How to win the zero moment of truth marketing strategies (Zmot infographic)

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Media-Mosaic presents new ZMOT Infographic which explains - marketers challenges owing to the constantly changing technology and digital media landscape. Every marketer comes face to face with various challenges – even though, they generally share similar goals. Most marketers are stuck on lead generation; while others find it troublesome converting leads into customers.

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How to win the zero moment of truth marketing strategies (Zmot infographic)

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Confusion is when everyone can sense something is happening though no one canmake sense of what is happening. On web, one willfind endless commentariessurrounding and augmenting this confusion. So where doesthe clutter end andmessage emerge. With this “ZMOT Thought‐Paper” I amjuxtaposing the currently visible piecesto give you a broad sense ofthe emergingmarketing landscape with special emphasis on searchmarketing. Whoever needsto be “Firstto Future”will have to startlooking beyond the horizon to anticipate “down the road scenery”. So in this attemptto presage the future, perforce, I will be painting the scenery with broad brush strokes.We willfill in the fine details, with time, asthey becomemore visible

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