There was once a time when workplace learning was uninspiring and involved nothing more than a classroom, an instructor, and a heavy binder of content. An evolution in how training is created and delivered is changing all that. By offering a more impactful learning experience, companies embracing the enterprise YouTube for e-learning are benefitting from a collaborative, engaged, and educated workforce. Best of all, these companies are seeing an immediate impact on their bottom line.

2. T
here was once a time when workplace learning was
uninspiring and involved nothing more than a class-
room, an instructor, and a heavy binder of content.
An evolution in how training is created and delivered is
changing all that.
Advances in mobile and cloud technology, fueled by the
influx of a tech savvy hyper-connected generation, is
creating a demand for interactive and innovative approaches
to workplace learning. This has opened the door to powerful
e-learning technologies, like enterprise video platforms, a.k.a.
enterprise YouTubes, that enable on-demand and live video,
which are helping transfer knowledge and skills in the work-
place through video, rather than traditional in-person training.
By offering a more impactful learning experience, companies
embracing the enterprise YouTube for e-learning are benefit-
ting from a collaborative, engaged, and educated workforce.
Best of all, these companies are seeing an immediate impact
on their bottom line without having to wait long for a return
on investment.
By offering a
more impactful
learning experience,
companies
embracing the
enterprise YouTube
for e-learning are
benefitting from a
collaborative, engaged,
and educated
workforce.
Powering E-Learning with the Enterprise YouTube | 2

3. It’s not continuous
Traditional learning methods as-
sume employees are trained once,
or infrequently. This may work for
certain situations, but in many
circumstances it fails to protect
a company. To survive and grow,
companies must continually de-
velop and train in-house talent.
Learning is a long-term strategy,
not a one-time event.
It fails to recognize
different learning styles
Traditional workplace learning
assumes we all learn the same
way. For example, a heavy bind-
er full of notes and instructions
may work well if you learn best by
reading, but not if you are an audi-
tory learner. Also, if your training
consists of hours of lectures, it
does not accommodate a kines-
thetic, or active, learner.
It doesn’t accommodate
remote workers
Employees may be remote for
several reasons: They may work
from home, either periodically or
permanently or they may travel
extensively for their job, and
work from hotels and/or cafes.
And lastly, a remote worker can
include employees whose jobs
don’t require the traditional of-
fice environment--like employees
on the floor of a manufacturing
plant, workers on offshore oil rigs,
or sales professionals out in the
field. All of these employees re-
quire training, yet the traditional
classroom setting presumes that
everyone is present in a class-
room at the same time, learning
at the same pace.
There are no playback
opportunities
Another weakness of the tradi-
tional learning environment is a
lack of asynchronous learning op-
portunities. Making on-demand
content available has proven to
be useful in almost every learn-
ing scenario. If an employee is
out sick, or unable to attend for
other reasons, they’ve now lost
that specific training opportunity.
Workers who have difficulty un-
derstanding the language of the
original session may struggle to
comprehend the material during
the live presentation and want ad-
ditional time to absorb the train-
ing. Also, new employees that are
already overwhelmed with infor-
mation may not retain parts of
a presentation and fail to retain
knowledge that could make their
transitions easier.
The Impact of Video on
Workplace Learning
Many companies have begun
gravitating from static, class-
room-training model to an inter-
active, technology driven learn-
ing environment. According to
the 2013 report from Bersin by
Deloitte “Using Video to Impact
Learning Initiatives—Video Learn-
ing 2013”, 51% of companies
surveyed decided to incorporate
video learning because it en-
hanced their efforts in encour-
aging knowledge sharing among
various learning constituencies.
When companies were asked the
previous year to rate the busi-
ness drivers that influenced their
decisions to use video in learn-
ing, 78% built their business case
on the transition from classroom
training to on-demand learning
using video.
The Failure of
Traditional Learning
Environments
For many years the traditional approach to learning in the workplace
was to remove employees from their typical daily work activities and
put them in a training room.
The ‘classroom’ environment allowed participants to learn together with
their colleagues in the presence of an instructor. Unfortunately there
were many disadvantages with this type of learning:
Powering E-Learning with the Enterprise YouTube | 3

4. T
here are many false assumptions that training only applies to certain scenarios, compa-
nies of particular size, or specific industries. Yet, if we look closely, learning impacts every
corner of a business. It’s also evident the role that video can play.
Onboarding - From education on corporate policies and procedures to business strategy and
product specifics, employees are inundated with new information in their first few weeks on the
job. Video simplifies onboarding by allowing employees to easily access content and review it
at their own pace. Video also gives new employees the chance to learn about corporate culture,
while helping them to familiarize themselves with other colleagues.
Customer Experience - Educating employees about customer service standards has a direct ef-
fect on a company’s bottom line. This is why many companies are using video to conduct learn-
ing modules aimed at improving customer relations.
Product Knowledge - Product enhancements and releases are happening faster than ever before.
This means employees need to be updated at a quicker pace. The logistical challenges associat-
ed with gathering large groups and booking meeting rooms limits overall company agility and re-
sponsiveness, but video makes knowledge sharing easy because it’s flexible and instantaneous.
Diversity, Ethics, and HR Policies - It’s critical that companies and employees are educated on
topics of diversity, harassment, HR, and other potentially sensitive issues in the workplace. Creat-
ing a video library on these policies means important content is easily discoverable and acces-
sible.
Leadership and Supervisory Skills - To become successful managers, employees must develop
and learn effective leadership skills. They also need education on performance management
best practices, employee conflicts, and potential termination scenarios. Using video to educate
managers means less time spent away from their job and more time spent properly managing
others.
Safety and Emergency - Employees must be aware of safety risks and how to handle a potential
crisis. This can include knowledge on policies pertaining to fire safety, security-related issues,
and general crisis communication responses. Having this content in a format like video makes it
easily accessible on tablet or smartphone, and increases the likelihood that employees will retain
the necessary knowledge.
Types of Workplace Training That Can be
Improved With Video
Why Learning Through
Video Appeals to
Today’s Employee
A
s of 2015, Generation Y, often referred
to as Millennials, is the largest gener-
ation in the workforce. Born between
1980 and 1992, this group relies on video to
stay updated on current events, interact with
their peers and acquire knowledge. Genera-
tion Y grew up in a tech infused environment
where video was integrated into learning
and they expect it to be a prominent compo-
nent of communications and training in the
workplace.
As this group continues to reshape the cor-
porate tech landscape, companies must
adapt their internal learning programs so
employees can attend training on their own
schedules, from any location. According to a
2012 study commissioned by Time Inc., Mil-
lennials switch media types 27 times every
non-working hour.
Regardless of the age of your employees,
your training strategy must be mobile-friend-
ly. A study by Cisco revealed that 66% of
people expect IT to allow use of any device
to access workplace networks anytime and
anywhere. 66% also admitted they would be
willing to take a job with less pay but more
flexibility in device usage, access to social
media and mobility, instead of a higher-pay-
ing job that was less flexible.
Powering E-Learning with the Enterprise YouTube | 4

5. Live Training Webcasts
One of the most effective methods of e-learning is through the use of live webcasts. Companies
can conduct instantaneous training to employees, no matter where they are located. And be-
cause they occur in real-time with interaction from an instructor, webcasts still have the collab-
orative benefits of a classroom – chat, Q&A and surveys. The enterprise YouTube allows orga-
nizations to auto-archive these live training webcasts and make them available in playlists, on a
training channel or inside already established learning environments such as SharePoint or Jive.
Improved Learning Retention
Much of the success of our learning programs is measured by how well information is retained
by the employee. Due to its interactive nature, many studies have shown that that knowledge
retention from video training is 50% to 60%, as opposed to 10% to 15% with traditional printed
training materials.
Flipping a Classroom with Video
E-learning is also paving the way for different learning models, including the ‘flipped classroom’.
No more passive listening while an instructor delivers content. Instead instruction happens out-
side the classroom, and mostly through online video. This model facilitates continuous collabo-
ration and engagement far beyond the classroom.
Paving the Way for E-Learning
with the Enterprise YouTube:
While a traditional classroom approach is still common, many organizations
are transitioning away from this model, and have begun incorporating video
into their training environments. Here is why it works:
Powering E-Learning with the Enterprise YouTube | 5

6. Searchability
The easy searchability of video across descriptions and tags further increases the ROI of training
content by making it easily discoverable without the need to recreate training programs. Multi-lan-
guage caption and transcript features available with an enterprise YouTube also extend the ben-
efits of e-learning programs. Accessibility is instantly increased for anyone who may not be fluent
in the language of the original course, as well as anyone who is unable to hear the audio, including
workers in loud environments. Searchable transcripts give employees the ability to perform que-
ries for specific pieces of dialogue and immediately be taken to that exact moment in the training.
Analytics
The enterprise YouTube offers in-depth analytics in real-time that allow organizations to track
employee attendance, engagement and interaction. Managers are given the tools to auto-gen-
erate certificates when classes are completed, and integrations with Salesforce and other
CRMs enables easy tracking of employee progress. Analytics data can be viewed inside the
platform, exported or passed back to a Learning Management System (LMS).
Repository for WebEx Recordings
If your organization is leveraging WebEx Meeting Center, Event Center, Sales Center, Support
Center or Training Center your organization can create a central and searchable repository
for your web conferences, online meetings and videoconferences. WebEx files and Network-
Based Recordings (NBR) can be directly uploaded from inside the enterprise YouTube to be
managed, tagged and shared for viewing on desktop, tablet or smartphone.
Learning Management Systems Integrations
Make your training future-ready by integrating social and mobile video into your Learning Man-
agement. Allow employees to leverage everyday devices to make learning an easy and inter-
esting process with content that can be viewed on iOS, Android or Windows. Employees can
rate and share learning and development content, while continuing to acquire and exchange
additional knowledge over the LMS at their convenience.
Reduced Training Costs
Finally, the largest benefit of an e-learning model is the reduction of costs and subsequent
increased ROI. An enterprise YouTube removes the costs associated with bringing in instruc-
tors and employees from different locations and provides companies with the tools to create
programs for learners to access anywhere or anytime.
Powering E-Learning with the Enterprise YouTube | 6

7. Conclusion
Maintaining an equipped and highly
trained staff is essential to not only sur-
vive as a business, but to attract and
retain employees. And while workplace
training has been happening for de-
cades, we’ve failed at providing learning
environments that are conducive to en-
gagement and collaboration.
By integrating interactive and engaging
video into your organization’s e-learning
strategy you will have the ability to reach
large audiences in any location, while
providing collaborative learning experi-
ences. Enterprise YouTubes enable live
and on-demand video to be created and
viewed inside Learning Management
Systems such as Cornerstone OnDe-
mand, Saba, and SuccessFactors.
Powering E-Learning with the Enterprise YouTube | 7

8. Learn how MediaPlatform can help you
enhance your e-learning environment:
MediaPlatform, Inc. is the leading enterprise YouTube enabling video and webcasting to power e-learning at companies that include Abbott Laboratories, Ericsson, EY,
General Motors and Facebook. MediaPlatform gives training professionals the tools to create rich interactive video presentations and deliver them as part of a complete
video learning platform. Easily create a custom training video portal where employees can view on-demand or live courses on any browser or mobile device.
www.mediaplatform.com
Powering E-Learning with the Enterprise YouTube | 8
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