4. 1. Monitoring Google Search Results:
By monitoring your search results, you can create
a baseline for terms that matter to you and your
business, starting with your name, company
name, and extending to category name.
In this way you can come to know how many
relevant results are there and how many negative
results are there for you.
5. 2. Develop Digital Profiles:
Your goal is to 'own’ as many first page search results
as possible for your name and/or your company’s
name with content you’ve created or positively
influenced.
Here are some Social Media Profiles to consider:
1. Linkedin
2. Twitter
3. Facebook
4. Google Plus
6. 3. Evaluate Your Website:
Analyse your website content & Meta data and check
whether these are relevant to your products or
services.
7. These points are the most effective
option for regaining and maintaining
control over your online image and
search results.