Scott Henderson (@scottyhendo) presented this exploration of Self-Organized Swarms to the 2009 Indiana CASE meeting on 4/17. He outlined his thoughts for how higher education institutions can benefit from better understanding and using online media for recruitment, alumni outreach, and fundraising.

1. Honey,
Not Stings
Using Self-Organized Swarms
to Your Advantage

2. A little about
the guy in front
of you.

7. Take Away #1
Media lives.

8. Media =
Community.
Buy it. Earn it. Build it.

9. 15,000 - 10,000 BC

10. For 400+ years, printed materials were the cutting edge of
marketing technology, and virtually the only way to reach a
“mass” audience.

11. 1877

12. The Roundhay Garden Scene by the Louis Le Prince.
1888

13. You may have
heard that new
technologies
came along

14. 8
Years it took newer marketing tools to reach an audience of
50 million

15. 3
Years it took newer marketing tools to reach an audience of
50 million

16. 4 ET
RN
E
T
IN
Years it took newer marketing tools to reach an audience of
50 million

17. 3
Years it took newer marketing tools to reach an audience of
50 million

18. 2
Years it took newer marketing tools to reach an audience of
50 million

19. We believe
in all this
technology
stuff.

20. We believe
technology
alone isnʼt
what matters.

21. Technology is
only as good
as the people
it connects.

22. Take Away #2
Welcome to the
Interconnected Age

23. We are in
unprecedented
times...

30. Take Away #3
Great ideas and
powerful stories are the
answer.

31. Where budgets are fall
ing
...

32. Everyone is
overwhelmed
with brands, messages,
and options.
(You will see more than 4,000 ads today.)

33. Story anchors
facts.

34. Story evokes
emotions.

35. Story inspires
action.

36. Take Away #4
You donʼt own or
control the message.

37. Your brand
lives in the
minds of others.

38. Motrin Moms

40. charity:water
February 12
202 cities.
All volunteers.
1 video.
$250,000.
1st well on April 11-14

41. Best practices.
• Be real • Be transparent
• Be realistic • Be creative
• Be passionate • Be connected

42. How about a few
examples?

43. A grateful family gives back to Riley Hospital.

44. http://www.elizabethsstory.org

45. Move beyond a coupon to engage an audience.

53. http://www.ifsa-butler.org

54. .
More culture.
Less shock.

55. 560,000 meals in a week. $28,000 raised.

56. http://www.PledgeToEndHunger.com

59. http://www.charitysmackdown.com

61. Best practices.
• Be real • Be transparent
• Be realistic • Be creative
• Be passionate • Be connected

62. Questions?

63. Technology adoption rates
statistics found via
The New York Times
“You Are What You Spend” Cox, Alm. February 10, 2008.

64. thanks you
Keep learning @ www.mediasauce.com
Scott Henderson:
scott.henderson@mediasauce.com
Twitter @scottyhendo