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Touch Technology: MIS Case study

Case Study on Touch Technology which I have done as an assignment of my Management Information System (MIS) course

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Touch Technology: MIS Case study

  1. 1. New to the touch MIS Case Presentation Presented By Md. Shafiuzzaman BSSE 0322
  2. 2. Outline  Touch technology  Multi-touch  Problems of traditional keypad  Advantages of multi-touch  Companies benefited using multi-touch technology  Business value of multi-touch  Limitations of touch technology  Case study questions & answers
  3. 3. What is a touch screen?  An electronic visual display  Locates the coordinates of a user’s touch within display area  Works independently of what is being displayed on screen
  4. 4. When is it Applicable?  Allows users to interact directly with what is being displayed  Can be used without any intermediate device  Found in modern smartphones, video games, navigation systems, etc. . .
  5. 5. Brief History  1965 : Invented by E.A. Johnson for air traffic control  1971 : Brought into public domain by Elographics, Inc.  1983 : HP-150 (personal touch screen computer) by Hewlett-Packard  1993 : Apple’s Newton and IBM’s Simon  2002 : Microsoft’s Windows XP Tablet  2007 : Apple’s iPhone (Multi-touch)
  6. 6. Multi-touch  Recognize the presence of two or more points  Not new, Academic and commercial researchers have been working on multi-touch technology for years  Used in ATMs, airport kiosks etc.
  7. 7. What is ‘new’ to the touch?  New in mobile market • Introduced into the market through Apple’s iPhone (2007)  Replaces traditional keypads
  8. 8. Problems with traditional keypads  Complex UI with lots of menus and buttons  Need to remember the commands  Display must be used for single purpose at a time  Doesn’t support free hand applications  Less flexible  Difficult to adopt for new users  Not user friendly for old users  Not suitable for autistics
  9. 9. Motivation behind Apple’s multi-touch Control everything using only your fingers
  10. 10. Other companies adopted multi-touch  Microsoft  Dell  Google  HP
  11. 11. Windows Touch  Browse online newspapers  flick through photo albums  shuffle files and folders —using nothing but your fingers.
  12. 12. Dell Latitude XT tablet PC Helpful to people who can’t grasp a mouse
  13. 13. Android’s multi-touch  Native support for multi-touch
  14. 14. HP’s touch smart  Lets you use two fingers at once to manipulate images on the screen  Make on-screen gestures designating specific commands without using cursors or scroll bars  Casual computing (For example: Putting on music while preparing dinner)
  15. 15. Why is Multi-touch everywhere?  More versatile than single-touch interfaces  Allows to use one or more fingers to perform special gestures  Easier to remember than commands  Do not have to be learned  Display used as input device combine with GUI  Real-time interaction for users  Reduces buttons and menus ,making UI simpler  Improved flexibility of customization
  16. 16. Touch technology changes life  Helps an autistic  An easy-to-use computer for students in early grades  Ease of use for older User  Helpful to people who can’t grasp a mouse
  17. 17. Expected Fields  Customers might use touch to place orders with a retailer  Conduct virtual video service calls  Utilize social networking for business  Allows visitors to check out a virtual visitor’s Center  Video chats with remote workers through a built-in Webcam  Use microphone, access e-mail and the Internet, and manage contacts, calendar items, and photos Without using keyboard and mouse
  18. 18. The revolution touch screen brings  iPhone users in U.S. had grown at a rate of 159 percent in August 2009 compared to past year with 23.8 million users [1]  58 percent of touchscreen mobile devices are expected to contribute to the worldwide mobile devices sales by 2013 [2] 1. Report of Lipsman (2009) 2. Report of Pettey and Tudor (2010)
  19. 19. The revolution touch screen brings Market size of touch screen mobile phone  2010 : $4.58 billion  2011 : $6.09 billion  2012 : $9.65 billion Growth of touch screen mobile phone unit  2010 : 494 million units  2011 : 665 million units  2012 : 1.35 billion units
  20. 20. Limitations  not a realistic replacement for keyboard input  large display requirement  difficult to select small items  are not as accurate as traditional mouse and physical button-navigated applications  having a big bright screen and needing massive computing power to run this means a very low battery life  in direct sunlight it is much less effective and most of the time very difficult to read the screen  if a touchscreen devise were to crash the whole screen would be unresponsive, and because of the lack of buttons recovering it would be very difficult
  21. 21. Future of touch technology  It’s too early to know if the new multi-touch interface will ever be as popular as the mouse-driven graphical user interface  But till today it is showing the positive signs
  22. 22. CASE STUDY QUESTIONS What problems does multi-touch technology solve?  Helps people with disabilities  Replace the use of mouse and keyboard  Minimize complexity of UI
  23. 23. CASE STUDY QUESTIONS What are the advantages and disadvantages of a multi-touch interface? Advantages  Extremely good for object manipulations  More versatile than single-touch interfaces  Multi touch gestures are easier to remember than commands  Collaborative use
  24. 24. CASE STUDY QUESTIONS Disadvantages  Eyes on : Touch screen interfaces are nearly all “eyes on”. You cannot type by touch while your eyes are occupied elsewhere  Hands on : Handheld devices that rely on touch screens for input require two hands to operate: one to hold the device and the other to operate it.  Fingers on :Your finger is not transparent: the smaller the touch screen, the more you obscure what is being pointed at
  25. 25. CASE STUDY QUESTIONS Describe three business applications that would benefit from a multi-touch interface.  Reading digital material (e-books/ e-mail)  Customers might use touch to place orders with a retailer  Video chats with remote workers through a built-in Webcam
  26. 26. CASE STUDY QUESTIONS What management, organization, and technology issues must be addressed if you or your business was considering systems and computers with multi-touch interfaces?  Management : Cost, technology adoption, training, business objective  Organization : Structure and capability  Technology : Fast server, system ready for use, better serve, permanent hardware
  27. 27. Any Questions ?

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