3. 3
Overview of ABC company
Industry
Founded
Founder
Headquarters
Type of
business entity
Number of
locations
Area served
Revenue
Information technology
1930; 87 years ago
Mr. XXX (founder of ABC Company in 1930)
New York, United States
Incorporated partnership
100 offices
All sovereign nations
$6 billion (2015)
4. 4
Typical career path in the consulting industry
Brief description
Pre-MBA entry level position
Generalist roleBusiness Analyst or Associate2-3 years
Post MBA entry level position
Mainly generalistConsultant Associate2 years
Main middle management function in consulting
Expertise building
Project Leader or Engagement
Manager
2 years
Pre-partner position
Function and/or industry expertise building
Manager or Associate Partner –
VP or Project Director
2-3 years
Leadership position
Office or practice leadershipPartner or Principal or Director3+ years
6. 6
One year strategic business plan
Jan
Feb
Mar
Apr
May
Jun
July
Aug
Sep
Oct
Nov
Dec
Executive Summary: The Executive Summary of
your strategic plan should be completed last, and
this section merely summarizes each of the other
sections of your plan
Elevator Pitch: An elevator pitch is a brief
description of your business. Your elevator
pitch is included in your strategic plan since
it’s key to your business’ success
Company Mission Statement: Your company mission statement explains what
your business is trying to achieve. Your mission statement guides employees to
make the right decisions; decisions that are in line with helping the company
achieve its mission.
SWOT: Strengths, Weaknesses, Opportunities and Threats – it is to help you determine the
best opportunities to pursue to achieve your growth goals.
Goals: Setting and
achieving goals is
the hallmark of
successful
companies and is a
critical element of
your strategic plan
Key Performance Indicators (KPIs): Great
businesses understand their metrics and
KPIs. By tracking your KPIs, you know
exactly how your business is performing and
can adjust as needed
Target Customers: You will identify the wants and
needs of each of your target customer groups. This is
important in focusing your marketing efforts and getting
a higher return on investment on your advertising
expenditures
Industry Analysis: Your industry analysis doesn’t have to be a comprehensive
report on what’s going on in your market. However, you should conduct an
analysis to ensure the market size is growing
Competitive Analysis
& Advantage: It is to
defining who your key
competitors are, you
should list their
strengths &
weaknesses
Marketing Plan: Develop a
comprehensive marketing plan
describing how you will attract
prospects, convert them to paying
customers and maximize your
lifetime customer value
Operations Plan:
It helps you transform
your goals and
opportunities into reality!
Team: The team section of your strategic plan
ensures you have the human resources to execute
on the opportunities you’ve identified and to achieve
the goals you established in section 5 of your plan
9. 9
Hierarchy chart of an educational institution
Associates
Store in-
charge
Accountant /
cashier
Receptionist
Trustees
Principal
Academic
Dean
Vice Principal
Primary
in-charge
Subject HOD
Pre-primary
in-charge
Campus in-charge /
admin officer
Subject faculty
Primary
teachers
Pre-primary
teachers
Administrative staff
10. 10
Hierarchy chart of a company
President
IT services
Vice President, IT services
IT technologies Proactive services Project management Client CIO
Help desk consultant
Help desk services
IT support managerIT support manager
Proactive services
manager
Director of IT
technologies
Support specialist
Project team
(Implementers)
Proactive services
team
Senior Support
Specialist (SS)
IT consultantIT solutions architect
11. 11
Population of countries of the European Union
16.6
12.8
12.3
11.9
9
7.7
29.7
Germany
France
United Kingdom
Italy
Spain
Poland
All other countries
(21)
Percentage
12. 12
Olympic Medals of all times (till 2012 Olympics)
280
120
215
270
300
660
260
140
210
270
320
760
200
200
205
230
390
950
0 200 400 600 800 1000
Italy
China
France
Great Britain
Soviet Union
USA
Gold Silver Bronze
17. 17
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