this ppt is based on yahoo acquire banglore based bookpad company, makers of Docspad, a service aimed at developers looking to add document viewing, annotations and editing features within their own applications.
2. ACQUISITION
โข A transaction where one firms buys another firm
with the intent of more effectively using a core
competence by making the acquired firm a
subsidiary within its portfolio of business
โข It also known as a takeover or a buyout
โข It is the buying of one company by another.
โข In acquisition two companies are combine together
to form a new company altogether.
โข Example: Company A+ Company B= Company A.
3. ACQUISITION:WHY & WHY NOT
3
i. Increased market
share.
ii. Increased speed to
market
iii. Lower risk comparing
to develop new
products.
iv. Increased
diversification
v. Avoid excessive
competition
i. Inadequate
valuation of target.
ii. Inability to achieve
synergy.
iii. Finance by taking
huge debt.
WHY IS IMPORTANT PROBLEM WITH ACUIQISITION
5. What is Yahoo?
Company Overview:
โข โThe worldโs largest global online network of integrated
servicesโ
โข Achieved -21 million local/ regional users in the U.S. &
90 million globally
โข Trade info - โyou give me and Iโll give youโ
โข Founded by David Filo and Jerry Yang in 1994
โข Initially called "Jerry and David's Guide to the World Wide
Web,โ
โข Yahoo stands for "Yet Another Hierarchical Officious Oracleโ
โข Now, it would inspire people to produce a positive impact
on their communities
6. Competitors:
โข Google through iGoogle
โข MSM through Bing
โข AOL
Segmentation and Target Audience:
โข Yahoo is for all internet users; for all ages.
โข However, the company knows how to segment people
according to their geographic areas
โข Example: Yahoo! Maktoub for people in the ME and Arab
world
7. โข Function: Is to search for information on other websites.
(mainly a search engine)
โข Status: it gives out passive information where the
website doesnโt allow people to interact while using it.
The website is sometimes interactive when viewers
comment by sending e-mails or uploading comments
โข Served Market: Yahoo works as a B2B and B2C
website as it works for both viewers either customers or
companies
โข Market Coverage: The website is an international
website that provides services for all viewers all over the
world
โข Entity Type: Yahoo is a sole proprietor that works
individually without having a partner
8. โข Yahoo has provided Yahoo Safely in the Middle East through
the website โYahoo oasis of safety" (http://esafe.yahoo.com/)
โข The website works on educating Arabic native speaking
children
โข Andy Abbar, Chairman of the management and marketing of
products in Yahoo Maktoob, said that he is pleased to support
โInternet Security" where it helps in bringing the attention of
people in the Middle East where families are not fully aware of
the safety of the Internet (Clark, 2011)
9. BookPad
โข Bookpad is a start up that is not even one one year old. This was
founded by three IIT-Guwahati passouts.
This start up has been acquired by Yahoo.
โข The actual deal value $15 Million i.e Rs. 90 crore.
Bookpad's founders are Aditya Bandi, Niketh Sabbineni and Ashwik
Battu who have graduated from IIT-Guwahati.
โข Yahoo's aim to buy this startup is its enterprise product DocsPad,
which allows users to view any document (like PDF, Word,
PowerPoint), as also edit and annotate it, within a website or app.
10. Continued
โข This App works across devices,
โข Yahoo can embed this as a service in many of its
programs.
โข It does looks like a rival product to Google Drive, and
with Billions of Documents uploaded on cloud each year,
the prospects for this product are quite great.
11. YAHOO ACQUIRES BOOKPAD
โข Deals worth rupees 50 crore
โข flagship product,- Docspad, is targeted at app developers
โข who wish to make document viewing and editing.
โข files in real time, without having to download the file and access it in
a separate application.
โข When a user uploads a document, the client's website
communicates with Docspad's server, which converts that
document into HTML 5 and enables users to preview and make
edits.
12. Continued
โข Bookpad itself is a young company, founded in 2013,
โข Supported early on by NASSCOM and Microsoft
Ventures Accelerator,
โข Docspad is the one of product of Bookpad,
โข Bookpad's six employees will join Yahoo's engineering
team in Bangalore,
.