Government and commercial sites have some key differences in acquisition, forms, and tracking outcomes. Government sites are less focused on acquisition and do not market services at the individual property level. Their forms can be much longer, with over 100 fields to ensure accuracy for benefit claims. Outcomes are often determined offline, making it hard to track the full online journey. However, they also share similarities in using agile processes, relying on developers to implement code, and sometimes needing to challenge other experts to get the right analytics focus.