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AMANI SHARMA WILLIAM GIROUX
Marketing Director
Mediaclip Inc.
Amani.Sharma@mediaclip.ca
Co-Founder & Head of Marketing
KASEME Design
William@kasemedesign.com
Live Q&A: Episode Four
Marketing to Millennials:
Proven Strategies to Attract & Engage
this Power-Generation
ABOUT KASEME
 Founded in 2016
 Headquartered in St. Georges, QC
 One of fastest growing eCommerce
brands
 Serving consumers across Canada & US
online and at select retailers
KASEME Design crafts premium phone cases and designs
on-trend styles for the everyday dreamers and makers.
https://kasemedesign.ca/
WHY BOTHER WITH MILLENNIALS?
 Most significant living
generation
 Overtaking the workforce
 Most significant purchasing
power of any other generation in
history
WHAT KIND OF SHOPPER ARE THEY?
 $1.4 trillion buying power
in 2020
 “One-style-suits-all” is a
thing of the past
 54% on all purchases
done online
 Shop from their
smartphones
WHAT DO THEY WANT?
 Flexibility, accessibility and
usefulness and imagery
 Messages that speak to their values
 Authenticity
 Word-of-mouth referrals
WHAT ARE THEY LOOKING AT?
 Consume mostly digital and
social media
 Fading effectiveness of
traditional advertising
 Far more receptive if ads
correlate with values
RECOMMENDATIONS TO REACH THEM
 Bring community to the center
of your marketing strategy
 Give them a voice to share
their opinions of your brand
 Personalize brand interactions
with them
?
?
? ?
?
?
?
For the full recording of the webinar, with
expert insights and advice, contact us:
Sales@mediaclip.ca | 1-877-799-2547
LIVE Q&A

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Best Marketing Strategies to Engage Millennials

  • 1. AMANI SHARMA WILLIAM GIROUX Marketing Director Mediaclip Inc. Amani.Sharma@mediaclip.ca Co-Founder & Head of Marketing KASEME Design William@kasemedesign.com Live Q&A: Episode Four Marketing to Millennials: Proven Strategies to Attract & Engage this Power-Generation
  • 2. ABOUT KASEME  Founded in 2016  Headquartered in St. Georges, QC  One of fastest growing eCommerce brands  Serving consumers across Canada & US online and at select retailers KASEME Design crafts premium phone cases and designs on-trend styles for the everyday dreamers and makers. https://kasemedesign.ca/
  • 3. WHY BOTHER WITH MILLENNIALS?  Most significant living generation  Overtaking the workforce  Most significant purchasing power of any other generation in history
  • 4. WHAT KIND OF SHOPPER ARE THEY?  $1.4 trillion buying power in 2020  “One-style-suits-all” is a thing of the past  54% on all purchases done online  Shop from their smartphones
  • 5. WHAT DO THEY WANT?  Flexibility, accessibility and usefulness and imagery  Messages that speak to their values  Authenticity  Word-of-mouth referrals
  • 6. WHAT ARE THEY LOOKING AT?  Consume mostly digital and social media  Fading effectiveness of traditional advertising  Far more receptive if ads correlate with values
  • 7. RECOMMENDATIONS TO REACH THEM  Bring community to the center of your marketing strategy  Give them a voice to share their opinions of your brand  Personalize brand interactions with them
  • 8. ? ? ? ? ? ? ? For the full recording of the webinar, with expert insights and advice, contact us: Sales@mediaclip.ca | 1-877-799-2547 LIVE Q&A