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Framework                     Communicate                        Critical                     understanding               ...
New European Approach
Phases1. Starting point 60’s/70’s:Critical resistence// reformistassimilation2. Educationalcommunication (80’s/90’s):Media...
From 2000 to 2012 the most competitiveworking and information economy in the world?
Europe: Creating conditions to Media Literacy Policy   1999    Safer  Internet    2003  eLearning/  Promotingdigital liter...
1999: Safer Interneta) the need to concentrate   efforts in new media and   Internet as the most   common environment for ...
2006: Media Literacy Programmea) the possibility of developing new   media skills that allow the   autonomy of individuals...
2006 Media literacy definition [CRITICAL APPROACH] “Media literacy may be defined as the ability to access,analyse and ev...
New Values on Media Literacy[PARTICIPATION]       [Sustaining Democracy]                      [Online content][COMMUNICATE...
2006       Recommendations for the protection of            minors and human dignity                   Media literacy prop...
2007A European approach to media literacy in the            digital environment           Communication Commission        ...
2008The new Audiovisual Media Services Directive                  (AVMS)   Obligation for the Commission to  measure level...
A new pardigm                    [MEDIA PRODUCTION]  [COMMUNICATING]               [MEDIA EDUCATION][SUSTAINING DEMORACY] ...
Criteria         Indicators and Tools    Assessment      (Evaluation)Policy         Best         Participation            ...
Holistic approach to Media                                Literacy                                                        ...
New horizons• From Digital Literacy to Media Literacy• From Protection to Promotion• From Productive (digital skills) to  ...
Introduction        Project        Overview                   23
Introduction                  To provide policy recommendations                 at both national and European levels.     ...
SCIENTIFIC APPROACH                      2004                      Promoting Digital                      Literacy SCIENTI...
WELCOME2009                             One of the recommendations was:Study on AssessmentCriteria for Media              ...
IntroductionComparative             Analysis of ME,       Analysis of media    Identifying          Identifying how toanal...
9th of November, 2012     Conclusions and following     steps     EMEDUS Project                                 28
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M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero
M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero
M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero
M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero
M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero
M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero
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M&L 2012 - The Emedus European Media Literacy Education Study - by José Manuel Pérez Tornero

  1. 1. Framework Communicate Critical understanding UseMedia avalaibility Environmental factors
  2. 2. New European Approach
  3. 3. Phases1. Starting point 60’s/70’s:Critical resistence// reformistassimilation2. Educationalcommunication (80’s/90’s):Media education// TVeducation/ Risks andprotection3. Digital Paradigm: networksociety/ Promotion/ Creativity/Policy
  4. 4. From 2000 to 2012 the most competitiveworking and information economy in the world?
  5. 5. Europe: Creating conditions to Media Literacy Policy 1999 Safer Internet 2003 eLearning/ Promotingdigital literacy Program 2007 2009 2011-2006 Study on Media Literacy Media media for digital Audiovisual MediaLiteracy literacy environment Media literacyProgram trends in Communication Service Indicators Europe Directive
  6. 6. 1999: Safer Interneta) the need to concentrate efforts in new media and Internet as the most common environment for children.b) Strengthening risk prevention strategies and protection from the media.
  7. 7. 2006: Media Literacy Programmea) the possibility of developing new media skills that allow the autonomy of individuals in the media environment,b) developing their critical skills and the ability to develop their creative and social competences with the media (and beyond the media).
  8. 8. 2006 Media literacy definition [CRITICAL APPROACH] “Media literacy may be defined as the ability to access,analyse and evaluate the power of images, sounds and messages which we are nowconfronted with on a daily basis and are an important part of our contemporary culture,as well as [COMMUNICATE] to communicate competently in media available on a personal basis. Media literacy relates to all media, including television and film, radio and recordedmusic, print media, the internet and other new digital communication technologies. [AWARENESS] The aim of media literacy is to increase awareness of the many formsof media messages encountered in our everyday lives. It should help citizens recognisehow the media filter their perceptions and beliefs, shape popular culture and influencepersonal choices. It should empower them with critical thinking and creative problem-solving skills to make them judicious consumers and producers of information. [PARTICIPATION] Media education is part of the basic entitlement of every citizen, inevery country in the world, to freedom of expression and the right to information and it isinstrumental in building and sustaining democracy”.
  9. 9. New Values on Media Literacy[PARTICIPATION] [Sustaining Democracy] [Online content][COMMUNICATE] [Informed choices][CREATIVITY] [Copyrights use][MEDIA PRODUCTION] [Film heritage European films][AWARENESS] [Digital and audiovisual media] [All media][CRITICAL APPROACH] [Search engines][BETTER USE] [self and co-regulatory systems] [Transparency]
  10. 10. 2006 Recommendations for the protection of minors and human dignity Media literacy proposals Commission Communication Public interest on media regulation Focus: Teachers training on media literacy Media literacy curricula Fostering media education (children and parents) Campaigns on Internet media literacy
  11. 11. 2007A European approach to media literacy in the digital environment Communication Commission Focus:  Media literacy for commercial communication  Media Literacy for audiovisual works  Media literacy for digital environment (online)
  12. 12. 2008The new Audiovisual Media Services Directive (AVMS) Obligation for the Commission to measure levels of media literacy in all the Member States
  13. 13. A new pardigm [MEDIA PRODUCTION] [COMMUNICATING] [MEDIA EDUCATION][SUSTAINING DEMORACY] [PARTICIPATION]
  14. 14. Criteria Indicators and Tools Assessment (Evaluation)Policy Best Participation practices
  15. 15. Holistic approach to Media Literacy Intercultural Teaching dialogue ethics and Democracy values Right of information Freedom of expression Family education Interaction with the Regulatory media authorities Formal education Informal Participation in the Professional education public sphere Values Participation and active citizenship Media education Solving problems Media Literacy Reading and writing literacy Personal Audiovisual literacy autonomy Digital literacy Critical Critical and creative abilities thinking and skillsAccess Creative and production skills Analysis Semiotic and cultural Technical skills Informed skills Evaluation selection Communicative skills
  16. 16. New horizons• From Digital Literacy to Media Literacy• From Protection to Promotion• From Productive (digital skills) to Interpretative (critical thinking)• From Economic to Cultural• From formal education to lifelong learning
  17. 17. Introduction Project Overview 23
  18. 18. Introduction To provide policy recommendations at both national and European levels. To support educational policies in order to foster media education and lifelong learning devélopment. Non- Formal Informal formal Disadvantaged education education groups education Media Education Lifelong Learning 27 EU states 24
  19. 19. SCIENTIFIC APPROACH 2004 Promoting Digital Literacy SCIENTIFIC 2007 BACKGROUND Current trends and PREVIOUS approaches to media STUDIES literacy in Europe 2009 Study on Assessment Criteria for Media Literacy Levels 2010 Testing and refining criteria to assess media literacy levels in Europe 25
  20. 20. WELCOME2009 One of the recommendations was:Study on AssessmentCriteria for Media Media EducationLiteracy Levels Authorities should introduce dedicated curricula to develop media literacy competences. As a consequence, education authorities should implement student assessments of media competence; Authorities should dedicate resources to the training of educators in media literacy; and also the promotion of the evaluation of educators’ media competence; General evaluation measures and a new system of accreditation in media literacy competence are needed at all levels; PREVIOUS STUDIES Vocational and occupational training should include media-training and media education. 26
  21. 21. IntroductionComparative Analysis of ME, Analysis of media Identifying Identifying how toanalysis of inclusion teachers’ resources, with European-wide achieve socialof media education resources, skills special attention platforms for inclusion throughin national curricula and competences to minorities effective network ME best practicesacross the EU27 and cooperation LL national teachers’ teaching media instruments curricula skills resources resources to measure ME skills Non- Disadvantatge Formal Informal formal d groups education education education Media Education Lifelong Learning 27 EU states 27
  22. 22. 9th of November, 2012 Conclusions and following steps EMEDUS Project 28
  23. 23. 29
  24. 24. 30

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