qty
Order Qty. Order Amount Dangler Leaflet Shelf Talker Slip Pad Fastoon
1 3 A 45 2626 391 282176 4704 13130 8211 2072 507
2 3 B 58 2971 466 362534 5216 8829 4654 1848 591
3 3 C 48 1566 344 285875 4199 8923 2728 1518 563
4 3 D 44 2324 324 186595 5356 10524 5026 2324 470
5 3 E 56 3109 518 450556 5525 8594 4381 2238 750
Total 251 12596 2043 1567736 25000 50000 25000 10000 2881

8. Aarong Database Report
Aarong Cluster Market Activation-2016
Work Status Shop Analysis Category Shop Analysis
Team Working Day First Visit Shope Qty Re-Contact Shope Qty Total Visit A B C Existing Contact New Contact
Team-01 3 746 63 809 206 320 283 484 262
Team-02 3 795 85 880 403 185 292 569 226
Team-03 3 807 73 880 438 187 255 581 226
Team-04 3 694 227 921 492 137 292 359 335
Team-05 3 760 165 925 559 120 246 402 358
Team-06 3 818 269 1087 668 216 203 566 252
Team-07 3 616 60 676 381 112 183 597 19
Team-08 3 472 78 550 186 238 126 458 14
Team-09 3 768 66 834 489 120 225 751 17
Team-10 3 664 85 749 227 272 250 476 188
Team-11 3 611 66 677 284 241 152 414 197
Team-12 3 623 76 699 359 178 162 265 358
Team-13 3 963 142 1105 779 102 224 455 508
Team-14 3 950 73 1023 562 244 217 400 550
Team-15 3 861 40 901 426 133 342 465 396
Total 11148 1568 12716 6459 2805 3452 7242 3906

9. Photo Journey of the Campaign
Team picture of Aarong Dairy

10. Team picture of Aarong Dairy

11. Aarong Dairy Gate Setup in different
area

12. Conversation with the retailers

13. Branding Aarong Dairy through Dangles,
leaflet, Shelf Talker, Festoon.

14. Branding Aarong Dairy through
Dangles, leaflet, Shelf Talker, Festoon

15. Obstacles faced during the Activation
There were few retailers who were not interested to talk
with our BP.
Some shop didn’t have enough space to brand Aarong
Dairy.

16. Aarong Dairy Channel
Partners Meet

17. Main Gate of The Event

18. Event Venue

19. Registration Desk of the Event

20. Aarong channel partners meet was held on 20 October, 2016
at Rahmania International Rooftop Restaurant

21. 250 Retailers including 50 Aarong Dairy Officers were invited in that
event

22. Managing Director of Aarong Dairy has given speech regarding
the Event and thanked all the retailers for coming and being
member of Aarong Dairy

23. Foods and Special gifts has provided to the Retailers at the
end of the event

24. Thank You