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AGENTS
                 OF
COMMUNICATION
  David Trounstine, Creative Director
   david.trounstine@mediatile.com
WHO IS THIS GUY?
MY BACKGROUND


  BA Computer and Video Imaging, Technical Direction


  10+ years in media production (started programming at 5)


  Previous Experience: photo retouching, print, web/Flash
  development and design, television production, motion
  graphics, video editing & compression, 2D/3D animation...


  About 3 years in the Digital Signage industry


  Served “mom and pop” shops as well as Fortune 100 clients
WHO IS THIS GUY?
MY BACKGROUND


  BA Computer and Video Imaging, Technical Direction


  10+ years in media production (started programming at 5)


  Previous Experience: photo retouching, print, web/Flash
  development and design, television production, motion
  graphics, video editing & compression, 2D/3D animation...


  About 3 years in the Digital Signage industry


  Served “mom and pop” shops as well as Fortune 100 clients
THE AGENDA


 POP Quiz!

 Agencies work... how can we learn from them?

 Becoming a “Broadcast Network”

 Goals, Challenges, and Tactics for your “Broadcast Network”

 10 Tips and Tricks

 Resource Center

 Q&A
Corporate communication content for digital signage
Corporate communication content for digital signage
Corporate communication content for digital signage
Corporate communication content for digital signage
AD AGENCIES
IT’S WHAT THEY DO
AD AGENCIES
IT’S WHAT THEY DO
AD AGENCIES
IT’S WHAT THEY DO



                    Build campaigns that become
                    cultural icons
AD AGENCIES
IT’S WHAT THEY DO



                    Build campaigns that become
                    cultural icons

                    Create public facing messages
                    that define a brand
AD AGENCIES
IT’S WHAT THEY DO



                    Build campaigns that become
                    cultural icons

                    Create public facing messages
                    that define a brand

                    Guide clients to “better path”
AD AGENCIES
IT’S WHAT THEY DO



                    Build campaigns that become
                    cultural icons

                    Create public facing messages
                    that define a brand

                    Guide clients to “better path”

                    Measure success, and adapt
Corporate communication content for digital signage
AD AGENCIES
HOW IT’S DONE
AD AGENCIES
HOW IT’S DONE


                Relate the brand/product to
                everyday life
AD AGENCIES
HOW IT’S DONE


                Relate the brand/product to
                everyday life

                Explore the “nooks and
                crannies” of the brand
AD AGENCIES
HOW IT’S DONE


                Relate the brand/product to
                everyday life

                Explore the “nooks and
                crannies” of the brand

                Study their audience and
                sculpt the message to them
AD AGENCIES
HOW IT’S DONE


                Relate the brand/product to
                everyday life

                Explore the “nooks and
                crannies” of the brand

                Study their audience and
                sculpt the message to them

                Survey/Question/Poll
WHAT DOES THIS
HAVE TO DO WITH CORP COMM?
DIGITAL SIGNAGE
YOUR “BROADCAST NETWORK”
DIGITAL SIGNAGE
YOUR “BROADCAST NETWORK”
CORPORATE COMMUNICATORS
IT’S WHAT YOU DO
CORPORATE COMMUNICATORS
IT’S WHAT YOU DO




                   Define the company culture
CORPORATE COMMUNICATORS
IT’S WHAT YOU DO




                   Define the company culture

                   Build campaigns and develop
                   company message strategies
CORPORATE COMMUNICATORS
IT’S WHAT YOU DO




                   Define the company culture

                   Build campaigns and develop
                   company message strategies

                   Inform, educate, and
                   recognize employees
CORPORATE COMMUNICATORS
IT’S WHAT YOU DO




                   Define the company culture

                   Build campaigns and develop
                   company message strategies

                   Inform, educate, and
                   recognize employees

                   Coordinate internal
                   communications and outreach
CORPORATE COMMUNICATORS
SOME CHALLENGES
CORPORATE COMMUNICATORS
SOME CHALLENGES




   High demand for new and unique content
CORPORATE COMMUNICATORS
SOME CHALLENGES




   High demand for new and unique content

   Limited technical and creative support
CORPORATE COMMUNICATORS
SOME CHALLENGES




   High demand for new and unique content

   Limited technical and creative support

   Lack of interdepartmental communication
CORPORATE COMMUNICATORS
SOME CHALLENGES




   High demand for new and unique content

   Limited technical and creative support

   Lack of interdepartmental communication

   Constant need for new data
CORPORATE COMMUNICATORS
SOME CHALLENGES




   High demand for new and unique content

   Limited technical and creative support

   Lack of interdepartmental communication

   Constant need for new data

   Inconsistent viewing habits
CORPORATE COMMUNICATORS
SOME CHALLENGES




   High demand for new and unique content

   Limited technical and creative support

   Lack of interdepartmental communication

   Constant need for new data

   Inconsistent viewing habits

   Employees can be cynical
CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH
CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH




                        Connect with your audience by
                        creating an internal brand
CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH




                        Connect with your audience by
                        creating an internal brand

                        Reinforce the company culture
                        with icons and catch phrases
CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH




                        Connect with your audience by
                        creating an internal brand

                        Reinforce the company culture
                        with icons and catch phrases

                        Use bold and simple messages
CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH




                        Connect with your audience by
                        creating an internal brand

                        Reinforce the company culture
                        with icons and catch phrases

                        Use bold and simple messages

                        Maintain continuity and brand
                        standards
CORPORATE COMMUNICATORS
10 TIPS AND TRICKS
CORPORATE COMMUNICATORS
10 TIPS AND TRICKS



   Use brand guides to ensure continuity from video, to print, to digital
   Simplify, simplify, simplify
   Recognize your employees. Make corporate “stars” on your network!
   Use existing materials and design schemas: don’t just copy and paste
   Consider color or style coding of different message types
   Use schedules to adjust to the audience habits
   Ask employees if your ideas are working. How else will you know?
   Refresh content frequently
   Find ways to automate where possible
   Plan for the future (12 to 18 months)
Use brand guides to ensure continuity from
        video, to print, to digital
Simplify, simplify, simplify!
       (aka K.I.S.S.)
Simplify, simplify, simplify!
       (aka K.I.S.S.)
Recognize your employees. Make corporate
        “stars” on your network!
Use existing materials and design schemas,
       but don’t just copy and paste
Consider color or style coding of
   different message types
Use schedules to adjust to the audience habits
Ask employees if your ideas are working.
How else will you know before it’s too late?
Refresh content frequently
Find ways to automate where possible
Find ways to automate where possible
Plan for the future (12 to 18 months)
THE RESULT
nds
                                         & Frie

                                                         en
                                                 ing Gre
                                            Think rotect Blue
                        tival                 to P
                  ed Fes
            atersh
                                                                     lf                                 of
                                                             on beha

      2010 W
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                                               ry Com      Gro
                                         Sanita Protection
                          – 4 pm  burban
                                pm el, MD
                           ton Su irs Watersh
                                              ed

                           • 12
                       hing
                 e Was           vo
                           Reser       r
                    il 2 4 Rd., Lau
          d by th   tuxent
    Hoste
              , Apr
             The Pa
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         urday lyn Bridg
     Sat ook                           JOY        hed.
                                T O EN oirs Waters
         Br               ITIES
    7401                           serv
                   ACTIV xent Re water sour
                              S
                                             ces.
                   EROU                 e Patu protect ou
                                                         r
          NUM living and thpreserve and
                en
                                              E RIDE
                                     lp
                             w to he
       te gre        learn ho
 elebra All ages can
                                      ITY BIK
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                                                     R
                                 CHARCLEAN WATE
                                  FOR    ceeds g
                                                o to
                                            All pro ater Fund
                                                                                          of
                                                                                     hills am
                                                                               lling       D
                                                                        the ro
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                                                                                     kett
                                                                 rough oward Duc
                                                          ride th   T. H             must
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                                                        nning
                                                                                       ride
                                          mile                                   . and
                                    or 32       s begi                  9:30 a.m
                              ing 16 d Countie             se op
                                                                 ens at
                                                                                            Ducket
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                       alleng      ar               • Courpleted by noon              ward
               is a ch s and How                                              at T. Ho
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                                                      com             d ends                        20707
                    rge’                                       arts an ge’s Coun
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                                                                                           urel, MD
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                                                     • Ride ince Geor Bridge Road, La
       Princ             10         nd       ily
                                             r Fu         Pr         a fam    in                   n
                24, 20                 C Wate              ter for                           ookly             r stop
        • April                  WSS           vide wa  ter Fu
                                                              nd                   7401 Br            d wate
                        for the 5.00 (Helps pro WSSC Wa                                         cle an
                 raiser                       to:                                    t vehi                       Water
                                                                                                                        .
         • Fund ted donation $2made payable                                   • Supp
                                                                                    or
                                                                                                            Clean             ent.
           Sugg es             )
                          e month                                                                    de for            the ev
                   for on                                                                    Bike Ri            day of
           of four             older                                                   ck on             on the
                          or                 a.m.                             then cli      ration
                                                                                                   table
                  be 18             at 9:00                            .com,          regist .
          • Must               gins                         wssc water           the
                       tion be                         www.               out at registration
                gistra                           go to             filled                                          .
           • Re                          matio
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                                                                be       d upon                             status
                                re infor              Form ns accepte                               event
                                                                                            40 for
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                                       and Re         Donatio
                                 aiver                                             206-82
                        tration/W                                         ll 301-
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                                                                     t weat
                                                           emen
                                                 of incl
                                       In case




                                                                                                                                     THE RESULT
                                                             simple, cohesive and organized information
THE RESULT
simple, cohesive and organized information
THE RESULT
simple, cohesive and organized information
THE RESULT
simple, cohesive and organized information
THE RESULT
simple, cohesive and organized information
TOOLS OF THE TRADE
NOT YOUR FATHER’S DRAFTING BOARD
TOOLS OF THE TRADE
NOT YOUR FATHER’S DRAFTING BOARD




  PhotoShop/AfterEffects/Flash          Flypaper/SlideRocket/Etc.
    Steep learning curve                 New to the market
    Requires “power users”               Easy to use
    Turnaround times can be slow         Based on Flash
    Incredible Potential Output          May not flexible enough

  PowerPoint/Keynote
                                        muvee/iMovie
    Industry familiarity, Easy to use
                                         Fast, simple deployment
    Templates to reduce ambiguity
                                         Easy to create event updates
    Highly flexible
                                         Picture = 1,000 words
    Not always supported
RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.
RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.


  Wikipedia - wikipedia.org
  Easily Searchable
  Peer Reviewed
  Loads of Detail
RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.


  Wikipedia - wikipedia.org
  Easily Searchable
  Peer Reviewed
  Loads of Detail


  CreativeCOW - creativecow.net
  Hundreds of Tutorials
  Tons of Tips and Tricks
  Friendly Community
RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.


  Wikipedia - wikipedia.org       stock.xchng - sxc.hu
  Easily Searchable               Large Selection
  Peer Reviewed                   Mostly Free
  Loads of Detail                 High Quality Images


  CreativeCOW - creativecow.net
  Hundreds of Tutorials
  Tons of Tips and Tricks
  Friendly Community
RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.


  Wikipedia - wikipedia.org       stock.xchng - sxc.hu
  Easily Searchable               Large Selection
  Peer Reviewed                   Mostly Free
  Loads of Detail                 High Quality Images


  CreativeCOW - creativecow.net   iStockPhoto - istockphoto.com
  Hundreds of Tutorials           Massive Selection of Content
  Tons of Tips and Tricks         Images, Video, Artwork, Animation...
  Friendly Community              Generally Inexpensive
RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.


  Wikipedia - wikipedia.org          stock.xchng - sxc.hu
  Easily Searchable                  Large Selection
  Peer Reviewed                      Mostly Free
  Loads of Detail                    High Quality Images


  CreativeCOW - creativecow.net      iStockPhoto - istockphoto.com
  Hundreds of Tutorials              Massive Selection of Content
  Tons of Tips and Tricks            Images, Video, Artwork, Animation...
  Friendly Community                 Generally Inexpensive




             blog.mediatile.com/blog/design-demystified
THE SUMMARY
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.

  Build a strategy and stick with it
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.

  Build a strategy and stick with it

  Edit messages to be very simple... clutter will kill
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.

  Build a strategy and stick with it

  Edit messages to be very simple... clutter will kill

  Repurpose assets and materials to reduce work load
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.

  Build a strategy and stick with it

  Edit messages to be very simple... clutter will kill

  Repurpose assets and materials to reduce work load

  Find the right tool for the job
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.

  Build a strategy and stick with it

  Edit messages to be very simple... clutter will kill

  Repurpose assets and materials to reduce work load

  Find the right tool for the job

  Measure your success and make changes to the strategy
THE SUMMARY

  Your digital signage network is your corporate TV station and
  you are the program director.

  Build a strategy and stick with it

  Edit messages to be very simple... clutter will kill

  Repurpose assets and materials to reduce work load

  Find the right tool for the job

  Measure your success and make changes to the strategy

  Engage, inform, and recognize your employees
Q&A
David Trounstine, Creative Director
 david.trounstine@mediatile.com

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Corporate communication content for digital signage

  • 1. AGENTS OF COMMUNICATION David Trounstine, Creative Director david.trounstine@mediatile.com
  • 2. WHO IS THIS GUY? MY BACKGROUND BA Computer and Video Imaging, Technical Direction 10+ years in media production (started programming at 5) Previous Experience: photo retouching, print, web/Flash development and design, television production, motion graphics, video editing & compression, 2D/3D animation... About 3 years in the Digital Signage industry Served “mom and pop” shops as well as Fortune 100 clients
  • 3. WHO IS THIS GUY? MY BACKGROUND BA Computer and Video Imaging, Technical Direction 10+ years in media production (started programming at 5) Previous Experience: photo retouching, print, web/Flash development and design, television production, motion graphics, video editing & compression, 2D/3D animation... About 3 years in the Digital Signage industry Served “mom and pop” shops as well as Fortune 100 clients
  • 4. THE AGENDA POP Quiz! Agencies work... how can we learn from them? Becoming a “Broadcast Network” Goals, Challenges, and Tactics for your “Broadcast Network” 10 Tips and Tricks Resource Center Q&A
  • 11. AD AGENCIES IT’S WHAT THEY DO Build campaigns that become cultural icons
  • 12. AD AGENCIES IT’S WHAT THEY DO Build campaigns that become cultural icons Create public facing messages that define a brand
  • 13. AD AGENCIES IT’S WHAT THEY DO Build campaigns that become cultural icons Create public facing messages that define a brand Guide clients to “better path”
  • 14. AD AGENCIES IT’S WHAT THEY DO Build campaigns that become cultural icons Create public facing messages that define a brand Guide clients to “better path” Measure success, and adapt
  • 17. AD AGENCIES HOW IT’S DONE Relate the brand/product to everyday life
  • 18. AD AGENCIES HOW IT’S DONE Relate the brand/product to everyday life Explore the “nooks and crannies” of the brand
  • 19. AD AGENCIES HOW IT’S DONE Relate the brand/product to everyday life Explore the “nooks and crannies” of the brand Study their audience and sculpt the message to them
  • 20. AD AGENCIES HOW IT’S DONE Relate the brand/product to everyday life Explore the “nooks and crannies” of the brand Study their audience and sculpt the message to them Survey/Question/Poll
  • 21. WHAT DOES THIS HAVE TO DO WITH CORP COMM?
  • 25. CORPORATE COMMUNICATORS IT’S WHAT YOU DO Define the company culture
  • 26. CORPORATE COMMUNICATORS IT’S WHAT YOU DO Define the company culture Build campaigns and develop company message strategies
  • 27. CORPORATE COMMUNICATORS IT’S WHAT YOU DO Define the company culture Build campaigns and develop company message strategies Inform, educate, and recognize employees
  • 28. CORPORATE COMMUNICATORS IT’S WHAT YOU DO Define the company culture Build campaigns and develop company message strategies Inform, educate, and recognize employees Coordinate internal communications and outreach
  • 30. CORPORATE COMMUNICATORS SOME CHALLENGES High demand for new and unique content
  • 31. CORPORATE COMMUNICATORS SOME CHALLENGES High demand for new and unique content Limited technical and creative support
  • 32. CORPORATE COMMUNICATORS SOME CHALLENGES High demand for new and unique content Limited technical and creative support Lack of interdepartmental communication
  • 33. CORPORATE COMMUNICATORS SOME CHALLENGES High demand for new and unique content Limited technical and creative support Lack of interdepartmental communication Constant need for new data
  • 34. CORPORATE COMMUNICATORS SOME CHALLENGES High demand for new and unique content Limited technical and creative support Lack of interdepartmental communication Constant need for new data Inconsistent viewing habits
  • 35. CORPORATE COMMUNICATORS SOME CHALLENGES High demand for new and unique content Limited technical and creative support Lack of interdepartmental communication Constant need for new data Inconsistent viewing habits Employees can be cynical
  • 37. CORPORATE COMMUNICATORS THE “AGENCY” APPROACH Connect with your audience by creating an internal brand
  • 38. CORPORATE COMMUNICATORS THE “AGENCY” APPROACH Connect with your audience by creating an internal brand Reinforce the company culture with icons and catch phrases
  • 39. CORPORATE COMMUNICATORS THE “AGENCY” APPROACH Connect with your audience by creating an internal brand Reinforce the company culture with icons and catch phrases Use bold and simple messages
  • 40. CORPORATE COMMUNICATORS THE “AGENCY” APPROACH Connect with your audience by creating an internal brand Reinforce the company culture with icons and catch phrases Use bold and simple messages Maintain continuity and brand standards
  • 42. CORPORATE COMMUNICATORS 10 TIPS AND TRICKS Use brand guides to ensure continuity from video, to print, to digital Simplify, simplify, simplify Recognize your employees. Make corporate “stars” on your network! Use existing materials and design schemas: don’t just copy and paste Consider color or style coding of different message types Use schedules to adjust to the audience habits Ask employees if your ideas are working. How else will you know? Refresh content frequently Find ways to automate where possible Plan for the future (12 to 18 months)
  • 43. Use brand guides to ensure continuity from video, to print, to digital
  • 46. Recognize your employees. Make corporate “stars” on your network!
  • 47. Use existing materials and design schemas, but don’t just copy and paste
  • 48. Consider color or style coding of different message types
  • 49. Use schedules to adjust to the audience habits
  • 50. Ask employees if your ideas are working. How else will you know before it’s too late?
  • 52. Find ways to automate where possible
  • 53. Find ways to automate where possible
  • 54. Plan for the future (12 to 18 months)
  • 56. nds & Frie en ing Gre Think rotect Blue tival to P ed Fes atersh lf of on beha 2010 W mission up ry Com Gro Sanita Protection – 4 pm burban pm el, MD ton Su irs Watersh ed • 12 hing e Was vo Reser r il 2 4 Rd., Lau d by th tuxent Hoste , Apr The Pa e urday lyn Bridg Sat ook JOY hed. T O EN oirs Waters Br ITIES 7401 serv ACTIV xent Re water sour S ces. EROU e Patu protect ou r NUM living and thpreserve and en E RIDE lp w to he te gre learn ho elebra All ages can ITY BIK C R CHARCLEAN WATE FOR ceeds g o to All pro ater Fund of hills am lling D the ro the W kett rough oward Duc ride th T. H must be bike at nning ride mile . and or 32 s begi 9:30 a.m ing 16 d Countie se op ens at Ducket t Dam alleng ar • Courpleted by noon ward is a ch s and How at T. Ho This com d ends 20707 rge’ arts an ge’s Coun ty: urel, MD e Geo st • Ride ince Geor Bridge Road, La Princ 10 nd ily r Fu Pr a fam in n 24, 20 C Wate ter for ookly r stop • April WSS vide wa ter Fu nd 7401 Br d wate for the 5.00 (Helps pro WSSC Wa cle an raiser to: t vehi Water . • Fund ted donation $2made payable • Supp or Clean ent. Sugg es ) e month de for the ev for on Bike Ri day of of four older ck on on the or a.m. then cli ration table be 18 at 9:00 .com, regist . • Must gins wssc water the tion be www. out at registration gistra go to filled . • Re matio n must be d upon status re infor Form ns accepte event 40 for For mo lease and Re Donatio aiver 206-82 tration/W ll 301- Regis her ca t weat emen of incl In case THE RESULT simple, cohesive and organized information
  • 57. THE RESULT simple, cohesive and organized information
  • 58. THE RESULT simple, cohesive and organized information
  • 59. THE RESULT simple, cohesive and organized information
  • 60. THE RESULT simple, cohesive and organized information
  • 61. TOOLS OF THE TRADE NOT YOUR FATHER’S DRAFTING BOARD
  • 62. TOOLS OF THE TRADE NOT YOUR FATHER’S DRAFTING BOARD PhotoShop/AfterEffects/Flash Flypaper/SlideRocket/Etc. Steep learning curve New to the market Requires “power users” Easy to use Turnaround times can be slow Based on Flash Incredible Potential Output May not flexible enough PowerPoint/Keynote muvee/iMovie Industry familiarity, Easy to use Fast, simple deployment Templates to reduce ambiguity Easy to create event updates Highly flexible Picture = 1,000 words Not always supported
  • 63. RESOURCES: WHERE QUESTIONS GO TO DIE, AND ANSWERS LIVE FREE OF TYRANNY.
  • 64. RESOURCES: WHERE QUESTIONS GO TO DIE, AND ANSWERS LIVE FREE OF TYRANNY. Wikipedia - wikipedia.org Easily Searchable Peer Reviewed Loads of Detail
  • 65. RESOURCES: WHERE QUESTIONS GO TO DIE, AND ANSWERS LIVE FREE OF TYRANNY. Wikipedia - wikipedia.org Easily Searchable Peer Reviewed Loads of Detail CreativeCOW - creativecow.net Hundreds of Tutorials Tons of Tips and Tricks Friendly Community
  • 66. RESOURCES: WHERE QUESTIONS GO TO DIE, AND ANSWERS LIVE FREE OF TYRANNY. Wikipedia - wikipedia.org stock.xchng - sxc.hu Easily Searchable Large Selection Peer Reviewed Mostly Free Loads of Detail High Quality Images CreativeCOW - creativecow.net Hundreds of Tutorials Tons of Tips and Tricks Friendly Community
  • 67. RESOURCES: WHERE QUESTIONS GO TO DIE, AND ANSWERS LIVE FREE OF TYRANNY. Wikipedia - wikipedia.org stock.xchng - sxc.hu Easily Searchable Large Selection Peer Reviewed Mostly Free Loads of Detail High Quality Images CreativeCOW - creativecow.net iStockPhoto - istockphoto.com Hundreds of Tutorials Massive Selection of Content Tons of Tips and Tricks Images, Video, Artwork, Animation... Friendly Community Generally Inexpensive
  • 68. RESOURCES: WHERE QUESTIONS GO TO DIE, AND ANSWERS LIVE FREE OF TYRANNY. Wikipedia - wikipedia.org stock.xchng - sxc.hu Easily Searchable Large Selection Peer Reviewed Mostly Free Loads of Detail High Quality Images CreativeCOW - creativecow.net iStockPhoto - istockphoto.com Hundreds of Tutorials Massive Selection of Content Tons of Tips and Tricks Images, Video, Artwork, Animation... Friendly Community Generally Inexpensive blog.mediatile.com/blog/design-demystified
  • 70. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director.
  • 71. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director. Build a strategy and stick with it
  • 72. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director. Build a strategy and stick with it Edit messages to be very simple... clutter will kill
  • 73. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director. Build a strategy and stick with it Edit messages to be very simple... clutter will kill Repurpose assets and materials to reduce work load
  • 74. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director. Build a strategy and stick with it Edit messages to be very simple... clutter will kill Repurpose assets and materials to reduce work load Find the right tool for the job
  • 75. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director. Build a strategy and stick with it Edit messages to be very simple... clutter will kill Repurpose assets and materials to reduce work load Find the right tool for the job Measure your success and make changes to the strategy
  • 76. THE SUMMARY Your digital signage network is your corporate TV station and you are the program director. Build a strategy and stick with it Edit messages to be very simple... clutter will kill Repurpose assets and materials to reduce work load Find the right tool for the job Measure your success and make changes to the strategy Engage, inform, and recognize your employees
  • 77. Q&A David Trounstine, Creative Director david.trounstine@mediatile.com

Notes de l'éditeur