Slides from my talk at Multi Channel Conference 14. Talk is about 5 best practices to align content and speed to create a fast user experience, and continue to keep it aligned for every release
23. 0
25
50
75
100
1 2 3 4 5
Slow Average Fast
%ofrespondentsthatratedtheactualwebsitespeed
Design score (1=bad - 5=beautiful)
Over 60% of people that experienced a slow website ranked
design 2 points lower compared to a fast experience
30. Task completion has positive impact
Always compared to past experiences
Experience vs. surfing online....
31. Task completion has positive impact
Slow downs have more impact
Always compared to past experiences
Experience vs. surfing online....
32. 15-20% worse than reality
Task completion has positive impact
Slow downs have more impact
Always compared to past experiences
Experience vs. surfing online....
69. 1
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Let’s conversate...
70. 1
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Let’s conversate...
71. 1
3
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Let’s conversate...
Mmm, shall I click away?
72. 10
1
3
0,3
Instantaneous: I like it!
Interaction: Let’s conversate...
Mmm, shall I click away?
Only if the task/content is relevant
0 Source: Jakob Nielsen
77. Some metrics to target for:*
Perception
Actionable
Flow
Time to first paint 0.5 - 1 sec.
Time to interact: 1-3 sec
Variation < 20% between pages
* For mobile the target is “screen actionable in 1 sec.”
80. Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
81. 51%
36%
12%
Launch Mobile App Ask Google Visit mobile website
N = 1449
Research performed by Bol.com, presented at MIE2014: Bit.ly/MW-MIE13
How to start your mobile journey?
84. 34% of all consumers use the device that’s
closest to them when looking for information
Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
85. 34% of all consumers use the device that’s
closest to them when looking for information
Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
Over 79% of users prefer a full version of the
website on tablet
105. Purchasing a book,
must be completed (speed),
where every page loads under 3 sec.,
from any location in the Netherlands,
for 90% of all users,
every day between 6am and 12pm,
using IE9 and higher,
Customer journey
Metric: Speed
Target: Sec
User scenario
User locations
Percentile
Service Window
measured with Real User Monitoring. Monitoring type
Read more: Metrics 101, Velocityconf 2010
111. Application Delivery Chain
INTERNET CUSTOMERS
Third-party/
Cloud Services
Content
Delivery
Networks
Local
ISP
Mobile
Carriers
Major
ISP
INTERNAL USERS(CLOUD) DATA CENTER
Storage DB Servers Web Servers
App
Servers
Middleware
ServersMainframe
Load
Balancers
Network
125. Ultimately, Real User Monitoring shows you how many
users are affected by bad performance...
(best used for capacity management and conversion optimization)
130. 5 best practices for a fast user experience
1. Understand your customer
131. 5 best practices for a fast user experience
1. Understand your customer
2. Prioritize content
132. 5 best practices for a fast user experience
1. Understand your customer
2. Prioritize content
3. Deliver fast
133. 5 best practices for a fast user experience
1. Understand your customer
2. Prioritize content
3. Deliver fast
4. When mobile, design from the ground up
134. 5 best practices for a fast user experience
1. Understand your customer
2. Prioritize content
3. Deliver fast
4. When mobile, design from the ground up
5. Design to be measurable