6. fonts
the type of font you choose tells a visual story of style
and tone ranging from modern to traditional to fun
classy | bodoni
modern |
futura (sans serif)
traditional | times new roman (serif)
compact | tungsten
FUN | STENCIL
7. font
variables
font selection isn’t the only way to create visual effects
with text. small manipulations can make distinctions
between your copy.
9. all caps can make a statement seem official. all caps can
make a statement seem official. all caps can make a
statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. ALL CAPS CAN MAKE A STATEMENT. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
11. color
color is the quickest way to attract the eye but
also create harmony, balance and emotion to any
element in view.
12. use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
18. you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
21. use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
22. YOU CAN CREATE
TEMPORARY
GUIDES WITHIN
YOUR SLIDES BY
DRAGGING THE
SIDES OF THE SLIDE
LEVERAGE THE
RULERS TO BREAK
THE SLIDE UP INTO
MEASURED
PORTIONS WITH
GUIDE LINES.
THIS WILL HELP YOU
CREATE AN INVISIBLE
COMPOSITION ,
BALANCE, AND
ORDER TO YOUR
SLIDES
THE VIEWER WILL
UNCONSCIOUSLY
RECOGNIZE THE
ORDER IN THE
SEEMINGLY CHAOTIC
SLIDE
29. USE THEM AS CONTAINERS
MICHELLE PHAN
TWITTER
Instantly connect
to what's most
important to you.
Follow your friends,
experts, favorite
celebrities, and
breaking news.
As one of the early adopters
of YouTube, Phan established
an early presence on the site
and has since become the
most subscribed beauty
channel. She uses voiceovers
in her tutorials, offering
detailed and visually
compelling instruction on
everything from movie- and
music-inspired looks to
everyday tips and tricks.
30. USE THEM AS DESIGN
ELEMENTS
A SIMPLE TRIANGLE
AND A LINE
CAN TRANSFORM A
SLIDE LAYOUT
INTO SOMETHING
WELL DESIGNED
40. RADIO
Radio is the wireless transmission of signals through free
space by electromagnetic radiation of a frequency
significantly below that of visible light, in the radio frequency
range, from about 30 kHz to 300 GHz.[1] These waves are
called radio waves. Electromagnetic radiation travels by
means of oscillating electromagnetic fields that pass through
the air and the vacuum of space.
41. TELEVISION
Television (TV) is a telecommunication medium for
transmitting and receiving moving images that can be
monochrome (black-and-white) or colored, with or without
accompanying sound. "Television" may also refer specifically
to a television set, television program, or television
transmission.
42. 2
#
RULES OF SOCIAL
ENGAGEMENT
The clue is in the name
… social media. Your
first instinct might be to
tweet about your book,
but what good does
this do?
These days, we buy
from those we trust.
This takes time to
develop, so engage first
and sell second.
43.
44. OUR POV: NATIVE CONTENT
WHO IS THE BEST
DISTRIBUTION
PARTNER?