E-Learning Industry Analysis, Company Analysis, Financial & Marketing Analysis.

1. Think & Learn Private Limited
BYJUs
Fundamental
Analysis
Md Salman Ashrafi
By:

2. Part 01 Introduction to BYJUs
Part 02 Industry Analysis
Part 03 Company Analysis
Part 04 Financial Analysis
CONTENTS

3. Introduction to BYJUs
01

4. Introduction to BYJUs
Think & Learn Pvt. Ltd is a company
established in 2008 by Byju
Raveendran. He has completed
Mechanical Engineering and scored 100
percentiles twice in the CAT exam.
Initially, he started BYJU's classes, just
like any other coaching center but his
classes become popular very soon. The
main focus of the company was the K-
12 Segment and was focused on
building a strong team of experts across
content, media, and technology to create
world-class learning content.

5. Journey of BYJUs
2005
Coaching Center
250 students to 15000 students
30th November, 2011
Incorporation
2015
Launched the App
2016
Became the first Asian company
to receive investment from Chan-
Zuckerberg Initiative
2017
Launched K-5 App for 4th and
5th grades
01
03
04
02
05
06

6. E-Learning Industry Analysis
02

7. Size of Industry
The online education market in India was valued at
$529 million in 2018 and is expected to reach $4888
million or $4.8 billion by 2024, expanding at a CAGR
of ~43.85% during the 2019-2024 period.
According to industry experts, the future of education
in India will depend on online courses. Currently half of
the population is actually under 25 years of age and
India is expected to be facing a shortage of 250 million
skilled workers by 2022. India is already the second-
largest market for E-Learning after the United States.

8. Segments of E-Learning Industry
K-12 Students
College Students
Job Seekers
Working Professionals
(Reskilling &
Certifications)

9. Company Analysis
03

10. Mission & Vision
BYJUs started creating systems and learning experiences which made
learning fun and easy. He made learning accessible, effective,
engaging, and personalized. It made learning contextual and visual and
not just theoretical. He leveraged technology and data science for a
truly personalized experience for students.
BYJU'S vision was to complete a learning experience that integrates
classes from the best of the teachers, assessments, and assignments
which are personalized for every student, along with in-depth analysis
and recommendations.

11. Customers
BYJU's reports to have 33 million
users overall, 2.2 million annual
paid subscribers, and an annual
retention rate of 85%. The target
segment of BYJU’s is K-12 and
the students preparing for
competitive exams such as IAS,
CAT, JEE, NEETS, etc.

12. Competitor Analysis
BUJU'S
72%
TOPPER
3%
VEDANTU
4%
MERITNATION
1%
KHAN
ACADEMY
19%
UNACADEMY
1%
EMBIBE
0%
Revenues
BUJU'S
TOPPER
VEDANTU
MERITNATION
KHAN ACADEMY
UNACADEMY
EMBIBE
The total market share
of the E-Learning
industry at the end of
2019 was $203 billion,
in which the
contribution of Think
& Learn Private Ltd.
(BYJU’S The Learning
App) was $5.4 billion.

13. 01 02 03 04
Strength Weakness Opportunities Threats
Market Reach
Unavailability
of the content
in different
languages
Availability
of skilled
candidates
Competition
effecting the
prices

14. Financial & Marketing Analysis
04

15. BYJU’S has secured nearly $785 million
funding from investors, including Sequoia
Capital India, Chan Zuckerberg Initiative
(CZI), Tencent, Sofina, Lightspeed Venture
Partners, Brussels-based family office
Verlinvest, development finance institution
IFC, Napsters Ventures, CPPIB, and
General Atlantic.
Financial Analysis

16. $25
$140
$165
$30
$500
$400
$0
$100
$200
$300
$400
$500
$600
2015 2016 2017 2018 2019 2020
FUNDING (MILLION $)
At present, the total
equity of BYJUs is
$1.4 Billion.

17. Operating Revenue Over INR 500 cr
EBITDA + 3,079.20 %
Net worth + 384.82 %
Debt/Equity Ratio 0.00
Return on Equity 16.49
Total Assets + 364.16 %
Fixed Assets + 90.33 %
Current Assets + 366.51 %
Current Liabilities + 144.34 %
Trade Receivables + 125.97 %
Trade Payables + 149.64 %
Current Ratio 16.99
Financial Changes in the
Balance Sheet

18. THANK YOU