MediaCo Marketing Pte Ltd presenation from The Internet Show 2010 in Singapore, delivered by Ken Mcewan. Covers the key points in developing an SEO strategy, the components of SEO along with how to leverage Social Media as a link building source

1. Slide Title

2. Optimizing your search engine rankings for increased traffic, leads and business. Ken Mcewan Director: MediaCo

3. Be Strategic

4. Overview Why Search Engine Optimization What is Search Engine Optimization The SEO process Strategy Keyphrase research Competitor analysis On site On page Off site Latest Search Signals Leveraging social media Going Local A few tips for quick wins

5. Why Search Engine Optimization Singapore is the most wired nation in the world, with 102.1% household broadband penetration. Asia Digital Marketing Association 80% of Singaporeans have shopped online. The NeilsenCompany Over 200 million online searches a month, 2009. Comscore Google: 80%, Yahoo: 15%, Bing: 2%. Hitwise, Feb 2010

6. What is Search Engine Optimization

7. SEO Strategy New Site No Authority 80% - Off Site Links - votes 20/80 EstablishedSite Some search visibility Some inbound links 50% - Onsite 50% - Offsite Large Authority Site Number of years old Significant number of pages High number of inbound Links 80% - Onsite Code, Duplicate, On Page 80/20

8. Keyphrase Research Identify search terms Relevant to your offering Used by searchers Convert on your site Evaluate current status and competitiveness – quick wins

11. Competitor Analysis

12. SEO components KEYPHRASES COMPETITORS ON SITE Internal inks Deep inks OFF SITE ON PAGE Link text

14. Repetition, Repetition, Repetition, Repetition ……does not work …does not work …does not work

15. Synonyms Related Phrases

16. Page Title

18. Single topic per page

19. Short, focused paragraphs

20. Thematic sections/content channelsEvery page is a potential entry point

22. Sub-headings.

23. Bullets.

24. Emphasis.

25. Highlighting.

26. Links.Use as appropriate to capture visitors attention < 10 seconds...

27. On Site Frames Content to code ratio Directory/filenames Duplication/similarity Flash AJAX Robots .txt Javascript XML Sitemap Internal inks Deep inks OFF SITE ON PAGE Link text

28. Site Analysis

29. Data, Data, Data

30. Impact of Architecture

31. Off Site Optimization ON SITE Internal inks Deep inks RSS Syndication Web Links Social Bookmarking Online Press Releases ON PAGE Link text Embedded Video Blog engagement Social Networks Article Marketing Directory links

32. Off Site Optimization

33. Leveraging Social Media

34. Leveraging Social Media

35. Leveraging Social Media

36. Social Brand Sites

37. Going Local Advantages Highly targeted searches. Quick win in terms of obtaining ranking. International as well as local.

38. The opportunity Sun Tzu – The Art of War