The document provides an overview of a cause marketing campaign to raise awareness and funds to end hunger. It discusses the framework, exploration, application and best practices for the campaign. It then outlines the objectives, strategy, activities, metrics and lessons learned from the campaign over three weeks. The campaign engaged leadership, used social media, and interactions at SXSWi to generate over 17,000 visits, 4,699 pledges and raise $23,509 in donations to meet its goals.
60. 1. Download Quaker mascot
2. Print it out
3. Take photo with Quaker mascot
4. Become Quaker Facebook Fan
5. Upload photo
6. Copy link
7. Comment on a blog with link
20 minutes
81. Lessons Learned:
1. Leadership Matters
2. Sound the Bugle
3. Free Philanthropy Works
4. Embrace the Swarms
5. Live Interactions Amplify
6. Use the Right Tools
106. Lessons Learned:
1. Leadership Matters
2. Sound the Bugle
3. Free Philanthropy Works
4. Embrace the Swarms
5. Live Interactions Amplify
6. Use the Right Tools
107. The Story:
> Michele Helsel
> Email and Phone
> 24, 157, 344
> Missouri in 2nd Place